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Design Driven. Tutors: Suzan- nah Waldron + Nick Searle

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Lowerpool Design Studio, RMIT Bachelor of Architectural Design, Semester 1, 2010. Studio Leaders: Nicholas Searle and Suzannah Waldron, Directors: Searle Waldron.

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Page 1: Design Driven

Design Driven.Tutors: Suzan-nah Waldron + Nick Searle

Page 2: Design Driven

Design Centre: The new Centre of Design Victoria (CoDV) is to be a pro-

motional building of flexile space and program. Sited in the public realm

of Melbourne’s Yarra civic corridor it will showcase Melbourne’s depth of

design talent, support and promote the city’s design culture globally.

Civic Promotion: With a global shift from a knowledge-based to creativ-

ity-based society, cities now strive to strengthen their future competitive-

ness through design. Design culture elevates regular cities into ‘world

cities’ with spectacular events and projects to lure tourists and construct an

ever changing city image. Put simply design saves cities. But the power to

transform has not (as yet) been harnessed into a power to promote. Design

needs a centre to realise its edge.

Design is Diverse: It is not just about style but process and innovation. En-

compassing objects, spaces, graphics, communication and systems the field

of design is diverse and expanding. Design is art made useful. A centre for

design supports designers, encourages business and industry to invest in

design, disseminates design knowledge and promotes design to the public.

Hybrid Program: Integrating a hybrid programs and diverse activities

– the centre will be a platform for events, exhibitions and collections, for

studying, presenting, discussing, promoting & selling design. A varied pro-

grammatic mix combining public, private and urban spaces.

Information Architecture: The diagram is a design tool to structure data,

position the role of design in the world and tackle architectural issues of

Civic Presence, Hybrid Programs & Design Ideas.

Page 3: Design Driven

1

MarketMOBILE HYBRID FINAL

A TRANSFORMING PYRAMID, THIS MODEL AS A FASHION

FOCUS AND IS LAYERED IN MATERIALITY TO REFERENCE THIS. IT IS COMPRISED

OF A TRIANGULATED TIMBER SHELL, WHICH CAN HAVE INDIVIDUAL TRIANGLES REMOVED OR LARGE PANELS RO-

TATED. ON THE

INTERIOR, THERE IS A SOFT CRUMPLED MATERI-AL THAT IS FRAGILE AND PROVIDES A DIRECT CONTRAST TO THE HARD EXTERIOR. THIS CAN ALSO BE REMOVED IF THE MODEL IS

UNFOLDED.

IT INCLUDES 3 PROGRAMS: THE EXHIBITION SPACE, THE THEATRE SPACE

AND THE FASHION CATWALK. THE IDEA IS THAT PARTS CAN BE OPENED OR REMOVED TO CREATE

DIFFERENT EXPERIENCES.

THE THEMES: REVEALING, LAYERS AND

UNFOLDING ARE EXPLORED IN THIS DESIGN.

