design thinking for 21st century business
DESCRIPTION
Images from a presentation Nils gave at the Sydney Opera house on design thinking for the University Of Technology Business School.TRANSCRIPT
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Design thinking for 21st Century Business
video stills from a video presentation
by Nils Vesknilsvesk.com
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business used to be only in 2D
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but every business is multi dimensional
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even when looking at profit & loss and balance sheets
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and cash flow
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it makes sense to see your business in 3D
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design thinking is not new to
designers but it is to business
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to start ‘design thinking’ on your businessstart by defining your business
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what do you really do?
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what do your clients need?
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create a map of your business touch points
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then put in some research
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ask good questions, watch, learn & really listen
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what’s happened in the past?
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what’s your prediction for the future?
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what can you discover?
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now it’s time for some big ideas - go for quantity
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what ideas do these words help you generate?
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could you apply to a touch point?
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continue to think from a new space & direction
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break all the rules and then some
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an idea starts to come to life when you prototype it
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no need to be precious - it’s a crash test
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what will make it almost real without breaking the bank?
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make it appeal to all kinds of learners
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now it’s easier to select the best idea to develop
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what are the pros and cons?
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how and where could it be used?
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what do other people think of it?
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now it’s time to make it happen
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start with a plan
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what will it cost & who will do the work?
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remember to sell it to market
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what a ride
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remember where you came from
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what worked & what didn’t?
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what will you differently?
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design thinking helps you get the most out of your business
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I hope you enjoyed the show!The video is even better, but not even as good as
seeing me talk in person.
www.nilsvesk.com