design strategy presentation

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SUMMER IS OVER SO WHAT HAVE I BEEN UP TO......

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Design strategy for level 6

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Page 1: Design Strategy Presentation

SUMMER IS OVERSO WHAT HAVE I BEEN UP TO......

Page 2: Design Strategy Presentation

WORKING FOR PENNIES

/RUGBY SCHOOL SPORTS CENTRE /CHILDRENS MULTI-ACTIVITY COURSE LEADER /6 WEEKS

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WEDDING IN FRANCE

/MAID OF HONOUR AT SISTER’S WEDDING IN FRANCE/2 WEEKS (GONE)

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DISSERTATION PROPOSAL

“ASSESS THE PANOPTIC MEASURES ‘APPLE’ USES IN ORDER TO MEET THE NEEDS OF THE CONSUMER AND REMAIN A SUPERBRAND.”

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DISSERTATION PROPOSAL

/LIBRARY RESEARCH /READING /TEXT SELECTION

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/EMAIL RICHARD (DISSERTATION TUTOR) /ON THE RIGHT TRACK

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/STORE VISIT TO APPLE/LONDON /LEICESTER

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/DIALOGUE WITH APPLE STORE DESIGNER

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DISSERTATION PROPOSAL

/ROUGH CHAPTER STRUCTURE TO PRESENT AT FIRST TUTORIAL

INTROBrief explanation of title.

PANOPTICISM Prison structure, Media/Spectacle, Surveillance theories.Bentham, Foucault, Deleuze, Baudrillard, Batchen, Lyon.

CONSUMERISMMarketing relationship, Consumer needs, Culture jamming, Consump-tion, Motivation. Burnays, Foucault, Lasen, Marx.

BRANDINGAvertising, Profit fall, Branding: communities, name value, trust, sym-bollic meaning, implication on self, status. Marx.

APPLE Application of the above to the brand Apple.

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/BRANDING BRIEF /LOCAL CLOTHING STORE/DESIGNS ON PAPER

INDEPENDENT RESEARCH

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/PROGRESS WITH INITIAL DESIGNS/USE AS BRIEF FOR LEVEL 6

INDEPENDENT RESEARCH

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/SOLD WORK AT: END OF YEAR SHOW, UNITY DAY

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/REPUBLIC TEE BRIEF: RESEARCH/INITIAL DESIGNS

INDEPENDENT RESEARCH

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/REPUBLIC TEE BRIEF

INDEPENDENT RESEARCH

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/REPUBLIC TEE BRIEF

INDEPENDENT RESEARCH

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/REPUBLIC TEE BRIEF

INDEPENDENT RESEARCH

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/REPUBLIC TEE BRIEF

INDEPENDENT RESEARCH

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/REPUBLIC TEE BRIEF

INDEPENDENT RESEARCH

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/REPUBLIC TEE BRIEF

INDEPENDENT RESEARCH

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/ACTIVE CARGO WEBSITE /BEST WORK TO DATE/PURCHASED DOMAIN WWW.KIRSTYFRUIN.COM

INDEPENDENT RESEARCH

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/TWITTER /PINTEREST /TUMBLR /CARGO /ETSY/USED TO KEEP DESIGN ALIVE

ONLINE PRESENCE

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INDUSTRIAL DIALOGUE

/EMAIL STUDIOS/NO RESPONSE

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/PROPELLOR STUDIO VISIT, RUGBY/SAW FIRST HAND HOW THEY WORK/WEB DESIGN

STUDIO VISIT

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PROFESSIONAL SKILLS PLAN

/TO HELP DETERMINE DIRECTION, LOOKED AT BLOG AND PAST WORK ENJOYED MOST.

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PROFESSIONAL SKILLS PLAN

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PROFESSIONAL SKILLS PLAN

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PROFESSIONAL SKILLS PLANWHAT DO I WANT TO BE?

A GRAPHIC DESIGNER WITH AN INTEREST IN BRANDING AND IDENTITY BUT LIKES CHALLENGE OF AN ARRAY OF BRIEFS.

WHO DO I WANT TO WORK FOR?

SMALL (NON-CORPORATE) DESIGN STUDIO.WORK ON A DIVERSE SELECTION OF BRIEF TYPES.

