WHAT WE HEARD ON DAY 1

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DESIGN INDABA CONFERENCE, FEBRUARY 27, 2014CAPE TOWN INTERNATIONAL CONVENTION CENTER

@OgilvySA

Look up, get off your phone and get out there. Look at stuff and listen! We are suffering from a deficit of primary evidence. Everything we experience is online. We need to get out more.

Chief Creative Officer of Ogilvy & Mather South Africa

CHRIS GOTZ

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Illustrations by Blink Stefanus

Pablo Picasso

What if solutions to the world’s problems came from Africa?

If it works in Africa, it will work anywhere.

Co-founder and Executive Director of Ushahidi

JULIANA ROTICH

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Illustrations by Blink Stefanus

Most use technology to define function. We use function to drive technology.

Co-founder and Executive Director of Ushahidi

JULIANA ROTICH

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Illustrations by Blink Stefanus

The typical digital design process normally produces terrible work.

Principal and Founder of Local Projects

JAKE BARTON

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Illustrations by Blink Stefanus

A good prototype needs a touch of magic, innovation and experiential learning or emotion.

Principal and Founder of Local Projects

JAKE BARTON

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Illustrations by Blink Stefanus

Branding is increasingly not about what you represent but what you actually do or make.

Managing Directorof Wolff Olins

IJE NWOKORIE

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Illustrations by Blink Stefanus

In Africa, we don’t have a choice; we have to get creative to survive.

Managing Director of Wolff Olins

IJE NWOKORIE

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Great design addresses a human need in a low friction way.

Design Director at IDEO, Founder and Managing Director of OpenIDEO and OIEngine

TOM HULME

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