Design for ChangeDesign for ChangeFeel. Imagine. Do. Share.Feel. Imagine. Do. Share.

MEXICOMEXICOMEXICOMEXICO

inse

curit

y

inse

curit

y

povertypoverty

corruptioncorruptionviolence

violence

pollutionpollution

Is living decisive Is living decisive times for its times for its future as a future as a nationnation......

Is living decisive Is living decisive times for its times for its future as a future as a nationnation......

A transformation A transformation seemsseems

impossibleimpossible

A transformation A transformation seemsseems

impossibleimpossible

But there is a But there is a group of group of

MexicansMexicanswho dared to who dared to

imagineimagine a better future a better future

for all of usfor all of us

But there is a But there is a group of group of

MexicansMexicanswho dared to who dared to

imagineimagine a better future a better future

for all of usfor all of us Araceli, Angeles, Adriana, Rafael y Alexis Araceli, Angeles, Adriana, Rafael y Alexis Araceli, Angeles, Adriana, Rafael y Alexis Araceli, Angeles, Adriana, Rafael y Alexis

AndAnd dreameddreamed they could they could pavepave

the the streetsstreets of their of their School School in Chalco,in Chalco,Estado de MexicoEstado de Mexico

AndAnd dreameddreamed they could they could pavepave

the the streetsstreets of their of their School School in Chalco,in Chalco,Estado de MexicoEstado de Mexico

¿imposible?¿imposible?¿imposible?¿imposible?

They overcameThey overcame

All the All the Obstacles Obstacles along along

the waythe wayUnite the whole Unite the whole

communitycommunity

And they didAnd they did it!it!

It was It was possible!possible!

It was It was possible!possible!

6

For For

children children everything is everything is

possible possible And they And they cancan

changechange The WorldThe World

For For

children children everything is everything is

possible possible And they And they cancan

changechange The WorldThe World

Education.Education.Health.Health.Family Values.Family Values.Ecology. Ecology. Urban renewal.Urban renewal.Culture and Art.Culture and Art.Social assistance.Social assistance.

And many other successful projectsAnd many other successful projects..

Through this contest we learned…Through this contest we learned…

And, how they did it?And, how they did it?

ItIt’’s a contest in which more than 30 countries s a contest in which more than 30 countries participate, following just 4 steps to Change the participate, following just 4 steps to Change the

World:World:

feelfeel imagineimagine dodo shareshare

222,350222,350 schoolsschools 1,156,5061,156,506

teachersteachers16,603,60616,603,606

Students at Basic Education Students at Basic Education LevelLevel

120,000120,000High School StudentsHigh School Students

8,500,0008,500,000Families involvedFamilies involved

2121weeksweeks

55Awards Awards EventsEvents

2011-2011-20122012

•From 3rd grade of Elementary School to 3rdFrom 3rd grade of Elementary School to 3rd

Grade of Junior High School.Grade of Junior High School.

•Teams of 5 children and a teacher as a Guide.Teams of 5 children and a teacher as a Guide.

•1 Elementary school = 1 project.1 Elementary school = 1 project.

•1 Junior High School = 1 project.1 Junior High School = 1 project.

•Integrates with school curricula subjects.Integrates with school curricula subjects.

•Students, teachers, parents and Students, teachers, parents and

Community MAKING THE CHANGE.Community MAKING THE CHANGE.

9

Do you want to Do you want to helphelp childrenchildren toto changechange thethe WorldWorld??

Do you want to Do you want to helphelp childrenchildren toto changechange thethe WorldWorld??

It only costs It only costs $0.16$0.16 dollars to dollars to

help help 5 children 5 children to develop a to develop a

projectproject for for change.change.

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And, how the And, how the

SPONSORSPONSOR is benefited? is benefited?And, how the And, how the

SPONSORSPONSOR is benefited? is benefited?

222 350 schools222 350 schools222 350 schools222 350 schools

Presence of the institutional logo in the Presence of the institutional logo in the instructions manual and poster, which will instructions manual and poster, which will be sent to ALL SCHOOLS.be sent to ALL SCHOOLS.

12

And, how the And, how the

SPONSORSPONSOR is benefited? is benefited?And, how the And, how the

SPONSORSPONSOR is benefited? is benefited?

UVMUVM’’s 36 Campuss 36 CampusUVMUVM’’s 36 Campuss 36 Campus

More than 120 thousand students of High More than 120 thousand students of High School and College.School and College.

