design-led innovation - enabling transformation€¦ · seminar intent –to explore: o how the...
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RAAF Plan JerichoDesign-Led Innovation -
Enabling Transformation
Plan Jericho is Air Force’s plan to transform into a fully integrated force that is capable of fighting and winning in the information age.
"Air platforms, command and control, and information management systems must be acquired in a deliberate manner, with a full regard for future operating concepts.
We must achieve the future Air Force by design."
Seminar intent – to explore:o how the RAAF, in partnership with the other
Services, Groups and Industry, can create the appropriate innovation / transformation environment to support the design and implementation of the RAAF’s Plan Jericho.
o Will business as usual work ?
“Every once in a while a
revolutionary product comes
along that changes
everything”
Steve Jobs
Design-Led Innovation
Plan Jericho – “We must achieve the future Air Force by
design”
We need a generational change in
the ISR, network and Comms
systems and other capabilities that
will support the F-35 if we are to get
the most out of the aircraft’s
capabilities … March 2014
AIRMSHL Geoff
Brown
Design-Led Innovation
Design-Led Innovation – what is it ?
Plan Jericho
Narrative
CONOPS
Gap Analysis
Program of Work
Jericho
Dawn ++
Jericho
Experiments
How it works
Design-Led Innovation – what is it ?
Design
Plan Jericho
Narrative
CONOPS
Gap Analysis
Program of Work
Jericho
Dawn ++
Jericho
Experiments
Design-Led Innovation – what is it ?
Design
Plan Jericho
Narrative
CONOPS
Gap Analysis
Program of Work
Jericho
Dawn ++
Jericho
Experiments
Design-Led Innovation – what is
it ?
Desig
n
Plan
JerichoNarrative
CONOPS
Gap Analysis
Program of Work
Jericho
Dawn
++
Jericho
Experiment
s
Innovation
Capability Design
Design-Led Innovation – what is it ?
Design
Plan Jericho
Program of Work
Jericho
Dawn ++
Jericho
Experiments
Innovation
CONOPS Design
Effect Level
Platform
Is Design-Led Innovation feasible
for the RAAF / ADF ?
Design-Led Innovation
“Innovation has nothing to do with
how many R&D dollars you have
… It’s about the people you have,
how you are led and how much
you get it.”
Steve Jobs
Design-Led Innovation
Plan Jericho – Design-Led Innovation
Challenges
Risk / Fear-
innovation in the Canberra Environment
tolerance of failure ?
Having the right people with right skills sets at the right level
Overcoming hierarchical resistance and process …
If history is any guide, the overwhelming majority of the start-ups that attracted funds will ultimately fail … 90 per cent is the rule of thumb
That's a natural part of the entrepreneurial process … it's a sobering reality nonetheless.
Plan Jericho – Design-Led Innovation
Opportunities
Plan Jericho is the opportunity
Teaming to access the right people and skills (i.e. partnerships)
Jericho Team model – design outside-in / empower the middle
Learning
From others - e.g. USAF and Industry
From each other - teaming
Seminar / Workshop Context – AVM John Blackburn AO (Retd), Deputy Chair, Williams Foundation
Opening Address - AIRMSHL Leo Davies AO CSCChief of Air Force
Keynote Address - Lt Gen Jeff Lofgren USAFDeputy Chief of Staff Capability Development
Headquarters Allied Command TransformationMorning tea – 1030 - 1100
Lockheed Martin – Mr Stephen Justice – Skunk WorksDirector for Advanced Systems Development
Boeing – Mr Paul Geery - Phantom WorksVP – Advanced Network and Space Systems
Mr Shane Arnott - Phantom WorksDirector International
End of Morning Seminar at 1230
Seminar Program
Working Lunch @ assigned tables – review of morning’s presentations
1315 - Workshop Context - AVM Warren McDonald AM, CSCDeputy Chief of Air Force
Workshop Session 1 – Questions set by the Jericho team
Afternoon Tea at the tables
Workshop Session 2 – Question set by Jericho team
1545 -Jericho Team Plenary – GPCAPTs Chipman and Campbell
End of Workshop at 1630
Workshop Program
Air Marshal Leo Davies AO
CSC
Chief of Air Force
Design-Led Innovation
Lt Gen Jeff Lofgren
USAF
HQ Allied Command
Transformation
Design-Led Innovation
Mr Stephen Justice
Lockheed Martin Skunk Works
Design-Led Innovation
Mr Paul Geery / Mr Shane
Arnott
Boeing Phantom Works
Design-Led Innovation
AIRMSHL Errol McCormack AO
(Retd)
Chairman, Williams Foundation
Design-Led Innovation