WHAT KIND OF WORK DO I WANT TO PRODUCE?

/EDITORIAL /BRANDING & IDENTITY/PRINT/TYPE/LAYOUT/COLOUR

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NEGOTIATED BRIEFS

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1 ‘ONCE I LIVED IN CAPITALS’ ISTD.

/DESIGN A ‘COLLECTABLE’ CELEBRATION OF POETRY

/TYPOGRAHPIC FOCUS

/PRINT BASED (HOW CAN PUSH INTO DIGITAL) AND EXPERIMENT WITH FORMAT & PAGNATION

NEGOTIATED BRIEFS

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2 ‘TEE DESIGN FOR REPUBLIC’

/PRODUCE AND PROMOTE A RANGE OF TEE DESIGNS TO BE SOLD IN REPUBLIC.

/PROMOTE NEW COLLECTION USING ISTD ‘DOING MY NUT IN BRIEF’

/PRINT BASED, BRAND AWARENESS, TYPOGRAPHIC

NEGOTIATED BRIEFS

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3 ‘FASHION GRADUATE COLLABORATION’

/BRAND IDENTITY FOR GRADUATING FASHION STUDENT LAVINIA ROWLAND

/BRANDING & IDENTITY

NEGOTIATED BRIEFS

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4 ‘VOGUE TAKES OVER TOPSHOP’

/PRODUCE A FULLY INTEGRATED CAMPAIGN PROMOTE THE MONTHLY NIGHT EVENT TO BE HELD AT TOPSHOP IN LEEDS

/TYPE & LAYOUT, COLOUR CONSIDERATIONS

NEGOTIATED BRIEFS

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5 ‘PENGUIN DESIGN AWARD 2012’

/CHOOSE A PENGUIN BOOK TO DESIGN A NEW COVER FOR A NEW GENERATION OF READERS.

/RE-DESIGN THE CONTENTS OF THE BOOK TO MAKE IT MORE APPEALING AND INTERESTING FOR A YOUNGER AUDIENCE TO READ.

/PRINT, PUSH INTO DIGITAL, IMAGE BASED WORK

NEGOTIATED BRIEFS

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6 ‘CHANGE MAKERS’ ISTD.

/CREATE AND PRODUCE A DESIGN SOLUTION THAT PERSUADES DESIGNERS TO CONSUME LESS, REDUCE WASTE AND BE MORE EFFICIENT WIH THE PLANET.

/USE AND EXPLORE AN APPROPRIATE RANGE OF APPLICATIONS ACCROSS MEDIA (PRINT, DIGITAL)

NEGOTIATED BRIEFS

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7 ‘TYPOGATEAUX COLLABORATION’

/COLLABORATION WITH OLIVIA CHAPMAN

/USE TYPOGRAPHIC SKILLS AND ACQUIRED KNOWLEDGE TO ENTER THE BAGD COMPETITION.

/EXPERIMENTAL TYPOGRAPHY, VISUAL FORMAT

NEGOTIATED BRIEFS

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8 ‘INPRESS DESIGN STUDIO’

/ESTABLISH INPRESS AS A DESIGN COLLECTIVE (WHO ALSO SELL CREATIVE PRINTED MATTER)

/BRAND IDENTITY MATERIAL

/PRODUCE PROMOTIONAL MATERIAL FOR THE EVENTS

NEGOTIATED BRIEFS

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9 ‘HOPE CLOTHING REBRAND’

/REDESIGN THE BRAND IMAGE OF THE THREE CHAIN STORE SPEICALISING IN MENS AND WOMENS CLOTHING.

/BRANDING & IDENTITY:LOGO DESIGN, WEB DESIGN, BUSINESS CARDS, STORE LAYOUT, PACKAGING, CLOTHING LABELS, PRODUCT CATALOG, RECIEPT PAD.

NEGOTIATED BRIEFS

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10 ‘COLLABORATION WITH C.BOURKE’

/DESIGN A RANGE OF PERSUASIVE MATERIAL TO DISTIBUTE TO POTENTIAL STUDIOS, VISITS, PLACEMENTS, EMPLOYERS.

/PRINT BASED, AID PPD DEVELOPMENT, DESIGN FOR DEISGNERS

NEGOTIATED BRIEFS

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