SHARING DESIGN KNOWLEDGE

Program at Stockholm Furniture Fair and Northern Light Fair6 – 10 February 2008

DESIGNBOOSTDesignboost is a knowledge company that helps companies and organisations

to learn more about design in general and sustainable design in particular and

how to use it as a competitive weapon and turn it into a business advantage.

Designboost can be seen as a process to create greater competitiveness.

Designboost will arrange so people can meet, discuss and challenge the meaning

of design, through “boost chats”, “boost talks”, “boost shows” and other media.

Designboost has developed a to method define sustainable design in a more

profound and holistic manner. The method is called the “Sustainable Wheel”.

During 2008 the “Sustainable Wheel” will be presented as a sustainable

design label.

Designboost is as well using the “Sustainable Wheel” as a tool to conceptualize

sustainable design and turn it into a competitive edge.

Designboost is furthermore a knowledge tank with a broad network of creative

thinkers from all over the world where thoughts on sustainable design and

durable development can be debated, exchanged, tried and developed.

Designboost is a fusion of the two words design and boost.

Design can help us create a better world. Inspiration, injection or more power

– that is the meaning of boost.

Designboost is created by award winning communication strategist Peer Eriksson,

founder of the communication agency Peer Communication and international

acclaimed design and future strategist David Carlson, founder of David Design and

David Report. With City of Malmö and Region Skåne as partners.

SHARING DESIGN KNOWLEDGE

DESIGNBOOST Fridhemstorget, 217 53 Malmö. Peer Eriksson, peer@designboost.se +46(0)705 336631David Carlson, david@designboost.se +46(0)707 982897www.designboost.se info@designboost.se

PROGRAM 6–10 FEBRUARY

BOOST TALKS (formerly known as lectures/discussions/interviews)

On 7-8 February specially invited participants will be given the opportunity to take part in Boost chats (formerly known as workshops) at the top floor of Talk Hotel. The theme of the workshops is how companies and organisations can conceptualize on the notion of “sustainable design” to gain business advantage and consequently benefit the society.

Among the participants at the Boost chats: Mark Isitt/freelance journalist, Dan Gordan/Sköna Hem, Daniel Golling/Forum AID, Johan Lindau/Blå Station, Eva-Maria Elstner/Audi, Mirkku Kullberg/Artek, Christel Vaenerberg/Iittala, Kersti Sandin/Materia, Peter Jiseborn/Swedese, Erik Lundh/Källemo, Magnus Wästberg/Wästberg, Satyendra Pakhale/Designer, Damian Wiliamson/designer, Matti Klenell/designer, Alexander Lervik/designer, Gabriella Gustafson/designer, Mattias Ståhlbom/designer, Johannes Carlström/designer and Magdalena Nilsson/designer. On top of this students from Beckmans College of Design and Konstfack University College of Arts Crafts and Design will participate.

BOOST CHATS (formerly known as workshops)

All activities will take place at the scene in Giulio Cappellini’s lounge in the entrance hall if nothing else is stated. The Designboost activities will be performed from the mobile “Design sofa”. David Carlson and/or Peer Eriksson represents Designboost in the conversations where Designboost is stated.

WEDNESDAY 6/210.00 Designboost: A conversation between designer Jean Marie Massaud and Designboost about humanism and “sustainable design”.

11.00 Designboost: Ewa Kumlin, managing director of Svensk Form talks with designer Stephen Burks on the theme “Saving the planet in style”.

12.00 Designboost: Ewa Kumlin, managing director of Svensk Form and Caroline Heiroth, Swedish Style in Tokyo talk with Teruo Kurosaki and Benjamin Budde among other representatives from the Tokyo design community.

13.00 Designboost: A conversation between designer Ilse Crawfoord and Designboost.

14.00 – 15.00 PRICE AWARDS

The Nordic Design Prize 2008. Almedahls award 2008 Design award ”Design Nu”, Hesselboms Universum

THURSDAY 7/210.00 Designboost: A conversation between Anders Englund, design director at Offecct and designers Eero Koivisto and Satyendra Pakhale about “sustainable design”.

11.00 Designboost: Presentation by Mr Giulio Cappellini, Guest of Honour 2008. Place: Conference room K2

12.00 Designboost: A conversation between Yvonne Karlsson and Maria Midby Arén from Alcro and Designboost on the theme “paint vs colour”.

13.00 Home Furniture Supplier of the Year/The Swedish Furniture Retailers Association.

14.00 Designboost: Presentation by Mirkku Kullberg, managing director of Artek on the theme “sustainable design”.

15.00 Designboost: A conversation between Christel Vaenerberg, design and brand director at Iittala and Designboost on how to conceptualize “sustainable design”.

16.00 Judith Gura, Professor of Design History, New York School of Interior Design, and author of “Sourcebook of Scandinavian Furniture: Designs for the 21st Century”

16.00-18.00 Designboost: Book releases by Arena publishing house. Drinks. Interviews by Designboost. Place: Konst-ig, stand AG:01.