MOBILE HYBRID | PHOTOMONTAGE |FESTIVAL BOOTHS & TECHNICAL ROOM - MOONLIGHT CINEMA - BOTANIC GARDEN, MELBOURNE

Page 4: Design Driven

2

PROGRAMS SCALED TO RELATIVE SIZE ON

CENTRAL AXIS

IMERSION ZONE SPLITINTO TWO VISUAL

PLANES

PROGRAMS RE-ORIENTATED ON AXIS ACCORDINGLY

TRANSPARENT

REMOVED

PRIVATE

PUBLIC

TRANSPARENTREMOVED

PUBLIC

PRIVATE

PROGRAM AXIS ORIENTED AROUND CENTRAL IMERSION ZONE

DESIGN VIC ADMIN

DESIGNER HOT DESKS

DESIGNERRESOURCE ZONE

RESOURCE/STUDIO

OPEN SPACE

LECTURE/SCREEN

EDUCATION ZONE

CONFERENCE/SEMINAR/SYMPOSIA

EXHIBITION SPACE

IMERSION ZONEIMERSION ZONE ACTSAS A DYNAMIC GROUND ZERO HYBRID AREA RELATIVE TO THE

NARRATIVE PROCESS OF DESIGN PROVIDING

EXPEREINCES SUCH AS HANDS ON

PRODUCT TESTING/PROTOTYPING

ALL PROGRAMS INTERSECT CENTRAL IMMERSION ZONE TO DIFFERENT DEGREESOFFEREING VARIABLE

HYBRID CONTRIBUTIONS/INTERACTIONS WITH

CENTRAL ZONE SUCH ASPRODUCT LAUNCH EVENTS

ANDPERFORMANCES USING THE ZONE AS A SINGLE ENTITY

DESIGN VIC ADMIN

DESIGNER HOT DESKS

DESIGNERRESOURCE ZONE

RESOURCE/STUDIO OPEN

SPACE LECTURE/SCREEN

EDUCATION ZONE

CONFERENCE/SEMINAR/SYMPOSIAEXHIBITION

SPACE

DESIGN SHOP/ BAR

IMERSION ZONE

NARRATIVE PROCESS OF DESIGN

PRODUCT

CONCEPT

The Yarra precinct seems to surround us with the image of the city. On a conscious level, it is through a visual understanding that we comprehend the nature of activity that is occurring within this image of the city. A Design centre allows a rich insight into the happenings, both past and present, of the design culture that exists in its context. This scheme is proposing a Centre for Design Victoria that explores a dialogue between visual understandings, between external observation and internal immersion. In the context of the Yarra precinct, it visually allows for an external manipulated comprehension of the internal content within the design centre, and an internal resolved immersion. The internal immersion with the hybrid programs are structured around a visual narrative of the design process, providing insightful qualities into the design culture of Melbourne. John Tanner

Diffused anticipation

Page 5: Design Driven

3

Embodying the image of ‘Melbourne’s Design Culture’ the scheme strengthens its interac-tion with the precinct - at human scale and with the city scenography. Expressing the idea of democratic design - well designed products those are affordable to most people - three distinct features are used in this building: inexpensive materials that satisfy practical maintains issue and aesthetic appearance; a sustainable environmentally friendly fold-ing facade with sophisticated lighting effect; and a flexible hybrid program provides the public with access to a variety of design activities. The project integrates with a series of existing arched vaults beneath as reception area, design shops and design supermarket on ground floor.

Gia Quoc (Eric) Nguyen

Design for everyone

render Showing outdoor event Space at eaSt entrancedeSign for everyone

render Showing foyer on 2nd fLoordeSign for everyone

Design Centre. This design centre facility is located in the public realm of Melbourne’s Yarra civic. The project is much more than a facility; rather, it embodies the image of ‘Melbourne’s Design Culture’ while strengthening it’s interaction with the precinct - at human scale and with the city scenography. The centre will be a platform for events, exhibitions and business; for studying, presenting, discussing, promoting & selling design.

Design Inspiration. Expressing the idea of democratic design - well designed products those are affordable to most people - three distinct features are used in this building: inexpensive materials that satisfy practical maintains issue and aesthetic appearance; sustainable environmentally friendly;a folding facade with sophisticated lighting effect; and a flexible hybrid program provides the public with access to a variety of design activities.

Hybrid Program. The project integrates with the a series of existing arched vaults beneath as reception area, design shops and design supermarket on ground floor. On second and third floor, programming accommodates design activities, administrative spaces and a large hybrid space. The project also incorporates exhibition, design studio, cafe shop, auditorium and library.

DESIGN FOR EVERYONECENTRE OF DESIGN VICTORIA

Location Banana alley, Melbourne’s Yarra CivicStudent Quoc Gia Nguyen (Eric), 3148604Studio tutorS Nick Searle & Suzannah WaldroninStitution RMITBuiLding type Design centreMateriaLS Polycabornate sheet, steel, composite fiber-refiforced concrete cladding.

deSign for everyone

StructuraL SteeL fraMe

poLycarBonate SheetS

exiSting vauLtS

coMpoSite fiBre reinforeced concrete cLadding

expLoded axonoMetric

Page 6: Design Driven

4

Vertical speeds

cafe

conference

lecture

Amenities shop

StudiosStudios

AdminAdmin

hotdesks

public circulation

foyer

exhibition

exhibition/launch/education

Tkting

exhibition

VerticaL

Botanical Gardens Arts Centre SouthGate

Yarra Movement Three Sites

RL-600mm

RL-600mm

RL-1400mm

RL-3400mm

RL-9800mm

RL-14700mm

RL-7500mm

RL-12700mm

Botanical Gardens Arts Centre Fresh Water

Top Level Plan 1:200

S p e e d s

2001 2002 2003 2004 2005 2006 2007 2008

20000

22000

24000

26 000

28000

30000

32000

Com

issi

on

Middle Level Plan 1:200

Lower Level Plan 1:200

Merging Laneways

Yarra Level Movements

Site Plan 1:1000

The design centre embraces the way in which people move across the Yarra’s different levels at various speed. An initial site study explored how the Yarra had different paths at different heights to move along, but noticed how usually one path was more favoured. This idea also expanded to look at how Melbourne Design was trying to become more interactive. From this research a concept emerged to promote a Centre of Design as a place of interaction and movement. A series of ramps, stairs and elevators woven through the site, would allow the public to move up and down and across the site. These paths weren’t restricted to the inside, allowing people walking through the city to interact with and be exposed to design just by walking through.

