1. 1. BROAD DESIGN THINKING AND APPROCH policiti for NCP Pune DESIGN THINKING & CREATIVE EXPLORATION
2. 2. NCP CLOCK CLEANUP Flatter NCP Clock Lets clean up the clock rst. Needs a flat makeover. Think how it will look as an app icon on iOS/Android. Circle vs Oval, clean the T Circle hook to match the clock body? Thinner than body line width, cleaner T Borderless/Thinner Single colour, no borders Thin width Simplify the foot Looks very serif Lets get rid of the protruding parts Design Inspirations NCP CLOCK CLEANUP
3. 3. THE MODERN CLOCK The Mahindra story began in 1945 with two men on a mission. When J.C. and K.C. Mahindra met Barney Roos, the inventor of the rugged general purpose vehicle, and had a flash of inspiration: Wouldnt this iconic vehicle, invincible and unconquered in World War II, be ideal for Indias terrain and its kutcha rural roads? The answer was the Willys jeep, the first utility vehicle produced in India.
4. 4. ORIGINAL LOGO REVISED LOGO CLOCK TRANSITION
5. 5. COLOUR PALETTE
6. 6. BRAND BOOK 05 #NCPFOR HEALTHCARE #NCPFOR EDuCATION APPLICATIONSCOMPARISONS NCP FLAG BADGES APP ICON APPLICATIONS
7. 7. BRAND BOOK TyPOGRAPHy AND LOGO 07 The Mahindra story began in 1945 with two men on a mission. When J.C. and K.C. Mahindra met Barney Roos, the inventor of the rugged general purpose vehicle, and had a flash of inspiration: Wouldnt this iconic vehicle, invincible and unconquered in World War II, be ideal for Indias terrain and its kutcha rural roads? The answer was the Willys jeep, the first utility vehicle produced in India. Early pioneers of globalisation, the brothers collaborated with a wide range of international companies. Before long, Mahindras reach extended to steel, tractors, telecom and more. As we accelerate in the 21st century, we will continue to pursue innovative ideas that enable people to Rise. Weve come a long way, but our journey in becoming a top global brand has just begun. www.ncp.org.in 1 2 1. Name of the party: Figuring out the font 2. website: Arial Regular TYPOGRAPHY
8. 8. BRAND BOOK TyPOGRAPHy IN APPLICATIONS APPLICATION #wewantncp #progressivepune facbook.com/ncppune LETS VOTE FOR THE GIRL CHILD EDUCATION www.ncp.org.in #wewantncp #progressivepune facbook.com/ncppune LETS VOTE FOR THE GIRL CHILD EDUCATION www.ncp.org.in 1 2 3 1. Headline: Arial Regular & Bold 2. Hashtags: Arial Regular 3. Logo (refer to page 3) #wewantncp #progressivepune facbook.com/ncppune LETS VOTE FOR AFFORDABLE HEALTHCARE www.ncp.org.in 09 APPLICATIONSTYPOGRAPHY
9. 9. BRAND BOOK PHOTOGRAPHyPHOTOGRAPHY STYLE
10. 10. BRAND BOOK PATTERNS HEALTH CARE EDUCATION The Mahindra story began in 1945 with two men on a mission. When J.C. and K.C. Mahindra met Barney Roos, the inventor of the rugged general purpose vehicle, and had a flash of inspiration: Wouldnt this iconic vehicle, invincible and unconquered in World War II, be ideal for Indias terrain and its kutcha rural roads? The answer was the Willys jeep, the first utility vehicle produced in India. Early pioneers of globalisation, the brothers collaborated with a wide range of international companies. Before long, Mahindras reach extended to steel, tractors, telecom and more. As we accelerate in the 21st century, we will continue to pursue innovative ideas that enable people to Rise. Weve come a long way, but our journey in becoming a top global brand has just begun. ONWARDS & UPWARDS we are NCPROGRESSIVE. we are NCPune. Weve spearheaded social reform in Maharashtra, nurtured women leaders, and remain open to new ideas and new thinking, such as climate change and global trade. Visit NCPune.com for more. ONWARDS & UPWARDS we are NCPERSONABLE. we are NCPune. we exist to empower new leaders and citizens, to represent their causes and solve their problems. we are approachable, engaging and always ready to listen. Visit NCPune.com for more. GRAPHIC DEVICE
11. 11. ONWARDS & UPWARDS we are NCPROGRESSIVE. we are NCPune. Weve spearheaded social reform in Maharashtra, nurtured women leaders, and remain open to new ideas and new thinking, such as climate change and global trade. Visit NCPune.com for more.
12. 12. ONWARDS & UPWARDS SAY HELLO TO A NEW TOMORROW. SAY HELLO TO NCPUNE. NCPROGRESSIVE | NCPROACTIVE | NCPERSONABLE visit NCPune.com for more.
13. 13. NCPROACTIVE LETS VOTE FOR PROTECTING THE ENVIRONMENT ONWARDS & UPWARDS NCPROGRESSIVE LETS VOTE FOR AFFRODABLE HEALTHCARE ONWARDS & UPWARDS NCPROGRESSIVE LETS VOTE FOR EDUCATION FOR ALL ONWARDS & UPWARDS
14. 14. & UPWARDS NCPROGRESSIVE WERE CITIZEN-CENTRIC AND FOR US, THE FUTURE OF PUNE COMES FIRST WE ARE NCPUNE ONWARDS & UPWARDS NCPROACTIVE WE SEE OURSELVES FIRST AND FOREMOST AS PROBLEMS SOLVERS, PROVIDING SOLUTIONS ON A DAY-TO-DAY BASIS WE ARE NCPUNE NCPERSONABLE WERE HUMBLE AND ALWAYS READY FOR A CHAT WHERE WE LISTEN FIRST AND TALK LATER WE ARE NCPUNE ONWARDS & UPWARDS
15. 15. BRAND BOOK PATTERNS HEALTH CARE EDUCATION The Mahindra story began in 1945 with two men on a mission. When J.C. and K.C. Mahindra met Barney Roos, the inventor of the rugged general purpose vehicle, and had a flash of inspiration: Wouldnt this iconic vehicle, invincible and unconquered in World War II, be ideal for Indias terrain and its kutcha rural roads? The answer was the Willys jeep, the first utility vehicle produced in India. Early pioneers of globalisation, the brothers collaborated with a wide range of international companies. Before long, Mahindras reach extended to steel, tractors, telecom and more. As we accelerate in the 21st century, we will continue to pursue innovative ideas that enable people to Rise. Weve come a long way, but our journey in becoming a top global brand has just begun. PATTERNS
16. 16. policiti for NCP Pune