design for change, it makes cents
DESCRIPTION
My talk from the December 2010 Refresh Fort Lauderdale event with Dan Rubin and Denise Jacobs.TRANSCRIPT
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DESIGN FOR CHANGEIt Makes Cents
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HELLO.I’M PATRICK.and I’m not a sausage.
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CHANGE
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WHAT IS CHANGE?
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CHANGING THE WORLD IS ABOUT
MORE THAN JUST BEING
GREEN
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“TO MAKE THE FORM, NATURE, CONTENT, FUTURE COURSE, ETC., OF (SOMETHING) DIFFERENT FROM WHAT IT IS OR FROM WHAT IT WOULD BE IF LEFT ALONE”- dictionary.com
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THE 50 CENT POPE COINCHANGE WE CAN BELIEVE IN
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WHY DO WE NEED IT?Because bad design sucks.
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WHY CHANGE?For our users (and for profit too).
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THE THING I HATE THE MOST ABOUT
ADVERTISING IS THAT IT ATTRACTS ALL THE
BRIGHT, CREATIVE AND AMBITIOUS YOUNG PEOPLE, LEAVING US
MAINLY WITH THE SLOW AND SELF-OBSESSED TO BECOME OUR ARTISTS.
-Bansky
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1. PEOPLE ARE LAZYThey just don’t “feel” like it.
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REDUCE SIGN-UP FRICTIONLet your users get to work
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“USERS DON’T WANT TO USE YOUR FORM. THEY WANT WHAT’S ON THE OTHER SIDE.”- Luke Wroblewski
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2. PEOPLE HAVE HABITSAnd they’re used to them, good or not.
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3. PEOPLE ARE WARYThey don’t trust you or your web form.
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“I GET SO IMPRESSED WHEN I CLICK
‘UNSUBSCRIBE’ IN EMAILS AND IT WORKS THAT I ALMOST WANT
TO RE-SUBSCRIBE.”
- Fred LeBlanc@fredleblanc
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DON’T DECEIVEThey WILL find out.
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4. PEOPLE GET DISTRACTED
Oooh! Something shiny!
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1. CREATE CHANGE AT WORKEven if you don’t have permission
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<DIV ID=”BLOG”> <DIV CLASS=”HENTRY”> <H3 CLASS=”ENTRY-TITLE”>ABOUT THE SCHOOL OF PUBLIC HEALTH</H3> <P CLASS=”ENTRY-CONTENT”>LOREM IPSUM...</P> </DIV></DIV>
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2. CHANGE YOUR TOOLSMake them better for you and others.
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DO WEBSITES NEED TO BE EXPERIENCED EXACTLY THE SAME IN EVERY BROWSER?
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3. MAKE CHANGE ON THE SIDEPersonal projects are more personal.
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<P> THE PAGE YOU REQUESTED COULD NOT BE FOUND BUT PERHAPS YOU CAN HELP FIND A MISSING CHILD:</P><SCRIPT TYPE="TEXT/JAVASCRIPT" CHARSET="UTF-8" SRC="HTTP://SCRIPT.MISSINGCHILDREN404.ORG/SCRIPT.JS"></SCRIPT>
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4. CHANGE THE WORLDOne person at a time.
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Text “notasausage” to 50500
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<SCRIPT LANGUAGE="JAVASCRIPT" TYPE="TEXT/JAVASCRIPT" SRC="HTTP://WWW.ONLINELEAF.COM/SAVETHEENVIRONMENT.JS"></SCRIPT>
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OUR USERSAre lazy, so make it easy.Have habits, so take advantage.Are wary, so earn their trust.Get distracted, so keep them focused.
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MAKE A CHANGECreate change at work, even if it isn’t approved.Help change the tools you use.Use side projects to do good.Be a “green” designer.
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THANK YOU.Patrick HaneyDesigner/Developer at Hanerino, Inc.@notasausagehttp://hanerino.com
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QUESTIONS?
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CHANGE THISPRESENTATIONGive your feedback, and make it better
http://spkr8.com/t/5187