design is as good (or flawed) as the people who make it
TRANSCRIPT
Design is as good (or as flawed) as the people who make it
Kayla J Heffernan
@kaylajheffernan
You’re (probably) awesome…
@kaylajheffernan
… but you’re (definitely) biased
@kaylajheffernan
The Surgeon’s DilemmaA father and his son are involved in a horrific car crash and the man died at the scene. But when the child arrived at the hospital and was rushed into the operating theatre, the surgeon pulled away and said: “I can’t operate on this boy, he’s my son”.
Because you’re (unconsciously) biased
@kaylajheffernan
Unconscious (implicit) BiasBias which we are unaware of and happens subconsciously. It happens automatically, when our brains making quick judgments based past experiences, background, cultural environment & personal experiences.
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0 0 1 0 1 0 0 1 0 0 1 0 0 1 0 0 0 1 0 1 0 1 0 1 0 1 1 1 0 1 0 1 0 1 0 0 1 0 1 0 0 1 0 0 1 0 0 1 0 0 0 1 0 1 0 1 0 1 0 1 1 1 0 1 0 1 0 1 00 1 0 1 0 0 1 0 0 1 0 0 1 0 0 0 1 0 1 0 1 0 1 0 1 1 1 0 1 0 1 0 1 0 0 1 0 1 0 0 1 0 0 1 0 0 1 0 0 0 1 0 1 0 1 0 1 0 1 1 1 0 1 0 1 0 1 0 0 1 0 1 0 0 1 0 0 1 0 0 1 0 0 0 1 0 1 0 1 0 1 0 1 1 1 0 1 0 1 0 1 0 0 1 0 1 0 0 1 0 0 1 0 0 1 0 0 0 10 1 0 1 0 1 0 1 1 1 0 1 0 1 0 1 0 0 1 0 1 0 0 1 0 0 1 0 0 1 0 0 0 1 0 1 0 1 0 1 0 1 1 1 0 1 0 1 0 1 0 0 1 0 1 0 0 1 0 0 1 0 0 1 0 0 8 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 1 0 1 1 0 0 0 1 1 1 0 0 0 0 1 1 0 1 1 1 1 1 0 0 0 1 0 1 0 1 0 1 0 1 01 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1
11 million pieces. 40 bits
System 1 & System 2 thinking• Quick• Automatic • Impulsive• Stereotypical
• Requires attention• Focus• Effort• Reasoning
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Affinity Bias
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Confirmation Bias
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Perception Bias
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Unconscious bias in practice1. The Gender Gap2. ‘White-named’ candidates receiving
more interviews than “black-named’1
3. Heidi / Howard unequal performance reviews2
4. 60% of US corporate CEOs >6’ (<15% of American men)31 Fryer Jr, R. G., & Levitt, S. D. (2004). The causes and consequences of distinctively black names. The Quarterly
Journal of Economics, 767-805.2 McGinn, Kathleen L., and Nicole Tempest. "Heidi Roizen." Harvard Business School Case 800-228, January 2000. (Revised April 2010.)3 Gladwell, M. (2007). Blink: The power of thinking without thinking. Back Bay Books.
In the absence of detailed information, we al l work from assumptions about who the user is, what he or she does, and what type of system would meet his or her needs. Following these assumptions, we tend to design for ourselves, not for other people.
Richard Rubenstein & Harry Hersh
• Male first design
• White first design
• Able first design
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Airplane weight assumptions
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“Skin colour”
People are biased. Design is not neutral. How tech is applied is inherently biased
@kaylajheffernan
Stand up for a minute
Stand up for a minute
Stand up for a minute
Stand up for a minute
Stand up for a minute
Stand up for a minute
Stand up for a minute
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Periods.
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Watch OS.
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Tumblr Founder Instagram Co-FoundersSnapchat Founder
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Can algorithms be racist, sexist, ageist etc.?
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Is this Google’s Fault?
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The other week I found out that my algorithm is a racist.
Nate Carter – MD eEffective
(dis)ability• 1 in 6 - hearing loss• 30,000 - totally Deaf• 357,000 - Blind or Low Vision• 2 million -dyslexia • 2.6 million - physical disability
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Reducing biases in algorithms
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How to train your algorithm
How to train your algorithm
How to train your algorithm
How to train your algorithm
Test for emotion
How to become a better designer, and make better designs.
@kaylajheffernan
Our users aren’t us
You are not the user
Talk to yourself
Change system thinking
2 X 2
Change system thinking
127 X 8
Talk to strangers
Turn off your senses, turn on empathy• Mute your voice• Block your ears• Close your eyes
@kaylajheffernan
Call people out
Surround yourself with different people
Diverse Teams• Diverse recruitment panel • Diverse candidate pool• Avoid gendered language in job ads• Minority group CVs first
• Flexible hours / parental leave• Merit based pay & promotions• Affirmative action
Evaluate & Educate yourself• Implicit Bias Test –
www.implicit.harvard.edu/• Re:Work from Google
www.rework.withgoogle.com • Facebook Managing Bias
www.managingbias.fb.com
We have the ability as designers to make a difference on behalf of those who don't have the opportunity. They depend on us to help them
Robin Smail - @Robin2go
Q&A
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