design thinking - university of science - cs407
TRANSCRIPT
University of Science - CS 407
Design ThinkingDesign ThinkingApril, 2009
WhyWhy
Design ThinkingDesign Thinking New strategyNew strategy New marketNew market New brandNew brand New way to connect with customerNew way to connect with customer New partnershipNew partnership
WhatWhat
HowHow
- Unique way, not unique idea- Don’t have to be the first - Understanding the “world”- Relation with other parts- Look & Hear & Try & Learn
Building to Think
Story telling- Construct a story around your idea
What can CS/IT play in the discussed innovation process?
Is there any lesson to be learned for (APCS) company?
Thank you for your listening!