design excellence certification courses

Program Info on

Design Excellence Certification Courses for enhancing Designer Competency

Proposal |Facilitation for Design Excellence

2 Copyright 2013. SSA Techknowlogies. All rights reserved.

1 Deliverables

Skill Development in Design Excellence as per the structure suggested

Handholding and coaching for projects at Sr.Intermediate and Sr.Advanced Level.

Evaluation And Certification of Participants at all levels

2 Building Designers Competency

Road Map for Designer Competency

In the modern era, the Product Development Cycle is shrinking, demanding faster New Product Development

cycle. The need for developing new products with zero defects at the time of launch is increasing due to

competition.

These developments has enhanced the competency requirements of the designers who generally focuses on

technical competency & ignorant of the improved product introduction process applying many qualit y planning

tools.In addition to time & quality in design, most of the designers are not accountable for the cost of the product

since the cost is estimated after design is completed and often find the market does not find the value for money

for new products.

In order to address the above issues, the product introduction process is built in many quality tools which the

designer is supposed to apply to get first-time-right, on time and cost-effective new product design. Keeping the

above in mind, SSA Tech has developed the below Competency Development Program for New product

development Cross functional teams.



Design Excellence Certification Programs

Design Excellence Certification Programs are categorised into following

1. Junior Program

2. Senior Basic Program

3. Senior Intermediate Program

4. Senior Advanced Program

Target Audience

Who is a senior?

- BE with 5 years of relevant experience

- Diploma with 10 years of relevant experience

Who is a junior?

- All other team members either graduate or under graduate not fulfilling the above criteria

2.1 Basic Certification Program for Junior Engineers

Why This Program?



The development of converting fresh engineers to product designers has always been a challenge for the

industries. This is due to the fact the academic engineering education does not cover many technical

details pertaining to the vast scope of product design requirements of modern industries.

This results in a long gestation period for the designers community to develop these engineers as fully

fledged designers before they could productively support the design and development ability of the

organizations.

Moreover the consequential liabilities of the designs produced by these entry level engineers are

enormous as the investments and time to market the new products are all always challenged due to the

errors in the design.

The senior design engineers have limited time available to train and develop these young engineers and

often rely on On-the-job-Training (OJT) which is extremely risky due to the reasons stated above.

SSA Tech identified the above deficiency of the budding Product Designers and developed a

comprehensive Basic Program.

Basic Program which systematically imparts the necessary product design competency covering an

extensive range of mechanical component designs.

This is a unique and comprehensive training package with hands-on exercises.

Topics Covered in Junior Certification Program

S. No. Topics Training Days Plant Visit

1 Mechanical Element Design 1 0

2 Fits & Tolerances 1 0

3 Surface Finishing 1 1

4 Forming Process 1 1

5 Heat Treatment 1 1

6 Selection of Materials 1 1

7 Mfg Limitations 1 1

8 DFSS overview 1 0

9 NPI-Lean overview 1 0

The Junior Basic Program is spread over 9 months as shown in Activity Roadmap as in section 4.

This will be customised as per the processes of the Plant.

Outcome

At the end of this training program designers are expected to perform the following independently:

Design the machine elements covered in this course with the minimum inputs from the seniors

Select suitable material, surface finish, heat treatment and tolerance as applicable

Prepare the design documentation meeting the conventions & standards



2.2 Senior Engineers Certification Program

Why this Program?

In the modern era, the Product Development Cycle is shrinking, demanding faster New Product Development

cycle. The need for developing new products with zero defects at the time of launch is increasing due to

competition.

These developments has enhanced the competency requirements of the designers who generally focuses on

technical competency & ignorant of the improved product introduction process applying many quality planning

tools.In addition to time & quality in design, most of the designers are not accountable for the cost of the product

since the cost is estimated after design is completed and often find the market does not find the value for money

for new products.