Aaron Bettio-Sandlant

Botanical Gardens Arts Centre SouthGate

Yarra Movement Three Sites

RL-600mm

RL-600mm

RL-1400mm

RL-3400mm

RL-9800mm

RL-14700mm

RL-7500mm

RL-12700mm

Page 7: Design Driven

5

SECTION B B

Unfolding layers

Unlike much of the existing architecture along the Yarra precinct, my aim was to create a design centre that forms a connection with its context. Rather than acting as a barricade, the building unfolds from the river to reveal itself and is something that is stumbled upon, acting as a circulation device for those travelling from A to B. Like layers of fabric, the hard external surface opens up to reveal a soft internal skin. The design centre can be experienced by passing through, on or under the undulating form that comprises the build-ing’s shell. My aim was to create something that is inconstant; a building that transforms itself to create different experiences that respond to specific programs.

Amy Hurren

project 4b - INITIAL CONCEPTS

THE SITE

CURRENTLY, ARCHITECTURE AND ANY CIVIC PRESENCE ALONG THE YARRA ARE WHAT DRAW PEOPLE TO THIS SITE. BUT WHAT IF THE

ARCHITECTURE SERVED TO IMPROVE THIS CONNECTION? INSTEAD OF ACTING AS A BARRICADE, THE DESIGN CENTRE COULD

INSTEAD BE SOMETHING THAT UNFOLDS AND ALLOWS PEOPLE TO CONNECT WITH THE ENVIRONMENT THAT SURROUNDS THEM, WITHOUT ENTERING A REALM THAT IS COMPLETELY REMOVED.

DIAGRAM OF BUILDING AND PATH RELATIONSHIPS ALONG THE YARRA

FROM THIS... ...TO THIS

project 4b - INITIAL CONCEPTS

THE SITE

CURRENTLY, ARCHITECTURE AND ANY CIVIC PRESENCE ALONG THE YARRA ARE WHAT DRAW PEOPLE TO THIS SITE. BUT WHAT IF THE

ARCHITECTURE SERVED TO IMPROVE THIS CONNECTION? INSTEAD OF ACTING AS A BARRICADE, THE DESIGN CENTRE COULD

INSTEAD BE SOMETHING THAT UNFOLDS AND ALLOWS PEOPLE TO CONNECT WITH THE ENVIRONMENT THAT SURROUNDS THEM, WITHOUT ENTERING A REALM THAT IS COMPLETELY REMOVED.

