design isn't visual
DESCRIPTION
Design is often looked at as a visual medium. In a startup, or while designing a product, this idea needs to be shattered.TRANSCRIPT
Design isn’t just visual
Design is complicated
VISUAL HAPPENS
LAST
Technical know-how, skill, craft, art - involved in the production manufacturing of making.
Using good deliberation, understanding, resulting in deliberate desire to be carried out with cleverness.
Aristotle
Aristotle
Design is
Design is problem solving1
Obtain X unique emails from signup page with Y budget and Z deadline
We will target tech-savvy males 18-30
A Break it down
Big picture: entire applicationProblem level: getting emails from splash page
Make it specificB
Design is purposeful2
Edward Tufte
Great design is not democratic, it comes from great designers.
TYPEFACE
COLOR
TRANSITION
IMAGE
Design is empathetic3
Map
Test
Aristotle
feelpeople
make
1Define your problem
2Make decisions with purpose
3Map & Test
