design in emotion, empathy and engagement

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design In Emotion, Empathy and Engagement By Mariana Salgado Design Thinking course Laurea University of Applied Sciences

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I have used this presentation in the Design Thinking course that took place for the Service Innovation Design master students, in Laurea University of Applied Sciences, in Lepaväärä 2011.

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Page 1: Design in Emotion, Empathy and Engagement

design In Emotion, Empathy and Engagement

By Mariana Salgado

Design Thinking courseLaurea University of Applied Sciences

Page 2: Design in Emotion, Empathy and Engagement

Emotional factors were not taken in consideration in design

Page 3: Design in Emotion, Empathy and Engagement

Nowadays emotions are brought forward as a source of inspiration

Page 4: Design in Emotion, Empathy and Engagement

Donald Norman studies how emotions play a role in the design of everyday things

Picture by LittlePixer

Page 5: Design in Emotion, Empathy and Engagement

3 ways good design makes you happy

Beautiful and functional is good, delight of using a product that is easy and

smooth to use.

TED talk 2003, California.

Picture by svacher

Page 6: Design in Emotion, Empathy and Engagement

3 ways good design makes you happy

Pleasant things work better

TED talk 2003, California.

Picture by UggBoy♥UggGirl [ PHOTO : WORLD : SENSE ]

Page 7: Design in Emotion, Empathy and Engagement

3 ways good design makes you happy

Fun is important in design

TED talk 2003, California

Page 8: Design in Emotion, Empathy and Engagement

But understanding emotions is not easy

Page 9: Design in Emotion, Empathy and Engagement

We need empathy

Page 10: Design in Emotion, Empathy and Engagement

Empathy is to look at people

Extrated from an IDEO presentation http://www.ideo.com/

Page 11: Design in Emotion, Empathy and Engagement

Extrated from an IDEO presentation http://www.ideo.com/

from their own perspective

Page 12: Design in Emotion, Empathy and Engagement

designing for a community and for the individual members of the community

Page 13: Design in Emotion, Empathy and Engagement

Without imposing but lettting people interpret and use things as they like

Page 14: Design in Emotion, Empathy and Engagement

We are learning to listen people in interdisciplinary teams

Page 15: Design in Emotion, Empathy and Engagement

Inspiration and creativity comes from our everyday life and context

Page 16: Design in Emotion, Empathy and Engagement

Engaging with people and their projects

Page 17: Design in Emotion, Empathy and Engagement

Understanding design as a dialogue within people, objects and emotions.

Page 18: Design in Emotion, Empathy and Engagement

that needs to be stimulated

Page 19: Design in Emotion, Empathy and Engagement

and happen in an environment of trust

Page 20: Design in Emotion, Empathy and Engagement

fun is important for creativity

TED talk 2008, Tim Brown

Page 21: Design in Emotion, Empathy and Engagement

kids are great because they do not feel the embarrassment

TED talk 2008, Tim Brown

Page 22: Design in Emotion, Empathy and Engagement

experimentation and playfulness using rules for design solutions

TED talk 2008, Tim Brown

Page 23: Design in Emotion, Empathy and Engagement

Serious play

TED talk 2008, Tim Brown

Page 24: Design in Emotion, Empathy and Engagement

Design thinkers shifted their thinking from

problem to project. Because projects are the vehicles that carry an idea from concept to reality.

Tim Brown

Page 25: Design in Emotion, Empathy and Engagement

Design thinking requires bridging the

knowing-doing gap.

Page 26: Design in Emotion, Empathy and Engagement

getting into the world to be inspired by people

Page 27: Design in Emotion, Empathy and Engagement

using prototyping to learn with our hands

Page 28: Design in Emotion, Empathy and Engagement

creating stories to share our ideas

Page 29: Design in Emotion, Empathy and Engagement

joining forces with people from other disciplines. Tim Brown

Page 30: Design in Emotion, Empathy and Engagement

embrace the mess

optimism

openness

empathy

emotions

storytelling

prototypes

hands-on

experimentation

trust

engagement

Page 31: Design in Emotion, Empathy and Engagement

Thanks! [email protected]