design innovation

Designing Innovation:The MVP in Complex Environments Rob Keefer @rbkeefer

pomiet.com@rbkeefer @pomiet


Big Idea

Strategically dismantle existing system and replace it with a better mousetrap


Theory of Constraints

Eliyahu Goldratt, 1986


Minimum Viable Product

Eric Ries, 2011



Measure

Product

Build

Ideas

Learn

Data



Register



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Measure

Product

Build

Ideas

Learn

Data


Business Goals

I wish I knew ...

We need to do ...

Capture Goal Statements:


Update Mailing List

Business GoalsManage Banks /

AccountsManage Lenders

Reconcile Payments

Collect Payments


Business Goals

Business Value

Risk


Business GoalsRi

sk

Business Value


Business Value

Business GoalsRi

sk

Manage Banks /

Accounts


Business Value

Business Goals

Update Mailing List

Risk

Manage Banks /

AccountsCollect

Payments

Manage Lenders Reconcile

Payments


Manage Banks /

AccountsCollect

Payments

Business GoalsRi

sk

Business Value

Update Mailing List

Manage Lenders Reconcile

Payments


MVP Application

Collect Electronic Payments from one bankReconcile Electronic Payments with one bank

3 Weeks 6 Weeks

Add multiple banks to collection/reconciliation 6 Weeks Prepare for production release 3 Weeks

FOCUS: Interaction with the bank.18 Weeks


System Dependencies

System 1 System 2 System 3

System 1

System 2

System 3


System Dependencies

Electrical System

Lighting System

Sound System

Electrical System

Lighting System

Sound System


System Dependencies

Electrical System

Lighting System

Sound System

Electrical System

Lighting System

Sound System

XX


System Dependencies

Annuity Records

Plan Rules Plan Detail

Annuity Records

Plan Rules

Plan Detail

XXX


System Dependencies

Architecture Layer 1

Feature

Criti

cal

Architecture Layer

Feature

Feature

Feature

Feature

Feature




System Dependencies

Annuity Records

Criti

cal

Architecture Layer

Guarantees

Demogr. Regulations

Tax Regulations

Plan Description

Plan Types

Plan Rules Plan Details


MVP Application

Manually update plan descriptions/types Encode demographic regulations

6 Weeks 6 Weeks

Enforce demographic regulations on plans 6 Weeks Push into UAT environment 3 Weeks

FOCUS: Break dependency on plan detail. 21 Weeks


Workflow AnalysisCo

mpl

exity

WorkflowSimplest

Most Complex

Step 3 in Workflow

Step 2 in Workflow

Step 1 in Workflow

Design Idea

Design Idea Design Idea

Design Idea

Design Idea

and then … and then …

Design Idea


Workflow AnalysisCo

mpl

exity

WorkflowSimplest

Most Complex

Proceed To Next Room

Decide Where to Go

Read Description

Conference Mobile App

Printed Brochure

Intuitively Choose

Venue Specific GPS

Follow Signs



Workflow AnalysisCo

mpl

exity

WorkflowSimplest

Most Complex

IT Update Price Info

Notify of New Item

Request Change

Monitor Changes

Update on Web App

Update on Portal

Approve on Web App

Maint. Info in Web App



MVP Application

Web application to support updatesRules engine to enforce regulations

3 Weeks 6 Weeks

Ingest/Output spreadsheets for processing 3 Weeks Prepare for production release 3 Weeks

FOCUS: Remove manual QA Process. 15 Weeks


Big Idea

Strategically dismantle existing system and replace it with a better mousetrap


Continue the Conversation

Rob Keefer, PhD [email protected] @rbkeefer

design innovation

Technology