DIAGRAM OF BUILDING AND PATH RELATIONSHIPS ALONG THE YARRA

FROM THIS... ...TO THIS

PROGRAM ALLOCATION FOR NEW FORM EXPLODED AXONOMETRIC

Page 8: Design Driven

6

Hook, line & sinker

SECTION A 1:200 SECTION B 1:200 SECTION C 1:200

1

2

3

4

12

3

4

5

1

2

3

4

5

5

4

INDEX

1 LECTURE2 SKATE PARK3 LAUNCH SPACE4 OFFICE

INDEX

1 BASKETBALL COURT2 STUDIO SPACE3 FIRST FLOOR FOYER4 DESIGN PRODUCTION5 OFFICE SPACE

INDEX

1 GALLERY2 BAR3 CONFERENCE4 DESIGN VIC. OFFICE5 OFFICE

5

SECTION A 1:200 SECTION B 1:200 SECTION C 1:200

1

2

3

4

12

3

4

5

1

2

3

4

5

5

4

INDEX

1 LECTURE2 SKATE PARK3 LAUNCH SPACE4 OFFICE

INDEX

1 BASKETBALL COURT2 STUDIO SPACE3 FIRST FLOOR FOYER4 DESIGN PRODUCTION5 OFFICE SPACE

INDEX

1 GALLERY2 BAR3 CONFERENCE4 DESIGN VIC. OFFICE5 OFFICE

5

SECTION A 1:200 SECTION B 1:200 SECTION C 1:200

1

2

3

4

12

3

4

5

1

2

3

4

5

5

4

INDEX

1 LECTURE2 SKATE PARK3 LAUNCH SPACE4 OFFICE

INDEX

1 BASKETBALL COURT2 STUDIO SPACE3 FIRST FLOOR FOYER4 DESIGN PRODUCTION5 OFFICE SPACE

INDEX

1 GALLERY2 BAR3 CONFERENCE4 DESIGN VIC. OFFICE5 OFFICE

5

7AM 3PM 11PM1PM11AM9AM 9PM7PM5PM

BUSINESS TRAVELER

PLANE

BREAKFEST

WORKOUTMEETINGS

MEETINGS

LUNCH

MEETINGSMEETINGS

WORKING

WORKING

DINNER

PLANE HOME

HOTELCALL FAMILYPROSTITUE

DRINK @ BAR

VISITOR TO ARTS CENTER

SHOW

WORK

TRAIN

CAR

DRINK

HOME

DRINK

VU STUDENT

TRAIN

TRAIN

LECTURE/TUTETRAIN

HOME

RESIDENT EUREKA TOWER

OFFICEWORKER SOUTHGATE

BACK-PACKER

COUPLE ON A DATE

TRAIN

BIKE

LIBRARY

LECTURE/TUTE

SPORT VIEDO GAMES

HOME

WORK

WALK LUNCH

TRAIN

WORK WORK

GALLERY

WORK

MEETINGS

SHOP

DRINK HOME

SPORT

HOME

DINNER

SHOW

WALK ALONG RIVER

SIT IN PARK

VISIT GALLERY

COFFEE/DRINK

DINNER

DRINK

SHOW

SLEEPING

WALK ALONG THE RIVER

MUSEUM

EXPLORE LANE WAYSSPORT

SHOP

DRINK IN PUBLIC PLACE

NEIGBOURS TOUR

DRINK IN PUBLIC PLACE

TRAIN

BIKE

CARWORK

WORK

LUNCH

LUNCH @ OFFICE

SHOP

COFFEE

WORK

TRAIN

SPORT

DRINK

BIKE

SPORT TRAIN

BIKE

HOME

HOME

What is centre design for? To increase design awareness broadly you need to attract people who would not normally go to a centre of design. These non-design users are attracted by ‘baited program’. The bait relates to research of what users are doing in the Yarra precinct and what they are missing out on. Programs are advertised within the site using materials drawn from the precinct and used within the centre of design. This alure of design and ‘baited program’ will get them in hook line and sinker.

Brad Martin

Page 9: Design Driven

7

Made to sell

EXHIBITION

ENTRY

FOYER

STUDIOS

EXHIBITION

LOUNGE

/ EXHIBIT

WORK

SPACE

CAFE

LECTURE

/ CONFERENCE

SCREEN

RE

STA

UR

AN

T

/ MU

LTIP

UR

PO

SE

CAFE ARCADE

/ EXHIBIT

DESIGN SHOP

CAFE

Selling Design to Sell the City:

As we enter into the new century, the way inwhich we now experience the city and urban environment has become more and more through shopping; infact it could be contended that shopping is perhaps the main public activity thoguh which we experience the city now.

Just as the city and its growth is heavily based on selling and shopping, so is the design industry; selling is what drives it, enables it to grow and expand and continue as such a strong industry.Moreso these two things are reliant and connected to each other, the city and design, as one grows so does the other. Thus if to experience the city is through shopping, and to experience design is through “Design City Melbourne’, then surely both are experienced primarily though the act of selling and shopping.

In my proposal for the Centre of Design Victoria I seek to explore these ideas on the relationship between selling and design; how is design sold to us? through what engagements with the public does it operate, what are both the visual and spatial experiences of shopping and selling. How might a Design Centre engage with the public through these themes?

Primarily the Design Centre will look into the ideas of the spatially of the shopping experience, the visual engagement of the act of displaying design, as well as the role of knowledge and information in selling design.

This Centre for Design will SELL DESIGN; to experience both design and the city.

An example of a vault being used for a shop space or transforming to be used as a catwalk for a fashion show.

Opportunities for the vaults to accomodate and adapt to different program and activities; connected to the centre and shopping.

Hybradizing the Vaults

Design Centre Program

Elevation South 1:200

Elevation North 1:200

Longitudinal Section 1:200

Cross Section 1:200

Axonometric

External View along Flinders St

Studio SpaceExhibitionExhibition / LoungeExhibition

Entry Foyer

Studio SpaceWork

Arcade GalleryRestaurant

Coloured TIles

Display Boxes

White Tiles

Existing Vaults

The Centre of Design is based upon the relationship between shopping and design; that is to sell design, to explore and exploit the interrelationship between these two factors. The scheme looks at two modes by which shopping sells design; visual, what we see, as explored through the ‘display boxes’ which sit on top of the Banana Alley Vaults; and physical connections: what we see, and what we physically come into contact with, which was developed within the Vaults by looking at the spatiality of shopping through its relationship to landscape ecology, or rather the shopping landscape. White and Coloured tiles are used as a reference to shopping as well as to distinguish the Design Centre within the Vaults.

Emile Clare

Longitudinal Section

Studio Space Exhibition Exhibition / Lounge Exhibition

Entry Foyer

EXHIBITION

ENTRY

FOYER

STUDIOS

EXHIBITION

LOUNGE

/ EXHIBIT

WORK

SPACE

CAFE

LECTURE

/ CONFERENCE

SCREEN

RESTA

URANT

/ MULT

IPURPO

SE

CAFE ARCADE

/ EXHIBIT

DESIGN SHOP

CAFE

Selling Design to Sell the City:

As we enter into the new century, the way inwhich we now experience the city and urban environment has become more and more through shopping; infact it could be contended that shopping is perhaps the main public activity thoguh which we experience the city now.

