design thinking action lab: ideate

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Design Thinking Action Lab Service with a Smile: Ideate Shamik Chowdhury All icons courtesy www.iconfinder.com

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Stanford Online: Design Thinking Action Lab Stage 3: Generate Novel Solutions - Ideate Submission by Shamik Chowdhury

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Page 1: Design Thinking Action Lab: Ideate

Design Thinking Action Lab

Service with a Smile:

Ideate

Shamik Chowdhury All icons courtesy www.iconfinder.com

Page 2: Design Thinking Action Lab: Ideate

Problem Statement

The career coordinator at a hotel

school needs to explore ways to equip

her students with adequate knowledge, understanding, skills, and

wisdom, because she wants them to step into the hotel industry with greater confidence and self esteem.

Page 3: Design Thinking Action Lab: Ideate

Design Thinking Challenge #1

Generate novel ideas to address the problem statement.

Practical

Disruptive

Blue Sky

Page 4: Design Thinking Action Lab: Ideate

Design Thinking Challenge #2

Select three ideas according to the defined criteria.

Most D ruptive

Page 5: Design Thinking Action Lab: Ideate

Idea Generation

“First they ignore us, then they laugh at us, then they fight us, then we win.”

- Mahatma Gandhi

Page 6: Design Thinking Action Lab: Ideate

Idea Count:

80+

Practical & Logical

Simple & Obvious

Sans Frontières (blue sky)

Innovative & Disruptive

Page 7: Design Thinking Action Lab: Ideate

Practical or

Logical

Implement a personality-based coaching model Provide opportunities to continue education Create a forum to help students interact with alumni Implement an assessment strategy that rewards dynamism, inherent intelligence, and inquisitiveness Revamp the curriculum and classroom teaching methods to let students “think” as much as they “do” Involve techies and entrepreneurs, and encourage them to invest in student development

Create learning that caters to multiple intelligences Make learning interactive and experiential Foster inquiry-based learning (question everything) Encourage multi-disciplinary exposure to arts, humanities, science, etc. (integrated learning) Deliver Nano and Mobile-based learning nuggets Provide opportunities to continue education Introduce Externships and Master Class

Help students

“learn” better

Encourage growth

and participation

Page 8: Design Thinking Action Lab: Ideate

Practical or

Logical

Help students improve interview handling skills, stress/time management and other “soft” skills Employ a professional for behavioural counselling Conduct leadership development programs Share stories that extol “passion for work” Use Facebook, Twitter, Prezi, YouTube, Google Hangouts, etc. to share knowledge and experiences Customize learning to address learning deficiencies, learning styles and disabilities

Conduct ‘class-to-work’ transition counselling Collaborate with hotels to create better orientation and on-boarding programs Provide emigration and placement assistance Provide post-employment guidance Implement a cohort-based mentoring program Provide work-life balance counselling Set up work experience sharing blogs /video logs

Prepare students

for the job market

Ensure a smooth

“learn” to “earn”

shift

Page 9: Design Thinking Action Lab: Ideate

Simple or

Obvious

“Design” a better

experience

Change the way

people “think”

• Employ teachers as intellectual and emotional guides • Do better assessment of teaching resources and staff (apprenticeship) • Leverage emerging technology - make learning collaborative • Employ rigorous entry-level testing (IQ and EQ) • Introduce business coaching, case studies and role-based scenarios • Reduce the burden of classroom-based learning • Introduce track-based education - slower students spend more time, brighter students can fast track • Redesign the curriculum to stress on non-academic modes of personality development and effective decision-making • Inculcate “Design Thinking” among staff and teachers

• Organize meditation and spiritual wellbeing sessions • Conduct better entry behaviour assessment to define SWOT • Conduct transition counselling to help channelize thoughts and beliefs • Ensure industrial training is goal-oriented, rewarding, and effective • Involve parents and community partners in 360 degree mentoring • Expand the scope of counselling to include senior high school students (counselling, targeting, mentoring) • Increase awareness about hotel management education • Introduce sports in the curriculum to foster team work and leadership • Ask the DTAL community for help with innovative solutions

Page 10: Design Thinking Action Lab: Ideate

Innovative or

Disruptive

Leverage technology

to inspire change

• Gamify learning (points, badges, levels, time-pressure, challenges, rewards, risks) • Create virtual reality environments / virtual worlds • Use cultural immersion/ interaction platforms (cross-culturalism) • Introduce game-based learning (e.g. hotel tycoon) • Develop a low-risk virtual scenario-based assessment engine • Set up cameras for live action recording and analysis of interviews, group discussions, debates, and so on • Create an online collaboration & communication portal to help students exchange ideas and experiences with peers and alumni

Employ innovative

and/or disruptive

training methods

• Organize a “Tomorrow’s Hotelier” competition • Offer custom-built MOOCs that enhance knowledge and awareness • Host a ‘hospitality” reality show to make learning fun and experiential • Create linkages between operational disciplines (cross-functional learning) • Challenge students and teachers to innovate, and reward them for it! • Introduce movie-based learning, and let students write their own scripts • Create a game / an app / a tool / an innovation platform for collaborative learning • Let students cross-training in other service sector industries (retail, logistics, etc.) • Produce Mockumetaries (in line with series like The Hotel, Restaurant Makeover, etc.) • Use TV serials and shows about hospitality to teach about customer service and cross-cultural awareness • Launch a college TV channel / Food show, and let students be the stars

Page 11: Design Thinking Action Lab: Ideate

Blue skies

(no barriers)

• Host a nation-wide TV show or competition for would-be hoteliers • Give every one a second chance to succeed • Organize visits to the best hotels across the world to interact with thought leaders • Give students and teachers access to the best research and innovations in the industry

Government and community participation

Enhanced exposure and well-rounded development

Fantastical thoughts and ideas

• Encourage the government to improve tourism infrastructure across the country • Build more hotels across the country • Educate prospective employers, and bring about attitude change • Get the government and private sector to improve the work conditions in hotels • Create deeper community bonds by letting students participate in social, cultural and development activities

• Create a time machine so students can travel to the future and understand how they have changed with experience and exposure • Create an alter ego (clone) for each student who will work in hotels and report back experiences and observations about what works and what doesn’t • Be a fly on the wall and observe customers and employee behaviour • Let students interview and “select” employers during campus placement • Let each student be the CEO of a hotel for a week • Use hypnotherapy / subliminal reinforcement to develop the sub-conscious • Implant chips that trigger positive thoughts and mature behaviour • Provide funds and support to students to start their own businesses

Page 12: Design Thinking Action Lab: Ideate

Idea Selection

“Life is a matter of choices, and every choice you make makes you.”

- John C. Maxwell

Page 13: Design Thinking Action Lab: Ideate
Page 14: Design Thinking Action Lab: Ideate

Thank You

Design Thinking Action Lab

Shamik Chowdhury All icons courtesy www.iconfinder.com