design is crap

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Design is CRAP And why you need to know it By Chris Lemcke

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Page 1: Design is CRAP

Design is CRAPAnd why you need to know it

By Chris Lemcke

Page 2: Design is CRAP

But I’m a Programmer,not a Designer!

Page 3: Design is CRAP

But I’m a Programmer,not a Designer!

Nope. Design is part of the job.

Page 4: Design is CRAP

Remember,

Design is CRAP!

Page 5: Design is CRAP

Contrast

Repetition

Alignment

Proximity

Page 6: Design is CRAP

ProximityRelated elements should be grouped together.

Page 7: Design is CRAP

RUBY’S DINERAPPETIZERSCoconut Shrimp - $3Spinach Artichoke Dip - $4ENTREESChicken Lasagna - $8Beef Pasta - $6Pork Chop - $7Choice of side:FriesCole SlawFruit SaladDESSERTSApple Pie - $3Chocolate Brownie - $2

Page 8: Design is CRAP

RUBY’S DINER

APPETIZERSCoconut Shrimp - $3Spinach Artichoke Dip - $4

ENTREESComes with choice ofFries ~ Cole Slaw ~ Fruit SaladChicken Lasagna - $8Beef Pasta - $6Pork Chop - $7

DESSERTSApple Pie - $3Chocolate Brownie - $2

Page 9: Design is CRAP

AlignmentEvery item should have a visual connection to related items on the page.

Page 10: Design is CRAP
Page 11: Design is CRAP

RepetitionRepeat some aspect of the design throughout the entire piece.

Page 12: Design is CRAP

RepetitionRepeat some aspect of the design throughout the entire piece.

Page 13: Design is CRAP
Page 14: Design is CRAP

ContrastEmphasize the difference between different items.

Page 15: Design is CRAP
Page 16: Design is CRAP

ContrastEmphasize the difference between different items.

RepetitionRepeat some aspect of the design throughout the entire piece.

AlignmentEvery item should have a visual connection to related items on the page.

ProximityRelated elements should be grouped together.

Page 17: Design is CRAP

Design is CRAPBut have fun with it!

Page 18: Design is CRAP

Appetizers Coconut Shrimp…………………….. Spinach Artichoke Dip……………..

EntreesComes with side of Fries, Cole Slaw, or Fruit Salad

Chicken Lasagna…………………... Beef Pasta.…………………………... Pork Chop……………………………. Desserts Apple Pie……………………………... Chocolate Brownie…………………

$3$4

$8$6$7

$3$2

_____________________________________

Page 19: Design is CRAP

Acknowledgements & Inspiration

Fonts: Century Gothic Mission Script (from losttype.com)

Resources: Robin Williams: Design for Non-Designers Lost Type Co-op The League of Moveable Type Twitter Bootstrap