Just as the city and its growth is heavily based on selling and shopping, so is the design industry; selling is what drives it, enables it to grow and expand and continue as such a strong industry.Moreso these two things are reliant and connected to each other, the city and design, as one grows so does the other. Thus if to experience the city is through shopping, and to experience design is through “Design City Melbourne’, then surely both are experienced primarily though the act of selling and shopping.

In my proposal for the Centre of Design Victoria I seek to explore these ideas on the relationship between selling and design; how is design sold to us? through what engagements with the public does it operate, what are both the visual and spatial experiences of shopping and selling. How might a Design Centre engage with the public through these themes?

Primarily the Design Centre will look into the ideas of the spatially of the shopping experience, the visual engagement of the act of displaying design, as well as the role of knowledge and information in selling design.

This Centre for Design will SELL DESIGN; to experience both design and the city.

An example of a vault being used for a shop space or transforming to be used as a catwalk for a fashion show.

Opportunities for the vaults to accomodate and adapt to different program and activities; connected to the centre and shopping.

Hybradizing the Vaults

Design Centre Program

Elevation South 1:200

Elevation North 1:200

Longitudinal Section 1:200

Cross Section 1:200

Axonometric

External View along Flinders St

Studio Space Exhibition Exhibition / Lounge Exhibition

Entry Foyer

Studio Space Work

Arcade GalleryRestaurant

Coloured TIles

Display Boxes

White Tiles

Existing Vaults

EXHIBITION

ENTRY

FOYER

STUDIOS

EXHIBITION

LOUNGE

/ EXHIBIT

WORK

SPACE

CAFE

LECTURE

/ CONFERENCE

SCREEN

RESTA

URANT

/ MULT

IPURPO

SE

CAFE ARCADE

/ EXHIBIT

DESIGN SHOP

CAFE

Selling Design to Sell the City:

As we enter into the new century, the way inwhich we now experience the city and urban environment has become more and more through shopping; infact it could be contended that shopping is perhaps the main public activity thoguh which we experience the city now.

Just as the city and its growth is heavily based on selling and shopping, so is the design industry; selling is what drives it, enables it to grow and expand and continue as such a strong industry.Moreso these two things are reliant and connected to each other, the city and design, as one grows so does the other. Thus if to experience the city is through shopping, and to experience design is through “Design City Melbourne’, then surely both are experienced primarily though the act of selling and shopping.

In my proposal for the Centre of Design Victoria I seek to explore these ideas on the relationship between selling and design; how is design sold to us? through what engagements with the public does it operate, what are both the visual and spatial experiences of shopping and selling. How might a Design Centre engage with the public through these themes?

Primarily the Design Centre will look into the ideas of the spatially of the shopping experience, the visual engagement of the act of displaying design, as well as the role of knowledge and information in selling design.

This Centre for Design will SELL DESIGN; to experience both design and the city.

An example of a vault being used for a shop space or transforming to be used as a catwalk for a fashion show.

Opportunities for the vaults to accomodate and adapt to different program and activities; connected to the centre and shopping.

Hybradizing the Vaults

Design Centre Program

Elevation South 1:200

Elevation North 1:200

Longitudinal Section 1:200

Cross Section 1:200

Axonometric

External View along Flinders St

Studio Space Exhibition Exhibition / Lounge Exhibition

Entry Foyer

Studio Space Work

Arcade GalleryRestaurant

Coloured TIles

Display Boxes

White Tiles

Existing Vaults

GREEN ROOFProvides increased thermal mass and reduces heat gains to the building.

PHOTOVOLTAIC PANELSOffset grid power demands.

SOUND ABSORPTIONCavity space in the wall disrupts and absorbs incoming noise from the nearby trains.

THERMAL MASSThe existing thick brick and concrete walls and ceiling provide thermal mass.

AIR CIRCULATIONAir from outside is circulated within the building through the celing space.

DOUBLE GLAZINGThe ‘Display boxes’ are double glazed to increase heating and cooling performance.

OUTSIDE AIR INTAKEClean air from outside is brought inside through vents .

GEOTHERMAL HEAT EXCHANGERPassively termpering of incoming outside air through transfering energy from the earth and the nearby river.