13

And, how the And, how the

SPONSORSPONSOR is benefited? is benefited?And, how the And, how the

SPONSORSPONSOR is benefited? is benefited?

EventsEventsEventsEvents

Press Conference presence, 5 Awards events, 6 Press Conference presence, 5 Awards events, 6 events by streaming and Closing vent.events by streaming and Closing vent.

At this events, the sponsor can include its At this events, the sponsor can include its products, characters and other promotional products, characters and other promotional items.items.

Press Conference presence, 5 Awards events, 6 Press Conference presence, 5 Awards events, 6 events by streaming and Closing vent.events by streaming and Closing vent.

At this events, the sponsor can include its At this events, the sponsor can include its products, characters and other promotional products, characters and other promotional items.items.

14

And, how the And, how the

SPONSORSPONSOR is benefited? is benefited?And, how the And, how the

SPONSORSPONSOR is benefited? is benefited?

mediamediamediamedia

Presence at 11 interviews with Imagen Presence at 11 interviews with Imagen Group. TV, radio and printed press presence.Group. TV, radio and printed press presence.

15

awardsawardsawardsawards

Printed logo in all awards (500 backpacks, Printed logo in all awards (500 backpacks, diplomas, trophies, recognition plaques, diplomas, trophies, recognition plaques, among others).among others).

And, how the And, how the

SPONSORSPONSOR is benefited? is benefited?And, how the And, how the

SPONSORSPONSOR is benefited? is benefited?

16

And, how the And, how the

SPONSORSPONSOR is benefited? is benefited?And, how the And, how the

SPONSORSPONSOR is benefited? is benefited?

Presence on site, teachers manual, Design Presence on site, teachers manual, Design for Change 2011-2012 documentary, for Change 2011-2012 documentary, trailers, 4 animated videos and social trailers, 4 animated videos and social networks.networks.

DigitalDigitalDigitalDigital

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And, how the And, how the

SPONSORSPONSOR is benefited? is benefited?And, how the And, how the

SPONSORSPONSOR is benefited? is benefited?

Use of the logo on sponsor's products to Use of the logo on sponsor's products to associate the brand with the projectassociate the brand with the project’’s value.s value.

productproductproductproduct

‣Logo presence at 4 animated videos. Logo presence at 4 animated videos.

‣Thankful mention in Design for Change Thankful mention in Design for Change

documentary.documentary.

‣National Press Conference Invitations.National Press Conference Invitations.

‣Logo presence in brand wall at Press Conference.Logo presence in brand wall at Press Conference.

‣Invitations to 5 awards events.Invitations to 5 awards events.

‣Invitations to exhibition fairs of Design for Invitations to exhibition fairs of Design for

Change.Change.

‣Printed logo on recognitions.Printed logo on recognitions.

‣Logo on websiteLogo on website..

‣Presence of e-newslettersPresence of e-newsletters

‣Comments at Design for Change webpage.Comments at Design for Change webpage.

‣Comments on Impact report of Design for Comments on Impact report of Design for

Change.Change.

‣Logo presence at 4 animated videos. Logo presence at 4 animated videos.

‣Thankful mention in Design for Change Thankful mention in Design for Change

documentary.documentary.

‣National Press Conference Invitations.National Press Conference Invitations.

‣Logo presence in brand wall at Press Conference.Logo presence in brand wall at Press Conference.

‣Invitations to 5 awards events.Invitations to 5 awards events.

‣Invitations to exhibition fairs of Design for Invitations to exhibition fairs of Design for

Change.Change.

‣Printed logo on recognitions.Printed logo on recognitions.

‣Logo on websiteLogo on website..

‣Presence of e-newslettersPresence of e-newsletters

‣Comments at Design for Change webpage.Comments at Design for Change webpage.

‣Comments on Impact report of Design for Comments on Impact report of Design for

Change.Change.

1A Sponsors Benefits1A Sponsors Benefits1A Sponsors Benefits1A Sponsors Benefits

Design for Change Sponsors 2010Design for Change Sponsors 2010Design for Change Sponsors 2010Design for Change Sponsors 2010

‣Printed log on Impact Report of Design for Change (1000 impressions).Printed log on Impact Report of Design for Change (1000 impressions).

‣Social network presence. (Facebook, Twitter, youtube).Social network presence. (Facebook, Twitter, youtube).

‣ Invitations to special closing event (3 invitations).Invitations to special closing event (3 invitations).

