design strategy presentation
DESCRIPTION
Design strategy for level 6TRANSCRIPT
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SUMMER IS OVERSO WHAT HAVE I BEEN UP TO......
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WORKING FOR PENNIES
/RUGBY SCHOOL SPORTS CENTRE /CHILDRENS MULTI-ACTIVITY COURSE LEADER /6 WEEKS
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WEDDING IN FRANCE
/MAID OF HONOUR AT SISTER’S WEDDING IN FRANCE/2 WEEKS (GONE)
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DISSERTATION PROPOSAL
“ASSESS THE PANOPTIC MEASURES ‘APPLE’ USES IN ORDER TO MEET THE NEEDS OF THE CONSUMER AND REMAIN A SUPERBRAND.”
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DISSERTATION PROPOSAL
/LIBRARY RESEARCH /READING /TEXT SELECTION
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/EMAIL RICHARD (DISSERTATION TUTOR) /ON THE RIGHT TRACK
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/STORE VISIT TO APPLE/LONDON /LEICESTER
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/DIALOGUE WITH APPLE STORE DESIGNER
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DISSERTATION PROPOSAL
/ROUGH CHAPTER STRUCTURE TO PRESENT AT FIRST TUTORIAL
INTROBrief explanation of title.
PANOPTICISM Prison structure, Media/Spectacle, Surveillance theories.Bentham, Foucault, Deleuze, Baudrillard, Batchen, Lyon.
CONSUMERISMMarketing relationship, Consumer needs, Culture jamming, Consump-tion, Motivation. Burnays, Foucault, Lasen, Marx.
BRANDINGAvertising, Profit fall, Branding: communities, name value, trust, sym-bollic meaning, implication on self, status. Marx.
APPLE Application of the above to the brand Apple.
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/BRANDING BRIEF /LOCAL CLOTHING STORE/DESIGNS ON PAPER
INDEPENDENT RESEARCH
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/PROGRESS WITH INITIAL DESIGNS/USE AS BRIEF FOR LEVEL 6
INDEPENDENT RESEARCH
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/SOLD WORK AT: END OF YEAR SHOW, UNITY DAY
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/REPUBLIC TEE BRIEF: RESEARCH/INITIAL DESIGNS
INDEPENDENT RESEARCH
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/REPUBLIC TEE BRIEF
INDEPENDENT RESEARCH
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/REPUBLIC TEE BRIEF
INDEPENDENT RESEARCH
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/REPUBLIC TEE BRIEF
INDEPENDENT RESEARCH
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/REPUBLIC TEE BRIEF
INDEPENDENT RESEARCH
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/REPUBLIC TEE BRIEF
INDEPENDENT RESEARCH
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/REPUBLIC TEE BRIEF
INDEPENDENT RESEARCH
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/ACTIVE CARGO WEBSITE /BEST WORK TO DATE/PURCHASED DOMAIN WWW.KIRSTYFRUIN.COM
INDEPENDENT RESEARCH
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/TWITTER /PINTEREST /TUMBLR /CARGO /ETSY/USED TO KEEP DESIGN ALIVE
ONLINE PRESENCE
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INDUSTRIAL DIALOGUE
/EMAIL STUDIOS/NO RESPONSE
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/PROPELLOR STUDIO VISIT, RUGBY/SAW FIRST HAND HOW THEY WORK/WEB DESIGN
STUDIO VISIT
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PROFESSIONAL SKILLS PLAN
/TO HELP DETERMINE DIRECTION, LOOKED AT BLOG AND PAST WORK ENJOYED MOST.
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PROFESSIONAL SKILLS PLAN
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PROFESSIONAL SKILLS PLAN
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PROFESSIONAL SKILLS PLANWHAT DO I WANT TO BE?
A GRAPHIC DESIGNER WITH AN INTEREST IN BRANDING AND IDENTITY BUT LIKES CHALLENGE OF AN ARRAY OF BRIEFS.
WHO DO I WANT TO WORK FOR?
SMALL (NON-CORPORATE) DESIGN STUDIO.WORK ON A DIVERSE SELECTION OF BRIEF TYPES.
WHAT KIND OF WORK DO I WANT TO PRODUCE?
