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Presented by: BHAVESH BHANSALI 1313

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Page 1: Design thinking for Entrepreneurs and small businesses

Presented by:

BHAVESH BHANSALI

1313

Page 2: Design thinking for Entrepreneurs and small businesses

What is

ANALYTICAL CREATIVITY PROBLEM SOLVING

Page 3: Design thinking for Entrepreneurs and small businesses

Phases of Design Thinking

UNDERSTAND

DEFINE

IDEATE

PROTOTYPE

TEST

Page 4: Design thinking for Entrepreneurs and small businesses

Role of Research in Design Thinking

Don’t Assume: Ask!

Page 5: Design thinking for Entrepreneurs and small businesses

Roles Of Research

THE EQUALIZER

THE ARCHEOLOGIST

THE INTERPRETER

THE DEVIL’S ADVOCATE

Page 6: Design thinking for Entrepreneurs and small businesses

Designing a Business StrategyGet Down to Business

Firstly,

Page 7: Design thinking for Entrepreneurs and small businesses

Designing tools

Circles of influences

Yourself and your own network

Context map

The world outside your business

and its influences

Page 8: Design thinking for Entrepreneurs and small businesses
Page 9: Design thinking for Entrepreneurs and small businesses
Page 10: Design thinking for Entrepreneurs and small businesses

Designing Live Customer Experiences

Your Bricks-and-Mortar Location

Create an empathy map

Mapping the Customer Experience

Page 11: Design thinking for Entrepreneurs and small businesses

Create an empathy map

Page 12: Design thinking for Entrepreneurs and small businesses

Mapping the Customer Experience

Page 13: Design thinking for Entrepreneurs and small businesses

Designing Marketing

Page 14: Design thinking for Entrepreneurs and small businesses

Designing a Marketing plan

The Business Case

Strategic Overview

Marketing Objectives

Communications Objectives

Target Audiences

Marketing Strategies

Tactical Plan

Measurement

Page 15: Design thinking for Entrepreneurs and small businesses

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