‣Exclusive interviews on Design for Change webpage.Exclusive interviews on Design for Change webpage.

‣Design for Change SchoolDesign for Change School’’s ambassadors.s ambassadors.

‣Brand wall presence in massive events.Brand wall presence in massive events.

‣Invitation to be final jury at the 5 evaluation sessions.Invitation to be final jury at the 5 evaluation sessions.

‣Optional: Design for Change Ambassadors.Optional: Design for Change Ambassadors.

‣Presence of institutional advertising in mass events. (Motley, exhibition of Presence of institutional advertising in mass events. (Motley, exhibition of

products, etc).products, etc).

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Investment:Investment: $ 104,167.00 $ 104,167.00 dollarsdollarsInvestment:Investment: $ 104,167.00 $ 104,167.00 dollarsdollars

1A Sponsors Benefits1A Sponsors Benefits1A Sponsors Benefits1A Sponsors Benefits

‣Thankful mention in Design for Change documentary..Thankful mention in Design for Change documentary..

‣National Press Conference Invitations.National Press Conference Invitations.

‣5 Invitations to Awards Events.5 Invitations to Awards Events.

‣5 invitations to exhibition fairs of Design for Change.5 invitations to exhibition fairs of Design for Change.

‣Printed logo in recognition papers.Printed logo in recognition papers.

‣Logo presence on webpage.Logo presence on webpage.

‣Presence on mass e-newsletters. Presence on mass e-newsletters.

‣Comments on Design for Change webpage.Comments on Design for Change webpage.

‣Thankful mention at Design for Change webpage.Thankful mention at Design for Change webpage.

‣Design for Change impact report mention.Design for Change impact report mention.

‣Social networks presence.Social networks presence.

‣Invitations to special closing event.Invitations to special closing event.

‣Invitation to be final jury at the 5 evaluation sessions.Invitation to be final jury at the 5 evaluation sessions.

‣Optional: Design for Change schoolOptional: Design for Change school’’s ambassadors.s ambassadors.20

2B Sponsors Benefits 2B Sponsors Benefits 2B Sponsors Benefits 2B Sponsors Benefits

Investment:Investment: $20,834.00 a $20,834.00 a $250,000.00 dollars.$250,000.00 dollars.Investment:Investment: $20,834.00 a $20,834.00 a $250,000.00 dollars.$250,000.00 dollars.

‣100 winner schools nationwide.100 winner schools nationwide.

‣ 20 computers and a recognition plaque 20 computers and a recognition plaque

for every winner school.for every winner school.

‣Scholarships.Scholarships.

‣Roundtrip for Awards Events.Roundtrip for Awards Events.

‣Backpacks, school supplies and Backpacks, school supplies and

recognitions.recognitions.

‣Links between schools and organizations.Links between schools and organizations.

‣100 winner schools nationwide.100 winner schools nationwide.

‣ 20 computers and a recognition plaque 20 computers and a recognition plaque

for every winner school.for every winner school.

‣Scholarships.Scholarships.

‣Roundtrip for Awards Events.Roundtrip for Awards Events.

‣Backpacks, school supplies and Backpacks, school supplies and

recognitions.recognitions.

‣Links between schools and organizations.Links between schools and organizations.

Awards and RecognitionsAwards and RecognitionsAwards and RecognitionsAwards and Recognitions

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MissionMission

• To To implement an educational model of high impact on implement an educational model of high impact on Iberoamerica. To Promote social and educational development Iberoamerica. To Promote social and educational development through empowerment and transform nations by inspiring through empowerment and transform nations by inspiring people to give their best.people to give their best.

VisionVision

• Contribute to a better quality of life through high-impact social Contribute to a better quality of life through high-impact social projects implementation. Be the social project that transforms projects implementation. Be the social project that transforms nations through driving social changes for the common good.nations through driving social changes for the common good. Be Be key players in the solutions the world needs to progress and live key players in the solutions the world needs to progress and live in harmony. in harmony.

• Since 2005, EducarUno Foundation has implemented social Since 2005, EducarUno Foundation has implemented social projects that help improving academic achievement and projects that help improving academic achievement and educational quality. We want our programs to be of high social educational quality. We want our programs to be of high social impact, measurable and sustainable.impact, measurable and sustainable.

Thank you for changing the Thank you for changing the world!world!

Thank you for changing the Thank you for changing the world!world!