/EDITORIAL /BRANDING & IDENTITY/PRINT/TYPE/LAYOUT/COLOUR
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NEGOTIATED BRIEFS
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1 ‘ONCE I LIVED IN CAPITALS’ ISTD.
/DESIGN A ‘COLLECTABLE’ CELEBRATION OF POETRY
/TYPOGRAHPIC FOCUS
/PRINT BASED (HOW CAN PUSH INTO DIGITAL) AND EXPERIMENT WITH FORMAT & PAGNATION
NEGOTIATED BRIEFS
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2 ‘TEE DESIGN FOR REPUBLIC’
/PRODUCE AND PROMOTE A RANGE OF TEE DESIGNS TO BE SOLD IN REPUBLIC.
/PROMOTE NEW COLLECTION USING ISTD ‘DOING MY NUT IN BRIEF’
/PRINT BASED, BRAND AWARENESS, TYPOGRAPHIC
NEGOTIATED BRIEFS
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3 ‘FASHION GRADUATE COLLABORATION’
/BRAND IDENTITY FOR GRADUATING FASHION STUDENT LAVINIA ROWLAND
/BRANDING & IDENTITY
NEGOTIATED BRIEFS
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4 ‘VOGUE TAKES OVER TOPSHOP’
/PRODUCE A FULLY INTEGRATED CAMPAIGN PROMOTE THE MONTHLY NIGHT EVENT TO BE HELD AT TOPSHOP IN LEEDS
/TYPE & LAYOUT, COLOUR CONSIDERATIONS
NEGOTIATED BRIEFS
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5 ‘PENGUIN DESIGN AWARD 2012’
/CHOOSE A PENGUIN BOOK TO DESIGN A NEW COVER FOR A NEW GENERATION OF READERS.
/RE-DESIGN THE CONTENTS OF THE BOOK TO MAKE IT MORE APPEALING AND INTERESTING FOR A YOUNGER AUDIENCE TO READ.
/PRINT, PUSH INTO DIGITAL, IMAGE BASED WORK
NEGOTIATED BRIEFS
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6 ‘CHANGE MAKERS’ ISTD.
/CREATE AND PRODUCE A DESIGN SOLUTION THAT PERSUADES DESIGNERS TO CONSUME LESS, REDUCE WASTE AND BE MORE EFFICIENT WIH THE PLANET.
/USE AND EXPLORE AN APPROPRIATE RANGE OF APPLICATIONS ACCROSS MEDIA (PRINT, DIGITAL)
NEGOTIATED BRIEFS
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7 ‘TYPOGATEAUX COLLABORATION’
/COLLABORATION WITH OLIVIA CHAPMAN
/USE TYPOGRAPHIC SKILLS AND ACQUIRED KNOWLEDGE TO ENTER THE BAGD COMPETITION.
/EXPERIMENTAL TYPOGRAPHY, VISUAL FORMAT
NEGOTIATED BRIEFS
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8 ‘INPRESS DESIGN STUDIO’
/ESTABLISH INPRESS AS A DESIGN COLLECTIVE (WHO ALSO SELL CREATIVE PRINTED MATTER)
/BRAND IDENTITY MATERIAL
/PRODUCE PROMOTIONAL MATERIAL FOR THE EVENTS
NEGOTIATED BRIEFS
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9 ‘HOPE CLOTHING REBRAND’
/REDESIGN THE BRAND IMAGE OF THE THREE CHAIN STORE SPEICALISING IN MENS AND WOMENS CLOTHING.
/BRANDING & IDENTITY:LOGO DESIGN, WEB DESIGN, BUSINESS CARDS, STORE LAYOUT, PACKAGING, CLOTHING LABELS, PRODUCT CATALOG, RECIEPT PAD.
NEGOTIATED BRIEFS
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10 ‘COLLABORATION WITH C.BOURKE’
/DESIGN A RANGE OF PERSUASIVE MATERIAL TO DISTIBUTE TO POTENTIAL STUDIOS, VISITS, PLACEMENTS, EMPLOYERS.
/PRINT BASED, AID PPD DEVELOPMENT, DESIGN FOR DEISGNERS
NEGOTIATED BRIEFS
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BEST GET TO IT....