design unity

8/3/2019 Design Unity

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design unity


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In sanskrit the bindu is considered the point at which creation begins and the point at which the unity becomes the many. The symbol

relates directly to Idioms unifed design principle, where a core, central idea becomes highly potent by serving the most numbers.

unifeddesignprinciple


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Post Industrial Revolution, we trained ourselves to separate the

skills needed or business rom inherent design skills and insights.

Creating generation ater generation that created taller and narrower silos.

What we do at Idiom, is simple. We methodically (and with great glee)

remove all the barriers that stand between individual design skills and

the ideas that govern business. Creating an open, ertile ground where

all disciplines o business and design can come together to create

unifed scenarios or the uture. Scenarios where business and designplot together to adapt to the changing milieus we operate in.

When every design discipline and every business discipline come

together, it unlocks latent potential, creates new business opportunities

and transorms businesses and brands.

For the uture and or the better.

in translation,the unifed designprinciple is designthat makesbusiness sense.


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!

ideas

What began as an attempt to uniy design and

business soon had public policy, urban development,

micro fnance and everything under the sun being

debated, prototyped and implemented.

Idiom began as a reactive response to a changing

India. Along the way, we went rom reactive to

proactive. From looking at solutions, to charting

uture scenarios. And in this we were aided by our

ounding objective, to bring together practitioners

o practically every design and business discipline.

Walk in today and youll fnd bureaucrats, architects,

students, product designers, bankers, graphic

designers, clients, teachers and not a single silo.

We unifed. And tomorrow, this is exactly what

we want it to be.

It wasnt meant to be an institution.

5 years ago, we got the best rom across design

and business disciplines together. To explore the

possibilities o uniying design and business in an

India that was transorming on a daily basis. In the

next 5, a lot happened. Idiom became Indias largest

holistic design house. It became an incubator or

business ideas. It became an incubator or design

ideas. And more oten than not, ideas rom the design

incubator started sneaking into the business incubator.

Idiom became a centre or multi-disciplinary interaction.

With business and design students rom across the

world collaborating on projects real, imaginary and

sometimes, illuminating.

a orumor minds

to cometogetherand create


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a buzzing, colourul little machine that

takes ideas and transorms them.Like we said beore, Idiom is a multi-disciplinary collaboration. Where practitioners rom across

design and business disciplines can look at a problem or an idea rom dierent perspectives and

generate solutions that are uniied and make business sense.

While the overall approach is holistic, we are also able to bring specialised skills into the process

where required. Though not easy to draw boundaries around, read on or some o our practices.


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Interaction

Understanding the brie and

context, absorbing the ambitions

o our partner.

Immerse

Think. Use all sense.Learn rom lie. Listen.

Sit

Sit the inormation, apply flters

and arrive at a ocused direction.

Look, we are doing this together.

We have processes, yes. And we have the people

rom across disciplines. But what really has worked

or us is a collaborative environment. In which, the

client plays a huge role.

Aspirations and ambitions are where most ideas

take root. And it is best that the growth that ollows,

is observed, guided and appreciated together.

Lets do it together.

Idea defnition

Clearly defne one big idea.

Idea developmentDevelop the details so that it

starts coming alive.

Idea detailing

Design and detail every element.

Realise

Freeze on materials, budgets and

sampling.

Prototype

Creating a live working model othe idea or a test run.

Review

To put it out there in the open or

reactions and reviews.

INSIGHTS IDEAS IMPLEMENTATION

Process

KEY INSIGHTS

KEY INSIGHTS IDEAS IMPLEMENTATION

IDEA STARTERS

IDEAMAP:THOUGHTDESIGN

EMOTIONAL +

PHYSICAL

EXPERIENCE

BRAND

SCOPING

EXPERIENCE

SCOPING

(AIDAS)

BRAND

VISUAL

LANGUAGE

PRINT

DIGITAL

FILM

LAUNCH

EXPERIENCE

ZONING

MATERIALS

LIGHTING

CIRCULATION

FURNITURE

IDEAS

DESIGNDETAIL

DESIGNDETAIL

DESIGNDETAIL

IDEA

CULTURE

PRACTICES

DESIGN

DETAIL

VARIATIONS

OPTIONS

POSSIBILITIES

ADVICE

VISUAL

MAPS

INSIGHTS

MENTAL

MAPS CONTEXT INDUSTRY CONSUMER

A

B

C

CREATE PRESERVE DESTROY

PAST PRESENT FUTURE

3

2

1

IDEAS IDEA

VISUALVISION

STORYTELLING

SCENARIOS

VISUALEXPRESSION

ARTICULATION

BELIEF

PROTOYPE

VALIDATE

LEARN

UNLEARN


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Unifed design principle

An idea becomes potent when it

serves the most numbers. Design

is merely a tool to take the idea

rom mind to market with skill,

speed and imagination.

Business and brands

We develop the brand strategy anddesign the brand identity system

or just about any consumer

interace business or corporation,

product, retail outlet, restaurant,

hotel, real estate venture, township

and services across diverse sectors.

Space experience design

The designing and detailing

o spaces is done to create

an experience or the people.

Educational, healthcare along

with projects promoting societal

change eature high on the list.Retail acades, outlet interiors,

malls, large complexes, showrooms,

exhibitions are given as much due

as designing customised display

systems, signage systems, urniture

and kiosks.