In order to address the above issues, the product introduction process is built in many quality tools wh ich the

designer is supposed to apply to get first-time-right, on time and cost-effective new product design. Keeping the

above in mind, SSA Tech has developed the below Competency Development Program for New product

development Cross functional team.

Approach for Senior Design Excellence Certification Program

Approach for the Senior Design Excellence Certification Program is as follows

Senior Basics covers the overview of the NPI process, concepts and the overview of tools and techniques. In the

Intermediate Course, Projects identification is done and the teams are formed as follows.

The Skill development of these teams as per the Themes happens in the Intermediate and Advanced level.

Basic Level

(Overview)

Intermediate Level

(Projects)

Advanced Level

(Projects with support of advanced tools)



2.2 A - Basic Certification for Senior Engineers

Objective:

To expose the Sr. Designers to the state of the art product development Process in order to reduce time to market,

First Time Right Products and cost effective, and reliable new products

Topics Covered

Teams Topics Covered Total Number Of

Days / batch

NPD Team

Product Cost Reduction

Quality & Reliability Team

NPI Lean

Team

NPI Overview

Best practices of NPD

Pitfalls in NPD

Basics of concurrent Engineering

Creativity in Design

Basics of Design to Cost

Principles of Product Cost Management

Fundamentals of Quality in Design

Design Documentation

Principles of TS 16949

Fundamentals of Reliability

GD&T Symbols for Inspection

11



2.2 B Senior Intermediate Certification Program

The participants have to qualify the Senior Basic Design Excellence Certification Program to attend the Senior

Intermediate Certification Program.

Objective:

As per the Business Themes identified, Senior Engineers would be divided in to 4 teams as per the projects

identified. The objective of this workshop is to build the Competency of the designers in the following areas.

New Product Development Team

Product Cost Reduction Team

Quality And Reliability Team

Lean In New Product Introduction NPI Lean

Team

The teams would be equipped with tools and techniques relevant to the projects identified and would be able to

handle the project with this learning

Project Selection

SSA Tech believes in selecting right projects recognizing the business issues and focusing for improving the

competitiveness of the business. For this purpose SSA adopts a project identification workshop involving the senior

level management from the cross functional team. Projects with themes, Product Cost Reduction, Quality &

Reliability, and New Product Development & NPI Lean

would be identified. Client and SSA Tech would jointly shortlist

the projects for Intermediate and Advance Certification Programs depending on the Complexity of the projects and

the tools and techniques needed to solve these.

Workshop Content

Team Workshop Content Number of days


VOC to CTQ

Basics of TRIZ

Basics of DOE

QFD

Creativity Tools

16 stretched over a

period of 8 months


Product Cost Management

Cost Estimation Methods

Design to Cost Methodology

DFSS-Optimization

Value Engineering - DMAIC


Basics of Statistics for Reliability

Statistical Reliability Analysis

Reliability Improvement in Field failures

DFMEA



NPI Lean Team

Concurrent Engineering Process

NPI Lean using RMAOR methodology

Basics of PLM

2.2 C Senior Advanced Certification Program

The participants have to qualify the Senior Intermediate Design Excellence Certification Program to attend the Senior

Advanced Certification Program

Objective

The team will be equipped with Advanced Tools and Techniques required for Design Excellence and to solve

complex problems related to Product Design

Workshop Content

Team Workshop Content Number of days Coaching Man days


TRIZ

Design of Experiments

6 Thinking Hats

Statistical Tolerance

18 stretched over

a period of 8

months

16 stretched

over a period of

8 months


Design For Manufacturing

and Assembly

Design for Lean Mfg

GD&T


PFMEA

System FMEA

Reliability in New Product

Development

SPC, MSA

FEM Fundamentals

NPI Lean Team DFSS IDOV methodology

Product Lifecycle

Management Principles

3. Evaluation & Certification

SSA Tech has stringent evaluation methods for certifying participants due to which its certification commands

premium in the market place for the SSA Tech certified resources. The certification criteria drive commitments from

the participants. This process also ensures that the sponsoring organization gets the value for the money spent in