‘Shop Lifting’ - Mobile Hybrid

Display

Market

Cafe

Cafe

Display Window / Exhibit

Hybrid Program Diagram:

- Fashion Display- Other Design- Projection- Browsing / Viewing

- Cafe- Design Display- Greater enclosure/cover- Outdoor Seating

Design Market / Stalls

- Shopping- Individual stalls/shops- Change Room- Mobile Market- Walk-in Stores/stalls

original program

new program

program consolidation physical / visual physical / visual consolidation

<- ->

design victoriaadministration

designers resource zone

designers hotdesks

foyer andpublic circulation

reception / ticketing

lifts / services /public amenities

cafe / bar

design shop

conference / seminar /symposia

lecture / screen

resource / studioopen space

launch + education zone

temporary exhibitions/ flexible space

display

library

shopping

work space

shared work rooms

public area+ circulation

cafe / bar

conference/ lecture / screen

studio space

exhibitions / flexiblespace

display

library / education

shopping

work and information

display boxes

shopping arcade

Emile ClareS3201353Level 5

Design DrivenLower Pool StudioSuzannah Waldron + Nick SearleBuilding 45Monday + Thursday

MatrixPatch

Patch

Patch

Corridor

Corridor

Matrix

The basic principles of LandscapeEcology and the relationships within a landscape can also be applied to the shopping landscape.

Matrix: Extensive and interconnected, patches and corridors embedded within it.

Corridor: A narrow strip of land that differs from the matric on either side. Intergrates patches and matrices; connectivity

Patch: An area of land that differs in appearance from it’s surroundings. Changes and Fluctuates, defined shape.

Site Plan 1:1000

DESIGN CENTRE SHOPPING

SHOPPING

The Design Centre and Shopping within the vaults.

Section of sustainable stratergies1:200

Unfolded section through the design centre 1:200

External view from Flinders St

Internal view of exhibition space

Design Centre Program MixingThe Ecology of Shopping - Defining spatiality

MADE TO SELL* Design Centre of Victoria *

Entry Foyer Arcade Gallery

GREEN ROOFProvides increased thermal mass and reduces heat gains to the building.

PHOTOVOLTAIC PANELSOffset grid power demands.

SOUND ABSORPTIONCavity space in the wall disrupts and absorbs incoming noise from the nearby trains.

THERMAL MASSThe existing thick brick and concrete walls and ceiling provide thermal mass.

AIR CIRCULATIONAir from outside is circulated within the building through the celing space.

DOUBLE GLAZINGThe ‘Display boxes’ are double glazed to increase heating and cooling performance.

OUTSIDE AIR INTAKEClean air from outside is brought inside through vents .

GEOTHERMAL HEAT EXCHANGERPassively termpering of incoming outside air through transfering energy from the earth and the nearby river.

‘Shop Lifting’ - Mobile Hybrid

Display

Market

Cafe

Cafe

Display Window / Exhibit

Hybrid Program Diagram:

- Fashion Display- Other Design- Projection- Browsing / Viewing

- Cafe- Design Display- Greater enclosure/cover- Outdoor Seating

Design Market / Stalls

- Shopping- Individual stalls/shops- Change Room- Mobile Market- Walk-in Stores/stalls

original program

new program

program consolidation physical / visual physical / visual consolidation

<- ->

design victoriaadministration

designers resource zone

designers hotdesks

foyer andpublic circulation

reception / ticketing

lifts / services /public amenities

cafe / bar

design shop

conference / seminar /symposia

lecture / screen

resource / studioopen space

launch + education zone

temporary exhibitions/ flexible space

display

library

shopping

work space

shared work rooms

public area+ circulation

cafe / bar

conference/ lecture / screen

studio space

exhibitions / flexiblespace

display

library / education

shopping

work and information

display boxes

shopping arcade

Emile ClareS3201353Level 5

Design DrivenLower Pool StudioSuzannah Waldron + Nick SearleBuilding 45Monday + Thursday

MatrixPatch

Patch

Patch

Corridor

Corridor

Matrix

The basic principles of LandscapeEcology and the relationships within a landscape can also be applied to the shopping landscape.

Matrix: Extensive and interconnected, patches and corridors embedded within it.

Corridor: A narrow strip of land that differs from the matric on either side. Intergrates patches and matrices; connectivity

Patch: An area of land that differs in appearance from it’s surroundings. Changes and Fluctuates, defined shape.

Site Plan 1:1000

DESIGN CENTRE SHOPPING

SHOPPING

The Design Centre and Shopping within the vaults.

Section of sustainable stratergies1:200

Unfolded section through the design centre 1:200

External view from Flinders St

Internal view of exhibition space

Design Centre Program MixingThe Ecology of Shopping - Defining spatiality

MADE TO SELL* Design Centre of Victoria *

Entry Foyer Arcade Gallery

GREEN ROOFProvides increased thermal mass and reduces heat gains to the building.

PHOTOVOLTAIC PANELSOffset grid power demands.

SOUND ABSORPTIONCavity space in the wall disrupts and absorbs incoming noise from the nearby trains.

THERMAL MASSThe existing thick brick and concrete walls and ceiling provide thermal mass.

AIR CIRCULATIONAir from outside is circulated within the building through the celing space.

DOUBLE GLAZINGThe ‘Display boxes’ are double glazed to increase heating and cooling performance.

OUTSIDE AIR INTAKEClean air from outside is brought inside through vents .

