design jam: brainstorm innovative ideas by focusing on the user - aaup 2016
TRANSCRIPT
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DESIGN JAM:BRAINSTORM INNOVATIVE IDEAS BY FOCUSING ON THE USER
17 June, 2016
Alex Humphreys, JSTOR Labs@abhumphreys
AAUP Annual Conference 2016
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JSTOR is a not-for-profit digital library of academic journals, books, and primary sources.
Ithaka S+R is a not-for-profit research and consulting service that helps academic, cultural, and publishing communities thrive in the digital environment.
Portico is a not-for-profit preservation service for digital publications, including electronic journals, books, and historical collections.
ITHAKA is a not-for-profit organization that helps the academic community use digital technologies to preserve the
scholarly record and to advance research and teaching in sustainable ways.
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JSTOR Labs works with partner publishers, libraries and labs to create tools for researchers, teachers and students that are immediately useful – and a little bit magical.
labs.jstor.org
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WHAT’S A DESIGN JAM* AND WHY WOULD I WANT ONE?
• A design jam is a structured brainstorming activity
• You don’t want to decide too quick what you’re doing
• The more ideas you can generate, the more you have to choose from
* Also called a “design studio.”
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Our goal:
Create a new, digital product for local historians in your region.
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STEP 1: UNDERSTAND THE USER
Exercise: Pain/Gain*
Time: 10-20 minutes
Materials: Post-itsSharpies
Objective: Understand user’s motivations
1. Brainstorm answers:
Gain: - What does success look
like?
Pain: - What obstacles stand in
their way?
2. Capture each answer on a post-it and put on either Pain or Gain side of board.
* http://gamestorming.com/games-for-design/pain-gain-map/
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STEP 2: CREATE AS MANY IDEAS AS POSSIBLE
Exercise: 8x8
Time: 8 minutes to draw15 minutes to
share
Materials: PencilsPaper with 8
squares
Objective: Create lots of ideas!
1. Working individually, draw 8 ideas in 8 minutes
2. Share your ideas
3. Rinse, repeat
x 2
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GUIDELINES FOR DESIGN JAMMING
1. You must draw!
2. If stuck, go back to the user. - How can you help them better reach their goal or avoid an obstacle?
3. Don’t worry… - about feasibility – there’ll be time for that later. - whether it’s a good idea – just get it down.
4. On the second round, steal other people’s ideas.
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STEP 3: AGREE ON IDEAS FOR FURTHER EXPLORATION
Exercise: Dot-voting
Time: 5-10 minutes
Materials: Dot-stickers
Objective: Agree quickly & painlessly
1. Everyone gets 3 dot-stickers
2. Each person puts their stickers next to the ideas that most intrigue them
3. You put more than 1 sticker next to the same idea
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THANK YOU
Alex HumphreysDirector, JSTOR LabsITHAKA
http://[email protected]@ithaka.org
Further Reading• The Lean Startup, Eric Ries• Business Model
Generation, Osterwalder & Pigneur
• Marty Cagan’s Blog: svpg.com/articles
• Sprint, Knapp, Zeratsky, & Kowitz
• Gamestorming, Gray, Brown & Macanufo
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APPENDIXTEMPLATES
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