design for humans by: kameron williams (wordcamp phoenix 2014)

www.lillimedia.com @thekameronw @lillimedia

design for humanscontent strategy // interface design // user experience


digital storytellingdefine:


User InterfacesWireframing

ux/ui information architectureExperience Design

posture

tone VOICE

content strategy

audience

targetsconversion


what’s your favorite story?(book, movie, play, video game)



what’s your favorite story?why is it your favorite story?

what did you take away from the story?



a good story comes from intelligent design...


define:design


de·sign/dəˈzīn/

to do or plan (something) with a specific purpose or intention in mind.


let’s design a digital story...


What makes a good story?

What does every story need?


.good-story { audience: !important; content: relative; plot: !important; takeaway: absolute;}


audience


a list of segregated targets

who, what, when, where…?


how do we find the right audience, kameron ?!


there’s an easy way, and a hard way...

analytics


BUT WAIT! THERE’S MORE!


the social media… lord and saviour


- _ - now what…??

so we know who they are...


determine the...

MVP


determine the...

MVPMOST VALUABLE PLAYER


determine the...

MVCMOST VALUABLE CONTENT


so where this

M V Cat, yo?


there’s an easy way, and a hard way...

analytics


what does this have to do with storytelling & audience…?


understanding content consumption

t e a c h e s u sHOW TO CAPTIVATE

OUR AUDIENCE

what does this have to do with storytelling & audience…?


our job as designers...is to captivate our audience


let’s continue designing our digital story...


so far we know...


so far we know...

- who we’re telling this story to...


so far we know...

- who we’re telling this story to…- how/where they prefer to consume content


so far we know...

- who we’re telling this story to…- how/where they prefer to consume content- what they’ve deemed as important


so far we know...

- who we’re telling this story to…- how/where they prefer to consume content- what they’ve deemed as important- where their interests lay


we also know...


we also know...

- it’s our job to be captivating


we also know...

- it’s our job to be captivating- this story has to incite action


understanding > captivation > action

how to:


captivation is stimulating information delivered


captivation is stimulating information delivered

OR is it…?


sto·ry/ ˈ s t ô r ē /

a situation viewed in terms of the information known about it or its similarity to another.


Story: a situation viewed in terms of the information known about it or its similarity to another.

What is the the need of the user? Are you valuable?



Remember Content Consumption: shared / viewed / read / watched / listened to...what resonates with your audience?



The user only knows what the user only knowsknow what the user needs before they do...



Who’s your competition, and how do you compare to them?


the structural design of shared information environments by means of organization, labeling,

search and navigation systems

information architecture


make it easier for them...


information acquisitionkeep it simple stupid...


“intuitivity”effective information architecture creates

interfaces on it’s own...


the plot of our storyi.a. + content + u.i. =


I.A. + U.I = the plot of our story


plot/ p l ä t /

to devise the sequence of events in a story


understanding > captivation > action

how to:


what’s the purposeof a page...


relevance vs. importancethe never ending battle


reward interactions(what happens next…?)


i.a. + content + captivation = interfacing


appropriate contentcontent mediums: captivate. captivate. captivate.


how much is to much?balance is key… listen to your users


your interface(s) are all the characters of your story


so far we’ve learned...



- audience: segregated targets based on information interests



- audience: segregated targets based on information interests- content: the medium in which you engage and create dialogue with your audience (to captivate)



- audience: segregated targets based on information interests- content: the medium in which you engage and create dialogue with your audience (to captivate)- plot: using content, I/A, and UI to create sequential actions: moving a user toward a goal


...the takeaway


volunteers:please return to the stage...


today’s takeaway


people do not buy products

they purchase a better self-improvements


readers do not subscribe...they fulfill their need to solve problems


you are not a designer...you are a digital storyteller


continue telling stories...

design for humans by: kameron williams (wordcamp phoenix 2014)

Marketing

good story

digital story

favorite story

story str

important content

storytelling audience

important takeaway

intelligent design