GEOTHERMAL HEAT EXCHANGERPassively termpering of incoming outside air through transfering energy from the earth and the nearby river.

‘Shop Lifting’ - Mobile Hybrid

Display

Market

Cafe

Cafe

Display Window / Exhibit

Hybrid Program Diagram:

- Fashion Display- Other Design- Projection- Browsing / Viewing

- Cafe- Design Display- Greater enclosure/cover- Outdoor Seating

Design Market / Stalls

- Shopping- Individual stalls/shops- Change Room- Mobile Market- Walk-in Stores/stalls

original program

new program

program consolidation physical / visual physical / visual consolidation

<- ->

design victoriaadministration

designers resource zone

designers hotdesks

foyer andpublic circulation

reception / ticketing

lifts / services /public amenities

cafe / bar

design shop

conference / seminar /symposia

lecture / screen

resource / studioopen space

launch + education zone

temporary exhibitions/ flexible space

display

library

shopping

work space

shared work rooms

public area+ circulation

cafe / bar

conference/ lecture / screen

studio space

exhibitions / flexiblespace

display

library / education

shopping

work and information

display boxes

shopping arcade

Emile ClareS3201353Level 5

Design DrivenLower Pool StudioSuzannah Waldron + Nick SearleBuilding 45Monday + Thursday

MatrixPatch

Patch

Patch

Corridor

Corridor

Matrix

The basic principles of LandscapeEcology and the relationships within a landscape can also be applied to the shopping landscape.

Matrix: Extensive and interconnected, patches and corridors embedded within it.

Corridor: A narrow strip of land that differs from the matric on either side. Intergrates patches and matrices; connectivity

Patch: An area of land that differs in appearance from it’s surroundings. Changes and Fluctuates, defined shape.

Site Plan 1:1000

DESIGN CENTRE SHOPPING

SHOPPING

The Design Centre and Shopping within the vaults.

Section of sustainable stratergies1:200

Unfolded section through the design centre 1:200

External view from Flinders St

Internal view of exhibition space

Design Centre Program MixingThe Ecology of Shopping - Defining spatiality

MADE TO SELL* Design Centre of Victoria *

Entry Foyer Arcade Gallery

Page 10: Design Driven

8

Nature vs. Furniture

This project is concerned with ‘the tension of man and nature’. The centre breaks down conventional building threshold and incorporates materials not generally associated with being indoors. Spaces hover above the waterline,gravel floors bring the outside in,steel mesh allows sights, and sounds and in some areas even the water its self to enter the room. Semi-enclosed spaces introduce ambiguity between interior or exterior. Occupants are left to the mercy of these elements to interrogate and contrast the predictability of manu-factured elements such as concrete against the uncertainty of the more organic materials. There is suspense – dramatic tension as the viewer first steps foot onto the gravel and transitions from a low dark spaces into vast expanses of greenery and sunlight.

John Thompson

SECTION B 1:200

JOHN THOMPSON S3203546

SECTION A 1:200

NORTH ELEVATION 1:200

SOUTH ELEVATION 1:200

AXO 1:250

SECTIONED PERSPECTIVE 1:200

SECTION B 1:200

JOHN THOMPSON S3203546

SECTION A 1:200

NORTH ELEVATION 1:200

SOUTH ELEVATION 1:200

AXO 1:250

SECTIONED PERSPECTIVE 1:200

SECTION B 1:200

JOHN THOMPSON S3203546

SECTION A 1:200

NORTH ELEVATION 1:200

SOUTH ELEVATION 1:200

AXO 1:250

SECTIONED PERSPECTIVE 1:200

ROOF PLAN 1:200

SITE PLAN 1:1000

MATERIALS:

EXPOSED CONCRETE

GRASS

GRAVEL

CIRCULAR STEEL MESH

STEEL MESH

EXHIBITION

SERVICES/STORAGE

CAFE

HOT DESKS

ACCESS RAMP

L2 PL AN 1:200

L1 PL AN 1:200

JOHN THOMPSON S3203546

A

A

B

B

A

HOT DESKS

OFFICES

FLEXIBLE/EXHIBITION

WC

WC

EXHIBITION

A

B

B

NATURE VS FURNITURENATURE VS FURNITURE

Pedestrian

Train

Motor Traffic

River Traffic

CoDV

Yarra Water

Clean Water

FILTER

Design Industry

Cleaner Designs

RESULT: Better for consumers and environment

SET AN EXAMPLE!! Designer/Creator

Parent

Son CoDV

Impressionable younger sibling

Future of Design Proposals

RESULT: If the CoDV is going to be promoting environmentally friendly and sustainable designs. As a piece of design itself it should embody these values.

