design for end-user experiences design today. today’s social technological climate everyone on...
TRANSCRIPT
Design for End-User Experiences
Design Today
Today’s Social Technological Climate
Everyone on earth has equal responsibility Information processing power has been
growingPeople strive for sustainable physical progressNetwork effectCommunitiesLiberal idealsWork-life mixed with home-life
Today’s design
Mixed with other disciplines to maximize network effect
Design around a particular community rather than a problem
Hail individualism and pluralismFun work, serious play
Sony PlayStation
The Body Shop
Vertu
Apple
Round-up
You don't buy a chair, you buy a CHAIR You don't buy a flat, you buy a machine for
living You don't buy lipsticks, you buy a dream You don't buy a computer, someone will
take care of your productivity
Round-up
We have English modernism-biased values
Our living environment (small space, no history) shapes our judgment
We lag behind major cultural movements
Design School’s answer
Slash the discipline barrierLoosen the definition of productReduce technical content in exchange for
social-psychological studiesFocus on war-game-like design strategic
thinking
Our outlook
Designer’s outlook
Perfect eyesight ?!