design sprints: my take on the the google venture's way
DESCRIPTION
In this presentation I have tried to explain the way googleventure's organize design sprints for the startups. I find it very useful specially how they manage to avoid the "design by committee" effect. You may read the whole series in www.gv.com/design-sprintsTRANSCRIPT
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Design Sprints: A Five Day RecipeGoogle Venture’s Way
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Novin Andishan Sarava Pars
My Personal Observation
• Startup Weekends
• Real World
• Design by Committee
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Novin Andishan Sarava Pars
Till I get to know this guy
Jake Knapp of GV
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Novin Andishan Sarava Pars
The Analogy of a Design Sprint
• Preparation (Before the Sprint)
• Day 1: Understand
• Day 2: Diverge
• Day 3: Decide
• Day 4: Build
• Day 5: Validate
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Novin Andishan Sarava Pars
Preparation: who is in the sprint?
• The big boss (CEO, COO, …)
• Designer (if you have any)
• Product Manager (if you have any)
• User Expert
• Engineer
• Anybody else who is interested
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Novin Andishan Sarava Pars
Preparation: Create time pressure
• Recruit users before the sprint
• This will help you to commit
• And move faster
• Put it on everyone’s calendar
Sunday WednesdayMonday Tuesday Thursday
Users come in here
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Novin Andishan Sarava Pars
Preparation: Find a faci
• You need a hero for this or someone who is really mean
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Novin Andishan Sarava Pars
The Ingredients
• Sticky Notes
• Drawing Pens
• Whiteboards
• Whiteboard marker
• Dot stickers
• Blank paper
• Sticky stuff
• Food
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Day 1: Understanding
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Novin Andishan Sarava Pars
Common Understanding of The Problem
Bring everyone in one page
Instructions:
Ask everyone to talk about their understanding of the problem
Hand everyone “sticky notes”
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Novin Andishan Sarava Pars
Things to talk about
• Business opportunity
• Competitors product or services
• Print out of the current product pages
• Success Metrics
• Existing research
• Team interviews
• Analytics
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Novin Andishan Sarava Pars
Sketch
• The most important user story
• Which user story is the most important?
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Novin Andishan Sarava Pars
Focus
• You can’t prototype everything
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Day 2: Diverge
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Novin Andishan Sarava Pars
Diverge
• Illuminate all the paths
• Dust of the old ideas
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Novin Andishan Sarava Pars
Paper first
• It is fast!
• Everyone can contribute
• Nobody gets attached
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Novin Andishan Sarava Pars
Rules
• Choose a part of the user story
• Take the “how could we…” notes
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Novin Andishan Sarava Pars
Brainstorm (10-15mins)
• It is an individual brainstorming
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Novin Andishan Sarava Pars
Crazy Eights (5 mins)
• 40 sec for each sketch
• Use a thick marker
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Novin Andishan Sarava Pars
Storyboard (10-20 mins)
• Take the ideas from the crazy eights
• Draw the UI in 3 frames
• Show a progress: first this, then that, then that.
• Important rules • It has to make sense by itself otherwise it is a piece of shit! • Keep it anonymous • Give it a cool name to discuss it later • Hang them side by side like an art gallery
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Novin Andishan Sarava Pars
Draw the UI in 3 frames Show a progress: first this, then that, then that.
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Novin Andishan Sarava Pars
Art Gallery
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Novin Andishan Sarava Pars
Silent Critique (5-10 mins)
• Dot Stickers, dots, …
• No limit for votes
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Novin Andishan Sarava Pars
Critique per idea (3mins)
• People talk
• Then ask the owner
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Novin Andishan Sarava Pars
Super Vote (5 mins)
• Give decider the vote
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Day 3: Decide
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Novin Andishan Sarava Pars
Combat the Group Effect
• Call the CEO out
• Look for conflicts, each conflict is like a goldmine
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Best Shot Battle Royale
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Novin Andishan Sarava Pars
Test Your Assumptions
• List your assumptions • About users • About the business • About technology • About the messaging
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Novin Andishan Sarava Pars
Whiteboard the user story
• Click-by-click
• This is the spec
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Novin Andishan Sarava Pars
Whiteboard the user story
• Instructions • Draw a big grid • It is a comic book • A single action in each
frame
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Novin Andishan Sarava Pars
Don’t Be Nice
• If there are still conflict
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Day 4: Prototype
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Novin Andishan Sarava Pars
Prototype
• Make it minimally real
• Write real text
• Divide and conquer
• Timebox
• Assign a facebook or email sheriff
• Lightening critique
• Review with an outsider
• Final touches
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It is OK Michelangelo
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Day 5: Test
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Novin Andishan Sarava Pars
Test It with Real Humans
• Start from the end
• Review your conflicts and assumptions
• Show them the competitors products
• It is not a usability test!
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Novin Andishan Sarava Pars
Set the Room
• Everybody n the sprints should be in the room
• Don’t diss the user
• Every observer takes notes
• No laptop allowed (just the master note taker)
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Novin Andishan Sarava Pars
Make a Scorecard
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Novin Andishan Sarava Pars
Take Away
• Create a time pressure
• Get into the prototype mindset
• Get into the quick research mood
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• Reference: http://www.gv.com/lib/the-product-design-sprint-a-five-day-recipe-for-startups