In terms of environmental performance, green roofing outstrips any other roofing material.+ Extended roof life: a green roof protects the waterproofing membrane from climatic extremes, UV light and mechanical damage - doubling its life expectancy+ Provides thermal insulation in winter and helps to cool the building in summer+ Excellent sound insulation+ Growing mediums can be made from recycled materials such as crushed bricks+ Reduces water run-off+ Encourages bio-diversity

Concrete form+ High thermal mass+ High stength and durability+ Good accoustic properties

+ Bring natural light into the building+ Windows, doors and skylights can be opened to ventilate the building naturally.+ The best windows are double or triple glazed, low-e, argon filled windows - these improve the thermal performance of the window by reducing heat flow between the panes of glass

Glazing

Photovoltaic cells+ Due to the open location of the site, PV cells placed on the roof would recieve a large amount of solar exposure.

Water Tank+ Collects excess rainwater, from the green roofing and stores it for use in particular areas throughout the building. eg. Bathrooms

GreenWall+ Improves the quality and allows for the circulation of the air, whilst also acting as a windbreak for the interior space.

Air intake

Air is channelled through an under-ground labyrinth, and heated or cooled to the grounds temperature

Sustainability

LOCATION LOCATION

INITIAL STUDIES:

SECTION B 1:200

JOHN THOMPSON S3203546

SECTION A 1:200

NORTH ELEVATION 1:200

SOUTH ELEVATION 1:200

AXO 1:250

SECTIONED PERSPECTIVE 1:200

Page 11: Design Driven

9

Unlike other cities Melbourne prides itself on the grungy dark exterior of design that is hidden down alleyways and tucked away in small boutique stores that must be explored in order to be discovered. This element of design and the idea of positive, negative exploration within these dark mysterious places set the precedent for my Centre of Design. The gallery spaces are linked through a series of underground pathways visible from the thoroughfare level giving patrons the ability to witness activity occurring before being able to physically experience it. They must enter and explore in order to discover.

Owen Castley

Positive negative

positive

negative

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Means to an edge condition

The aim of this building is to provide a Victorian design agency for businesses to outsource design for their businesses. Each business should have the luxury of inhouse design but many don’t due to economic, time and resource factors. Therefore this centre will provide businesses with various design disciplines, keeping design in Victoria and hence the growth of the Victorian design sector and the economy. Site Observations lead to an exploration of edge conditions as way of approaching ideas of overlap and differentiation within the program..

Matthew Cosoleto

overlapping with each other

3 types of spaces blurring the transition

but creating more spaces

hybridizing its form according to edge conditions

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The increasing daily change of the contemporary metropolises as a typical urban phenom-enon is the driving force of my proposal. Also the temporary presence of multifunctional equipments occupying the city’s public space with hybridized usage is a key contribution to the sight of Yarra River precinct. Both of them inspire my speculation of the principle behind the phenomenon which leading to a deduction of the design role—— ‘Design is adaption to change’. My proposal is aiming to enhance the potential of building’s capabil-ity to accommodate future variational programmatic needs and hybrid necessity through spatial arrangement as well as façade materiality which would enrich the interactions between the CoDV and environmental condition.

Jian Zhou

Design Resource Zone

Designer Hotdesks

Design Bookshop

Fixed Platform/launch+education

Conference/platform-1

Lecture/Screenplatform-2

studio Open Space/platform-3

Fashion Festival

Diagram_Program Hybrid Timeline

New Wave Festival AnimationFestival

Stafe of Design Festival

Arts FestivalWriters Festival

JanMon

ProgramsHybridisedMoments

HYBRID

PROGRAMS

Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

PROGRAM DIAGRAM

administration

workplaces

designer’s

hotdesks

meeting room/

breakout spaces

hybrid public spaces

lift

flinders street

underground pathway

lift

design shop

cafe+barfoyerreception+

ticketing

stuff member

visitors

visitors

ENTRY-A

ENTRY-B

ENTRY-C

A

B

C

Lift

Office Spaces

Resource Zone

Public Spaces

Bookshop

Reception+Ticketing

Public Area

Private Area

Skylights

Cafe+Bar

Exploded Axonometric DiagramChange is more

Page 14: Design Driven

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Page 15: Design Driven

Thanks to ...

The Students:

Aaron Bettio-SandlantOwen Castley Emile Clare Matt Cosoleto Amy HurrenElliot KongBrad MartinEric Nguyen John ThompsonJohn Tanner& Jian Zhou

The Studio Critics:

Ninotschka TitchkoskyBrent AllpressBen StatkusFraser Paxton& Richard Black

And Leon van Schaik for generously donating copies of Design City Melbourne.

Page 16: Design Driven

Studio Details Title: Design DrivenTutor: Nick Searle + Suzannah WaldronPole: Urban EnvironmentsDate: Semester 1, 2010

This and other documented examples of design studios run as part of the RMIT University Architecture program can be found on issuu.com