FRIDAY 8/210.00 TMF/Swedish Furniture Industry

10.30 TMF/Swedish Furniture Industry

11.00 Price award Forum for real estate boxes

11.00 Designboost: A conversation between Johannes Carlström and Magdalena Nilsson from Save our souls and Designboost about the ideas behind the Designbar. Place: Designbar in hall C.

12.00 TMF/Swedish Furniture Industry

12.30 TMF/Swedish Furniture Industry

13.00 Stefan Nilsson, Interior trends for 2008/2009

13.00 Designboost: Designer Alexander Lervik talks about his work with the lighting exhibition “Enlightenment”. Place: The lighting exhibition “Enlightenment”.

14.00 Birgitta Tryberg from Feng Shui Goodliving

14.30 TMF/Swedish Furniture Industry

15.00 Stefan Nilsson, Interior trends for 2008/2009

15.00 Designboost: A conversation between Gabriella Gustafson and Mattias Ståhlbom from TAF about their design of the Greenhouse. Place: Greenhouse

16.00 Price award: +1 Best in Show/Forum AID

SATURDAY 9/210.00 Designboost: To be announced

11.00 Stefan Nilsson, Interior trends for 2008/2009

12.00 Designboost: Material expert Anders Breitholtz from Råvara talks about interesting materials in general and sustainable materials in particular.

13.00 Designboost: A conversation between Irene Bernald, markering director at Audi Sweden and Designboost about a holistic view of “sustainable design”. 14.00 Stefan Nilsson, Interior trends for 2008/2009 15.00 Johan Sjöberg, Svenssons i Lammhult

SUNDAY 10/2Seminar programme arranged for the general public by interior magazine Hus & Hem.

For more information and the complete seminarprogramme, please go to www.stockholmfurniturefair.com, www.designboost.se or see it at the main entrance area at the fair.

THE SUSTAINABLE WHEELEnvironmental issues are quite often the main ingredient in the

“sustainable design” debate. Designboost suggests a more

profound and holistic view. We have developed a tool called the

Sustainable Wheel.

The Sustainable Wheel consists of seven parts:

– Environmental influence– Innovation– Emotional connection– Aesthetics– Quality– Authenticity– Compatibility

The parts may be seen as “spokes of a wheel of sustainability”.

It means that this imaginary wheel is not stronger than its

weakest spoke. A product can be defined as truly sustainable

first when it consider all parts of the Sustainable Wheel.

In the end, a product is nothing worth not favouring a human

context. We always have to extend sustainability beyond

materials. We have to remember to always look through the lens

of humanity when we are trying to define a sustainable product.

During 2008 the Sustainable Wheel will also be presented as a

sustainable design label.

The seven themes:

1. Environmental influence“to have an aspiration to affect the environment as little as possible”

Environment is a concept that has been reported massively

during the past few years. Is it “environmentally friendly” to

drive an ethanol car when we know the problems of the ethanol

production? Or are we often just loading problems onto other,

less obvious and exposed areas? Perhaps in the end the

amount we pay ends up on the same bill?

The same thing goes for buying organic food that has been

transported from the other side of the globe.

It’s important to see the whole picture, not just the romantic

notion of being eco. Stella McCartney would say about being

a vegetarian at the same time as she wears leather shoes;

“ I think doing anything is better than nothing”.

An important part of the environmental ethos is that products

and services must be produced with a minimum of energy

consumption and also consume as little energy as possible

during their lifetime. In total, environmental influence is about a

responsible use of resources, a sustainable product is always

beneficial to both society and environment.

2. Innovation“to develop unique attributes on several levels”

If we are aiming for a decent sustainable future, we must

invest in scientific research and innovation. Only through

constant evolution can we create more sustainable design and,

consequently, a more durable society. Focus should be on

creating new functions that improve our lives. If we can increase

the level of innovation in each developed product, we will

increase the pace at which we’re going towards the sustainable

future.

Innovation is about seeing things in different ways, thinking out

of the box, thinking for renewal and change, removing blinders,

boldly processing new and old information.

To the extent that everything is already invented it’s the ability to

see that before us in new ways that is a strength of innovators.

Products are, in the end, the result of human actions and

therefore an extension of humans. That’s why we mustn’t forget

the importance of social innovation...

3. Emotional connection“to be part of the user”

Emotional connectivity is a parameter which often falls short

in a mechanical and technical friendly culture. It’s rather strange

when designs must be sensorial engaging for commercial

success.

A clear identity can create an emotional connection for a

product. Both from a social and psychological point of view,

identity is the core, the material physical objects “really don’t

exist”.

What meaning have: recycling, durable materials,

environmentally friendly production and use, if the consumers

don’t discover, understand and care for the product, i.e., they

are disregarded while still functioning? What makes us want

to keep certain objects while we throw away others without

thinking? Is there an important parameter that ties us to an

object? Could it be that we have greater affection for a product

which we have saved up to and longed for compared to a wear

and tear product we have no relation to at all? It’s important

to create a lifelong love and not just a brief fling with product

design...

A more holistic view of sustainable design

THE SUSTAINABLE WHEEL4. Aesthetics“to age with grace”

Aesthetics is personal. It has it’s given definition but at the same

time it is subjective and a personal question about what is good

or bad.

