design thinking dr. lam tecm 3200. what is experience? define it. not related specifically to...
DESCRIPTION
The Process From Stanford’s D-SchoolTRANSCRIPT
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Design Thinking Dr. Lam
TECM 3200
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What is experience?
• Define it. Not related specifically to anything but in general.
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The Process
From Stanford’s D-School
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Design Thinking Process Defined
• EMPATHIZE: Work to fully understand the experience of the user for whom you are designing. Do this through observation, interaction, and immersing yourself in their experiences.
• DEFINE: Process and synthesize the findings from your empathy work in order to form a user point of view that you will address with your design.
• IDEATE: Explore a wide variety of possible solutions through generating a large quantity of diverse possible solutions, allowing you to step beyond the obvious and explore a range of ideas.
• PROTOTYPE: Transform your ideas into a physical form so that you can experience and interact with them and, in the process, learn and develop more empathy.
• TEST: Try out high-resolution products and use observations and feedback to refine prototypes, learn more about the user, and refine your original point of view.
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We going to redesign the gift giving experience
• We are NOT redesigning the most recent gift you gave
• We are redesigning the experience itself• This means that the product you design could be
an object, environmental solution, or a website/app. It does NOT have to be an app.
• It will be FAST paced. Stick with it. • And remember. We’re redesigning the
experience.
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Interview
• 8 total minutes• 4 minutes for each partner
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Dig Deeper
• 8 minutes total• 4 minutes for each partner
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Capture Findings
• 3 minutes
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Define the problem statement
• 3 minutes
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Sketch at least 5 radical solutions
• 4 minutes
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Share your solutions and capture feedback
• 8 minutes• 4 minutes for each partner
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Reflect and generate a new solution
• 3 minutes
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Build your solution
• 10 minutes
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Share your solution and get feedback
• 8 minutes• 4 minutes each