THOUGHT BUSINESS EXPERIENCE

Method

VISION

VALUES

CULTURE

CORE

TOUCHPOINTS

BRANDPROMIS

E

EXPERIENCEM

AP


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The place you walked out o last night, has changed.

Drop in and we will prove the clich that the only

constant we have at Idiom, is change. Idiom is a

mobile environment which has new people, new

technologies, new ideas and new projects every day.

ideacae

designlab

proto

shop

edge

Spirit


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third i

village

Idiom, is a learning space. With large open spaces

that we believe lead to open minds. Where individualskills thrive and learn rom a whole lot o other alien

skills. The advantage Idiom oers is that you can see

an idea take orm as dierent skills contribute

to make it happen across the spectrum.

Here are a ew o the spaces within.

think

tank

Spirit


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What we doBRAND DESIGN

we design

corporate identities

Core defnitionPositioning

Identity elements

Symbol

Typeace

Visual language

Business communication

we design

business jumpstarts

Idea to prototype

Mind to market

Learn and replicate

we design

organisation culture

Vision and mission

Culture and value defnition

Company brand architecture

Sone ki chidiyaSYMBOLS

Empower theyoung

Revisiting Restoring

Constant Change

Maverickness

Young people

Revisiting past

glorys, looking

ahead positively

Positive attitude

Confidence

Indian outlook

Opportunities

for ideas

Look at India

holistically

Rewrite Rules

Retali Values

Willing to makemistakes / experiment

RITUALS

Value/Value Lifestyle/

Lifestyle

INDIA 1 / INDIA 2

CORE

we design

brands

Across categories

Brand strategy

Positioning

Brand identity

Elements

Usage guidelines

we design

packaging

Brand labels

Graphics

Formats

we designbranding or events

Milestones

Celebrations

Events

Initiatives


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we design

education spaces

Concept

Elevation

Interiors

Master plan

Schools and higher education

What we doEXPERIENCE DESIGN

we designhospitality spaces

Highway restaurants

Take away

Dine-in

Specialized

we design

health and wellness spaces

Hospitals

Spa

Health retail

we design

exhibition spaceswe have also

designed products


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Once, India was the Soney ki Chidiya.

A land and people held in awe. For her

prosperity. For her intellect. For her

culture. Today the world looks towards

India again. And it is in our hands to

make the Soney ki Chidiya soar again.

India was once known as the Soney ki Chidiya,the bird o gold!

India can once again be the Soney ki Chidiya. Where

everyone is prospering. By creating spaces, brands,

experiences that recognise everyones needs and that

celebrate earning, living and grooming.

Local ethos, global quality or the

19th Commonwealth Games 2010

and the city o Delhi

In 2006 Idiom was chosen over various international

and national frms to design the identity o the mostprestigious event hosted by the country in the decade.

The fnal identity was derived over a year o research

and exploration on various orms that have been

synonomous with India. Be it art, architecture, ashion...

way o living. The logo visually is the creation o the Indian

idiom o global standards o the city o Delhi and India.

Future GroupCommonwealthGames 2010

BUSINESS DESIGN IDENTITY + LOOK DESIGN


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Design is the masala that results rom the right

proportions o the right ingredients, poundedtogether and added in to lie or the right lavour

A product that revolutionized the traditional wet grinder,

Elgi Ultra wet grinder has ound its way into more

South Indian kitchens than any other electronic gadget.

A concept which proves that design can simpliy lie.

Not a B school but a We school. Not just businesseducation but Welingkar education

The We School campus is a place that comprises

several individual spaces; which come together

to allow one to explore, experiment and experience;

it is about experiential learning.

ELGI We SchoolPRODUCT DESIGN IDENTITY + LOOK DESIGN


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Design defnes the DNA o an engineering giant

The intergration o design and space created a

one-o-a-kind experience or TVS admirers, one o

the top ten manuacturers o two-wheelers in the

world. For TVS, this was a paradigm shit rom the

traditional to the modern.

Design creates an eective movement

Working relentlessly to garner support and donations

to acilitate heart surgeries or the needy and

under-privileged, NHF along with Idiom, created a

symbiosis o innovative thinking and design to bring

orth social change.

Needy HeartFoundation TVS Expo

SOCIAL DESIGN EXIBITION DESIGN


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6, to represent the 100+Idiom, as we said beore, was ounded as a multi-disciplinary design house. One roo that had every design

and business discipline we could put together. And, it continues to be.

So we have olks rom advertising, marketing, manuacturing, graphic design, interior design, architecture,

product design, exhibition design, interior design, web design, textile design, prototypers, retail space design,

print and production specialists and guys who you call when the coee machines act temperamental.


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ecnereffiDruODiverse talent. Project diversity.

Strong foundation in design. Cumulative experience

of over 60 years. We have quietly transformed

several businesses, given wings to entrepreneur

dreams and solved complex corporate challenges.

We like to make a difference at the business end

and we are outcome oriented.

OurCoreTeam

Sonia

Javed

Pavan Sridhar Raji Kiran

Sonal Elizabeth Manuneel

Girish Raj Jacob

Our Guiding Process

INSIGHTS

Business insight

Consumer insight

Strategic direction

IDEAS

Conceptualise

Visual map

Idea startersMind maps

IMPLEMENTATION

Design development

ApplicationExecution

Production

Prototyping


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insights

www.idiom.co.in

ideas

[email protected]

implementation

+91 80 40844700

design unity

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