Workshop. Following are the criteria for evaluation of the Participants



3.1 Junior Basic & Senior Basic Course

Level -1 (Knowledge)

In this level, Courses, evaluation focuses individuals assessment through structured Quiz, Recaps, and Class room

workout. The template would be as shown below,

Criteria Methodology Evaluation

Knowledge Gained Quiz Faculty

Understanding the concept and methodology Recap by the participants Faculty

Knowledge Gained (70%-Minimum) Examination Faculty

Level-2 (Application) Level-2 would be evaluated on the methodology applied in their day to day processes and to collect their feedback on

the progress. Level-2 evaluation is done on both technical and behavioural, two months after the training. Template is

as shown below,

Criteria Technical / Behavioural Evaluation

Voluntarily Applied the concepts learnt Technical Functional Head

Knowledge sharing to the peers Behavioural Functional Head

Small process improvements done Technical Functional head

3.2 Senior Intermediate & Senior Advanced Program

In these Courses, evaluation focuses individuals assessment through structured Quiz, Recaps, and Class room


Level -1 (Knowledge)

In this level, Courses, evaluation focuses individuals assessment through structured Quiz, Recaps, and Class room


Criteria Methodology Evaluation

Knowledge Gained Quiz Faculty

Understanding the concept and methodology Recap by the participants Faculty

Knowledge Gained (70%-Minimum) Examination Faculty

Level-2 (Application)



Level-2 would be evaluated on the methodology applied in their projects and to collect their feedback on the projects

progress before and after the training. Level-2 evaluation is done on both technical and behavioural, one month after

the training. Template is as shown below,

Criteria Technical / Behavioural

Joint Evaluation

Complete one project volunteered by the participant Technical SSA Tech &

Functional Head

Achieve Project targets identified in the beginning of the project Technical SSA Tech &

Functional Head

Practice of institutionalization Technical Functional Head

Cost consciousness, wastage consciousness & time

consciousness Behavioural Functional Head

Knowledge sharing to the peers Behavioural Functional Head

3.3 Certification

The Following are the other criteria for evaluation & Certification of the Participants

100% Attendance to the Workshop programme

100% Attendance to the coaching sessions

4. Project Plan for Design Excellence Certification Program

Note:

Junior Basic:

One Program / month will be conducted.

Senior Basic:

Will be conducted for 3days / month for 4 months. Both Senior Basic & Junior Basic batches can go parallel.

Senior Intermediate:

Time M 1

M 2

M 3

M 4

M 5

M 6

M 7

M 8

M 9

M 10

M 11

M 12

M 13

M 14

M 15

M 16

M 17

M 18

M 19

M 20

Junior Basic

Senior Basic

Senior Intermediate

Senior Advanced

20 months



Will be conducted for 16 days stretched across 8 months. Project coaching of 16 days would be there over a period

of 8 months

Senior Advanced:

Will be conducted for 18 days stretched across 8 months. 16 days of project coaching would be there to support the

projects

5. IPR Protection

SSA Tech is compliant and certified to Information security management system. All IT and non IT systems of SSA

Tech are designed to protect the clients confidential information that will be accessed by our consultants during the

tenure of our contract.

SSA Tech has developed many proprietary consulting models, Workshop modules, course materials, templates,

project management systems, case studies, simulations, and examples etc which are confidential and part of the

intellectual property of SSA Tech. During the course of our association, the client will access that information and also

get a copy of them during the service delivery. Issue of LOI referring to this proposal assumes that the client have

signed a NDA with us to protect our intellectual properties and are not used for commercial purposes without a written

permission from SSA Tech.

SSA Tech respects the same rule for protecting the confidential informations of our clients and willing to execute a

NDA as required by our clients.

In order to protect the mutual interest, SSA Tech recommends a NDA signed or treat the proposal and the clauses

here under as the terms of our NDA:

No soft copy of the presentations will be given due to Intellectual copyrights.

