design studio · • create a brand for your product through the design of a logo + tagline •...

11
Design Studio “If you are interested in learning more about the world of design or are planning to major in a design discipline, then Design Studio is for you.”

Upload: others

Post on 10-Jul-2020

0 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Design Studio · • Create a brand for your product through the design of a logo + tagline • Produce a poster-sized product design brief using Adobe Photoshop • Film and edit

Design Studio

“If you are interested in learning more about the world of design or are planning to major in a design discipline,

then Design Studio is for you.”

Page 2: Design Studio · • Create a brand for your product through the design of a logo + tagline • Produce a poster-sized product design brief using Adobe Photoshop • Film and edit

The Criteria for Admissions is Changing

“The criteria for admission to many of today’s most competitive art and design schools are changing. Students are now expected to display their work along with

careful documentation of the entire design process.”

Page 3: Design Studio · • Create a brand for your product through the design of a logo + tagline • Produce a poster-sized product design brief using Adobe Photoshop • Film and edit

Documenting Your Design Process

“It is no longer enough to present a beautiful finished work of art; you must demonstrate how you formulate ideas, make decisions and solve problems.”

Page 4: Design Studio · • Create a brand for your product through the design of a logo + tagline • Produce a poster-sized product design brief using Adobe Photoshop • Film and edit

Learning The Design Iteration Process

“Design Studio introduces students to Parsons’ design methodology of: research, problem-solving, concept development, sketching and prototyping, teamwork,

user-testing, presenting a finished product and written reflection.”

Page 5: Design Studio · • Create a brand for your product through the design of a logo + tagline • Produce a poster-sized product design brief using Adobe Photoshop • Film and edit

Exploring 3 Design Disciplines

“Students then apply this process to two projects in which they explore the disciplines of Fashion, Communication and Product Design.”

Project 2: Chindogu Project 1: Urban Adaptation

Page 6: Design Studio · • Create a brand for your product through the design of a logo + tagline • Produce a poster-sized product design brief using Adobe Photoshop • Film and edit

Project 1: Urban Adaptation Fashion + Communication Design Overview of the Fashion Design Iteration Process •  Develop a concept and motif for a garment •  Create a mood board for your garment •  Learn to draw the croquis and create fashion Illustrations •  Design and construct your own garment •  Create a fashion editorial photo shoot of your garment in NYC •  Design a typeface using Adobe Illustrator •  Design a logo for your brand in Adobe Illustrator •  Design and laser cut a hangtag for your garment using Adobe Illustrator •  Professionally document and reflect upon your design process and final product

Page 7: Design Studio · • Create a brand for your product through the design of a logo + tagline • Produce a poster-sized product design brief using Adobe Photoshop • Film and edit

Project 2: Chindogu Product + Communication Design Overview of the Product Design Iteration Process •  Develop a concept and function for a product •  Create 3-D prototypes and user-test your design concept •  Learn analytic drawings skill and create technical drawings of your product •  Design and construct your own functioning/semi-functioning product using industrial materials and tools •  Create a brand for your product through the design of a logo + tagline •  Produce a poster-sized product design brief using Adobe Photoshop •  Film and edit a mock-u-mercial that advertises the function of your product •  Professionally document and reflect upon your design process and final product

Page 8: Design Studio · • Create a brand for your product through the design of a logo + tagline • Produce a poster-sized product design brief using Adobe Photoshop • Film and edit

Using Analog & Digital Tools

“Students are also introduced to the fundamentals of drawing and are encouraged to experiment with sketching and illustration techniques, digital tools in Adobe Creative Suite, digital photography, and 3D materials, tools and processes.”

Page 9: Design Studio · • Create a brand for your product through the design of a logo + tagline • Produce a poster-sized product design brief using Adobe Photoshop • Film and edit

Museum Exhibitions

“Project work is supplemented with visits to relevant exhibitions in the city, including the Metropolitan Museum of Art and the Cooper Hewitt Design Museum.”

Page 10: Design Studio · • Create a brand for your product through the design of a logo + tagline • Produce a poster-sized product design brief using Adobe Photoshop • Film and edit

Visiting Designers

“Design Studio students are exposed to a weekly lecture series given by high-profile New York City designers and recent Parsons graduates.”

Ellen Lupton Chip Kidd Lucy Jones

Page 11: Design Studio · • Create a brand for your product through the design of a logo + tagline • Produce a poster-sized product design brief using Adobe Photoshop • Film and edit

Are you ready?

Let’s Get Started!