Design Thinking

~ Inez Cahyani ~

The hot coffee cup saga

Putting on the Design Thinking cap…

The way we usually approach it…

1) Observe the caffeine addicts

2) Eh…? AHA!!!

3) Tinker tinkering…

plastic handle

1) Research on how heat spreads

2) Calculate distance travelled based on volume

3) Propose…Thicker cup?Cup with vacuum / or air bubbles?

The Design Thinking DNA…

Observation

Immersion

Self-documentation

1. Empathize

Functional

Events

Say/do

Think

Feel

Empathy Map

Functional

Functional

Cognitive

Emotional

User Journey Map

The Design Thinking DNA…2. Ideate

Point of View (POV)User + need + insight

characteristic underlying causecognitive Brainstorming

POV ConceptsIdeas

Brainstorming DO(s):

One conversation at a time

Stay focused Defer judgment Encourage wild ideas

Build on other’s ideas

Go for quantity

The Design Thinking DNA…2. Ideate Synthesize

functional emotional

3. Prototype

Design Thinking for me

Empathy lens

Feasibility

DesirabilityViability

Ethos (values)

Pathos (emotion)

Logos (logic)

1. Empathize 2. Ideate 3. Prototype

Design Thinking in Banking

DESIGNBOOM x DEUTSCHE BANK Future Banking Competition

2000 participants 80 countries

2014 winner: LIFEWIRE by Marita Mitrovic – the Netherlands

IDEO Banking Projects: ATM Interface for Wells Fargo

IDEO Banking Projects: PI Payment Platform and POS Device for Commonwealth Bank of Australia

• Virtual crash course from Stanford Universityhttp://dschool.stanford.edu/dgift/

• IDEO – the renowned practitionerhttp://www.ideo.com/sg/

• Deutsche Bank Future Banking competition shortlisthttp://www.designboom.com/competition/deutsche-bank-future-banking/

If you prefer hard copy…• Tim Brown, Change by Design: How Design Thinking

Transforms Organizations and Inspires Innovation, HarperCollins, 2009

• Schatt Dan, Virtual Banking: A Guide to Innovation and Partnering, Wiley Finance, 2014

Your Quick Guide to Design Thinking