The curriculum developed by SSA Tech is the sole intellectual property of the company and protected by

IPR (Intellectual Property Rights).

The Workshop content/methodology mentioned within this proposal is the sole intellectual property of the

company and protected by IPR (Intellectual Property Rights).

Re-production of the materials provided by SSA Tech during the Workshop programs or any other context

will be deemed as violation of copyright laws.

Both the parties shall not recruit any of the employees for a period of 3 years after the completion of the

contract.

Both parties shall sign an NDA (Non-disclosure Agreement) to protect mutual interest.



Annexure

Company Overview

About SSA Techknowlogies

SSA TECHKNOWLOGIES, an off-shoot of the flagship company SSA Business Solutions, identified its purpose to

transform the paradigm of New Product Introduction in this country by offering various change management solutions

focusing on the designers community. Among the various offerings, SSA Techknowlogies empowers the Indian

Industries to adopt the world class New Product Introduction Process and endeavour to develop the Designers

competency to offer state-of-the-art new products. The name, SSA Techknowlogies, reflects the company's twin

competencies Knowledge &Technology, where Knowledge generates ideas to create better and better Technology.

SSA Techknowlogies focuses on the design and development capabilities of Indian industries and brings them on par

with the overseas competitors. SSA group companies resolved to make Made in India synonymous to Quality; in

line with their ethos to Imagine Innovate and Improve.

SSA Techknowlogies helps its clients solve an array of Product Design & Development issues by

Improving product designs by increasing reliability

Improving customer loyalty and design better quality products

Improving product development processes leading to shorter lead time

Improving production processes which leads to high throughput and low cost

Improving quality of incoming supplies

Enhancing support processes

Vision

To become the most preferred product & process technology partner enabling to Imagine Innovate and Improve new

products and supply chain management that will make Made in India synonymous to excellence.

Purpose

To make a significant contribution towards improving the quality of human life through innovative new products.

Values

Customer-focused. The customer is God

Integrity. We believe in keeping up promises

Creativity. Dreams. Imagination

Mentoring. Encouraging people to excel

A passion for the impossible. Our core strength

Strategic Alliances

SSA has many strategic alliances with overseas companies specialized on specific areas of Business Excellence

solutions. These include Rath & Strong ,iGrafx from US and i-Nexus,a division of i-solutions Global from UK. SSA has

experts trained in US by iGrafx, on Process Simulation techniques used in Six sigma. SSA provides sales and

support for implementing Process Management Systems and process Simulation Solutions in India. For more details

log on to www.iGrafx.com



Management Team

SSA is a professionally managed company runs by highly qualified and experienced senior level management

experts.

SSA Management includes the following professionals:

1. Mr. NC. Narayanan, B.E (Mech) , MS (Research) Founder & Managing Director

2. Mr. Ganesh Iyer B.E (Chem), PMP, (MBA - INSEAD) - MD

3. Mr. Naveen Narayanan, B.E (Mech), MBA - Thunderbird (USA) JMD

4. Ms. Sashi Iyer B.Com , MBA (Washington University) CEO

SSA Group operates from a state of the art office, equipped with modern infrastructure facility providing prompt

connectivity and communication.

Profile of our Top Management

Mr. NC Narayanan, Founder & CMD

Professional Experience

Mr. NC Narayanan, fondly called as NC, is the founder & CMD of SSA Group of

companies.

He is a Gold Medallist in B.E (Mech) from Anna University and MS Research in Finite

Element Method (FEM) from IIT, Chennai.

After a professional career in design and technology for 30 years, he founded SSA

Techknowlogies with a missionary zeal of sharing his wisdom for developing Indian industries and strengthening their

New Product Introduction (NPI) systems. Right from his formative days, NC worked in the design and technology

disciplines, passing several roles till he finally held the Chief Designer and Technology Head positions in reputed

engineering companies.

