design in emotion, empathy and engagement
DESCRIPTION
I have used this presentation in the Design Thinking course that took place for the Service Innovation Design master students, in Laurea University of Applied Sciences, in Lepaväärä 2011.TRANSCRIPT
design In Emotion, Empathy and Engagement
By Mariana Salgado
Design Thinking courseLaurea University of Applied Sciences
Emotional factors were not taken in consideration in design
Nowadays emotions are brought forward as a source of inspiration
Donald Norman studies how emotions play a role in the design of everyday things
Picture by LittlePixer
3 ways good design makes you happy
Beautiful and functional is good, delight of using a product that is easy and
smooth to use.
TED talk 2003, California.
Picture by svacher
3 ways good design makes you happy
Pleasant things work better
TED talk 2003, California.
Picture by UggBoy♥UggGirl [ PHOTO : WORLD : SENSE ]
3 ways good design makes you happy
Fun is important in design
TED talk 2003, California
But understanding emotions is not easy
We need empathy
Empathy is to look at people
Extrated from an IDEO presentation http://www.ideo.com/
Extrated from an IDEO presentation http://www.ideo.com/
from their own perspective
designing for a community and for the individual members of the community
Without imposing but lettting people interpret and use things as they like
We are learning to listen people in interdisciplinary teams
Inspiration and creativity comes from our everyday life and context
Engaging with people and their projects
Understanding design as a dialogue within people, objects and emotions.
that needs to be stimulated
and happen in an environment of trust
fun is important for creativity
TED talk 2008, Tim Brown
kids are great because they do not feel the embarrassment
TED talk 2008, Tim Brown
experimentation and playfulness using rules for design solutions
TED talk 2008, Tim Brown
Serious play
TED talk 2008, Tim Brown
Design thinkers shifted their thinking from
problem to project. Because projects are the vehicles that carry an idea from concept to reality.
Tim Brown
Design thinking requires bridging the
knowing-doing gap.
getting into the world to be inspired by people
using prototyping to learn with our hands
creating stories to share our ideas
joining forces with people from other disciplines. Tim Brown
embrace the mess
optimism
openness
empathy
emotions
storytelling
prototypes
hands-on
experimentation
trust
engagement
Thanks! [email protected]