design presentations 400 bad request 400 bad request nginx/1.2.9
TRANSCRIPT
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Week 5
Effective Presentations
BSBITU302A & BSBCMM401A
Make a Presentation/
Create an Electronic Presentation
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Lesson Description
Presentations - SundayShow students an effective presentation plan.
Students are to work on slides. A draft presentation is due this week.
Documents Monday
1 Put a drawn document into MS Word
2 Design a logo for your presentation
3 Add logo to presentations slide and footer
Communications Tuesday
Some groups will present draft presentation and I will critically assess.
Thinking Wednesday
1 Lecture: how to do a Self reflection
2 Some groups will present draft presentation
3 Students will critically assess others work and self reflection
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Lesson Description
Presentation planningA get the attention of the audience
title
WIFM
Communicate the benefits nowHook
Do and Donts
I build their interest
D- build their desire
A action
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AIDA
AttentionInterest
Desire
Action
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Attention
A get the attention of the audiencetitle
WIFM
Communicate the benefits now
HookDo and Donts
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Attention
Slides
1 topic name and logo
2 your names
3 hook4 benefits
5 what you will talk
about - contents
Talking
Introduce the topic and
your names and your
presenterOpening hook
WIFM
Benefits to the audiencePresentation outline
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Attention
A good key message might be:Since you are all marketing managers, I'm convinced that by the
end of this morning's talk you'll be absolutely determined to
use our new marketing software that allows you to gain access
to research reports in a flash. In fact I'm sure you'll be so
impressed you'll want a copy in the next 30 minutes.
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Attention
Since you are all marketing managers, I'm convinced that by the end of thismorning's talk you'll be absolutely determined to use our new marketing
software that allows you to gain access to research reports in a flash. In fact
I'm sure you'll be so impressed you'll want a copy in the next 30 minutes.
This message says:
WHO it is for - marketing managersWHAT they will do - use the new software
WHY they will do it - to gain access to research
WHEN they will do it - in the next 30 minutes
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Attention
Since you are all marketing managers, I'm convinced that by the end of thismorning's talk you'll be absolutely determined to use our new marketing
software that allows you to gain access to research reports in a flash. In fact
I'm sure you'll be so impressed you'll want a copy in the next 30 minutes.
You can say it in 18 seconds!
The remainder of your talk would just be the detail - but your message
will have hit home without it.
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Interest
Slides
Problem
Solution
Evidence
Talking
This is the body of your
presentation
Identify the problemyour audience
has...then give them a
solution.
Link this with your
opening statements
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Interest
Slides
Problem
Solution
Evidence
Talking
Develop your solution
Explain EXACTLY why
this is the solution
Give me evidence!!
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Interest
Slides
Problem
Solution
Evidence
Talking
Give me evidence
Develop this in a linear
and logical fashion
Use the rule of threes
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Interest
Having provided your audience with your key message
they will inevitably be asking themselves:
'Why should I do that?' or 'Why should I think that?' or'Why should that be the case?'
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Interest
The next step is showing HOW your message can be
acted upon
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http://www.whyhowproveit.co.uk/how.htmhttp://www.whyhowproveit.co.uk/how.htm -
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Interest
Prove
You can prove your key message in several ways, but the
main evidence will come from:
Personal examplesCase studies
Statistics
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Desire
Slides
Use imagery to create
emotions
Talking
Add some emotion to
create desire for
interest/ change.
Remind audience of the
benefits of successon them as a person,
their business, their
family and their
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Desire
Slides
Use imagery to create
emotions
Talking
Talk about the future
prosperity in difficult
times
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Desire
Slides
Use imagery to create
emotions
Talking
Use plain talking
Present your solution as
if there is no othersolution possible
Use the WIFM principle
to build desireMotivate by fear
Pull your audience
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Desire
Slides
Use imagery to create
emotions
Talking
Talk about the future
prosperity in difficult
times
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Action
Slides and talking
Re-state the problem
Re-state the solution
End with an example
End with a call to action
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Conclusion
Do do these things:understand what your audience wants
create a story a logical progression of what you
want to say
create suspensecreate word pictures with animations
end the presentation with impact
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Do not do these things:use a joke at the beginning
write too much on a slide
speak in long sentences
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Conclusion
Use the AIDA format
Build excitement
Use the problem-solution-evidence to build a logical
framework for your talk
End with a call for action