Experience Profile:

He commenced his career in automobile engineering at TAFE, Engineering Division. He spent 17 years with Lucas-

TVS, an auto-electrical company, where he held the position of Chief Designer, in-charge of new product

development. As GM (Tech) in Crompton Greaves Ltd, he pursued his technology career in Lighting R&D where he

served for 10 years.

He was responsible for re-engineering the entire New Product Introduction process at Lucas-TVS by implementing

the concurrent engineering approach, for which he was trained by Lucas Engineering Systems in the UK.

NC was trained in Design For Manufacture and Assembly (DFMA) by the founder of DFMA in Lucas Electricals UK

and he later implemented DFMA across Lucas companies.

NC was trained in CAD/CAM in Lucas Electricals, UK and common wealth CAD program where he was exposed to

several FEM packages such as FINEL, NASTRAN, ANSYS and many others.



In his tenure of 30 years in Design, NC worked on product design, process design, Lean manufacturing design and

tool & die design. He was involved in technology transfers from Lucas Electricals, UK to India and Ballast technology

from Malaysia to India for Crompton Greaves. He was exposed to wide range of manufacturing processes covering

metal forming, finishing, plastics, heat treatment etc during the tenure of his design exposure to automobile, auto-

ancillary and lighting technology. This exposure gave him the design competency which will be beneficial for building

designers capability.

He is a Value Specialist and played the role of co-ordinator for consumer product division and achieved significant

saving through the application of Value Engineering/Analysis principle

NC is one amongst the few trainers in DFSS (Design for Six Sigma) methodology in India. He is also a Master Black

Belt in Lean Six Sigma practices. In his tenure of 12 years in consulting for the SSA Group of companies, he has

successfully institutionalized best practices in Business Excellence across many corporate.

He is a Train the Trainer for DFMA, FMEA, Statistical Tolerance, SPC and many other Design Quality tools. He is a

Trainer for TS 16949 core tools and supported auto and ancillary companies to institutionalize these practices.

He is also trained in JUSE, Japan in TQM.

NC has authored the famous pocket book Lean Six Sigma in a nutshell, Enigma of Lean & Statistical Software

Guide in addition to several publications in the press.

Lean Six Sigma in a nutshell Pocket Guide

As the title suggests, this is designed as a perfect and easy-to-follow guide for understanding

and applying Lean Six Sigma effectively. This serves as a good reference guide to the

practitioners of Lean Six Sigma in the service as well as in the

manufacturing industries.

Enigma of Lean Guide to unravel the mystery of Lean

This guide is also aptly titled to suit its endeavour. This is designed more as

a text book for the benefit of the existing practitioners as well as the beginners. The examples

given alongside the methodologies taught, enables easy understanding of Lean to anyone who

wishes to learn.

Stats Guide This explains in a very simple way the statistical tools used in different phases of DMAIC the

problem solving method used by Six Sigma Practitioners. This facilitates clear understanding of

the real-world application of Six Sigma tools without needing to have any background in

statistics or Minitab.

He has been conferred upon the Vocational Excellence Award by the Rotary Club for his relentless efforts in the

field of Business Consulting and Process Engineering throughout his career. He has been awarded the Rashtr iya

Udyog Ratna Award 2011 by National Education and Human Resource Development Organization (NEHRDO) for

excellence in work; thus acknowledging his persistent journey in the field of Consulting and Education.



Please go through the Linked in profile

http://in.linkedin.com/pub/narayanan-narashimhachariar-chakrapani/5/342/16

To know more about Mr. NC. Narayanans thoughts and view kindly visit his blog at

http://www.ncnarayanan.blogspot.com

Please go through our Group Company website www.ssa-solutions.com and our website www.ssa-tech.com to

know more details.

CONCLUSION:

SSA Techknowlogies wishes to thank the management for giving this opportunity.

For SSA Techknowlogies (P) Ltd

NC Narayanan

Chairman & Managing Director

Not signed as it is an electronic document.

END OF DOCUMENT

design excellence certification courses

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senior design engineers

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