Design Principles

Balance - Weight

These ‘Steam Punk’broaches seem unevenlybalanced however,when one looks closerwe notice the objects areevenly placed andtherefore seem evenlyweighted.

http://www.gracefultouch.us/broach2p.htm

Balance - Radial• The Moses Madiba Stadium

is a great example of aperfectly balanced, radialdesign, it starts from a centrepoint and expandsoutwardly. The photographbelow however is lessbalanced but one almostimagines invisible radiallines extending out thebottom of the image.

http://www.flickr.com/photos/46926995@N06/5002078128/

http://duldule.com/2011/04/the-building-design-of-moses-mabhida-stadium-by-gmp-architekten/

Proportion - Distortion

• In this image, the sunhas been minimized byit’s distance from thefigure, this is alsoaccentuated by the handplacement of the person,making it look like theyare holding the sun inhis/her hands. http://www.insteadof.com/photogallery/Other/Family/p4.htm

Proportion - create symbolicmeaning

• In this top sculpture, symbolicsignificance is emphasized by theminimized earth on the back of“Hercules” - giving a meaning ofhim ‘carrying the world on hisshoulders’. The sculpture below isone of the “Venus of Willendorf”fertility symbols - her accentuatedbreasts and stomach areaemphasize the notion of femalefertility.

http://www.mlahanas.de/Greeks/Mythology/HerculesPortMerion.html

http://en.wikipedia.org/wiki/Venus_of_Willendorf

Repetition - Pattern

• In this image, therepetition of the shapesin black and whitecreate an almostmundane emotionalquality which makes theclothing pop forward.

http://shopstorezone.com/interior/clothing-store/the-interior-design-of-james-cameron-pop-up-store-by-universal-design-studio/

Repetition• In this top photograph one

can see how repetition can befound in nature, the shapescreated on the sand give theearth a puzzle qualitythrough the continuousshapes.In the image below,one can see how repetitioncan be used in an animal’scamouflage.

http://enchantingkerala.org/digital-photography-school/landscape-photography-10-tips-to-shoot-exotic-landscapes.php

http://damncoolpics.blogspot.com/2009/01/animal-camouflage-pictures.html

Dominance - Focal point

• The focal point here is inthe centre of the piece,the light above the dog’shead emphasizes ‘this’dog as being thedominant figure here.

http://jfaccento.quicm.net/blog/tag/principles-of-design/

Dominance• In this top image, there are

invisible radial linesdirecting to the the dominantfigure, the zebra is alsoraised higher then the othersdrawing our eyes to it. In thefollowing image, thedominant figure is the largestand her colouring isalternative to the rest of thepiece which accentuates herdominance.

http://avabnd.redbubble.com/sets/10537/works/1405526-7-zebra-stallions-oil-painting

http://blackcatbooks.com/category/art/

Contrast

• Here, the ultra-moderncircular structure iscontrasting seriously asthe rest of the pond israther typical andearthy looking.

http://www.decorfortheoutdoors.com/pond-fountains.html

Contrast

• The object above has aspiky exterior whilst theinternal looks smoothand almost soft. Below,this chair is separatedinto separate pieces, thebottom seems soft andbendy while the toplooks rigid and hard.

http://designfolio.co.nz/_blog/Design_Folio_NZ/tag/furniture/page/25/ http://www.feniture.com/the-zest-chair-of-hard-folds-and-soft-curves-by-nancy-chu/

Direction - Movement

• In this piece one can seethe direction in whichthe figure is moving, theloose paint workemphasizes this.

http://www.graphicsart.org/tag/photos-of-movement-art/

Movement

• The repetition in the topimage creates themovement and showsthe direction in whichthe figure is moving. Thebottom image looks asthough it is spiralingthrough the radialrepetition.

http://halfwaytothemoon.wordpress.com/ http://en.cubanfineart.com/Niko-Bayer/Image-Large-View/?imagenr=106434

Harmony

• The soft lines and softtones in this piece evokea sense of stillness andtranquility .

http://fineartamerica.com/featured/autumn-harmony-leonard-holland.html

Harmony

• Symmetrical shapes andpatterns give an almostcomforting feeling,especially with the pinkand yellow in thisimage. The curvilinearlines in the image belowalso evoke a sense ofharmony.

http://harmony290.tripod.com/ http://www.aesop-art.com/art_for_peace/index.htm

Variety

• In this piece there aredifferent colours thathave been used to bringin a sense of variety, itmakes the piece moreexciting and alternative.

http://tophera.wordpress.com/2008/10/15/principles-of-design/

Variety

• This piece has a varietyof lines moving indifferent directionsemphasized by thechanges in colour. Thepiece below has aconstant tonal qualitybut the differentiation inthe shapes depict variety

http://www.merello.com/modern-art.htm http://www.abstract-art-blog.net/2010/08/fridays-featured-abstract-artist-helena-cooper.html

Symbolic meaning

• The ‘Statue of liberty’has a purpose, it standsas a universal reminderof ‘freedom’, it embodies‘hope’ for Americancitizens.

http://www.newsinus.us/politics/statue-of-liberty-facts/

Symbolic meaning

• This is the Irish‘Claddagh’ symbol - asymbol signifyingloyalty and love. Belowis an engagement ringmade in the symbol, thiswould be a symbol of aever lasting love andloyalty to partners.

http://www.istockphoto.com/stock-illustration-6338416-claddagh-irish-symbol.php

http://www.dvb.ie/Merchant2/merchant.mvc?Screen=PROD&Product_Code=S2705&Category_Code=White-Gold-Claddaghs

Composition

• In this piece thecomposition andplacement emphasize asense of depth, eventhough the piece is onlycreated in black, theplacement evokes asense of loneliness.

http://claralieu.wordpress.com/category/ink-drawings/page/3/

Composition

• The top piece’scomposition is heldtogether by thesimilarities in theshapes, this isalternative to the picturebelow witch is heldtogether by tonalvariants and similarities.

http://www.principlesofnature.net/gallery_of_selected_art_works/magic_square_painting_based_on_math_and_geometric_scale_structures.htm

http://www.allposters.com/-sp/Aniseed-Composition-Posters_i1665670_.htm

Thank you