A product can create a craving for different reasons, where

aesthetics is one of the most common. Aesthetics is important

when it comes to most forms of design, such as furniture,

architecture, fashion, products and typography. Aesthetics is

however dependant on culture, seeing that in some cultures is

it everything and in others, it is much less important. In Sweden

cars are built to survive a crash, big, safe and functional (SAAB

and Volvo were for a long time world leading in safety for

personal cars). In Italy they build cars that are not meant to

crash. Small, elegant and hot tempered. See the difference in

vision and expression. One is not better than the other since

there are other parameters involved, but it is without doubt a

fundamental difference in thought and innovation.

It is our belief that timelessness is a strong and important

aesthetic value. The Seven and Ant chairs by Arne Jacobsen

are great examples of timeless, iconic products. Classics that

survives year after year, are inherited by the generations to

come and excellent examples of truly durable products.

5. Quality“to own multi-quality capacities”

With quality we mean durability and function as well as

consumer value. Quality is at the same time an environmental

responsibility to consider for the long term. The Gucci family

slogan refers quite well to the topic: “Quality is remembered

long after the price is forgotten”.

One can buy a sofa for a 300 EUR and throw it out after three

years, or one for 3000 EUR and keep it for thirty years. Which

is more cost-effective in the long run, both for you and society?

It all comes down to quality, timeless design and a sustainable

economic as well as ecological way of thinking. On the other

hand it is not unreasonable to challenge the need to make

sofas that last for thirty years when the buyer may get tired of

it after five. Is it a waste of resource to deliver too high quality?

It’s unfortunately a relevant question in our mass-consumption

world.

The Swedish architect Thomas Sandell links quality in a great

way with his Designboost one-liner quote “quality is always

sustainable”.

6. Authenticity“to be able to tell a credible story”

Authenticity is both a necessary and desirable attribute.

Authenticity is, among other things, origin, quality and identity.

Authenticity is to perfectly perform a service or to produce a

perfect product. Or to produce a product/service that is not

perfect, but with which the individual executing it has done his

very best, despite, or thanks to, lack of resource/knowledge.

Authenticity is both subjective and objective. This means

both the history as well as the ability to tell it is of uttermost

importance; storytelling, soul and/or cultural inheritance are

tactic models to use.

We believe a product won’t be “durable” unless it tells a

credible story. We live in a materialistic society which often lacks

spirituality. People like storytelling, it’s a part of human history.

As soon as something has a story, it becomes important. It gets

a soul. And if it’s important it will be durable!

7. Compatibility“to be part of a bigger coherence”

Compatibility in it’s fundamental role is to get people to interact.

Without communication nothing works and both the future

and innovation becomes sterile utopias. Humans are social

creatures that want and need to belong to a social group in

order to function. In this process compatibility is the key, all

communicators (groups/individuals) must be compatible to

understand each other and hence reach their goal.

This human compatibility is analogue with many different

techniques (MP3, IR, video, CD, DVD, Blu-ray, TV, HDTV etc...)

that producers try to convince the market to adopt.

All producers want a monopoly, but a regard for compatibility

would grant a sustainable development outcome. All involved

will gain off of it if the product/service becomes standard.

The companies will find new and better means of competition,

it’s the core of evolution. Bluetooth is a good example of

collaboration that supports and generates more, that is

sustainable development/design.

Just as when we talk about emotional connectivity, compatibility

is also about creating far-sightedness and long lasting

desirability. And last but not least, supporting human to human

relationships.

The Sustainable wheel”™ is a trademark of Designboost AB©. All rights reserved.

Quality

Neo by Claesson Koivisto Rune for Iittala

Iittala’s new range of pots, Neo, has been designed by one of the foremost design and architectural offices in Scandinavia, Claesson Koivisto Rune. As a result, the new Neo is exceptionally distinguished, ergonomic and lasting Iittala quality. Neo introduces new superior design details to food preparation. The series if pots is available in three essential sizes, all made a bit larger than usual, to better serve today’s consumer needs. The pots have a five-layer induction base, and their distinctive, ergonomic handles make sure cooking is effective and enjoyable. Neo’s unique matt-brushed stainless steel forms are true partners for life, and Neo as a series evolves the Iittala collection with fundamentally pure, mindmade design.

Alcro product: Artwall Betong in colour “Högtryck”

Compatibility

Apple by Jonathan Ive

Compatibility in it’s fundamental role is to get people to interact. To support human to human relationships. Compatibility has for a long time been one of the corner stones of the Apple brand. Compatibility between both men and machine. The brand has a lot of brand fans, it’s emotionally sustainable and creates a strong desirability. The products itself are user-friendly and developed to answer to new demands in creative contemporary life. As well, both software and hardware are designed to continuously communicate with each other. Just like friends.

Alcro product: Accent in colour “Smoking”

Innovation

Jens Martin Skibsted for Biomega.

Biomega was the first company to turn the bicycle into a lush piece of industrial design by focusing on design driven branding and urban mobility. Biomega redefined the values within the industry. Having used the best industrial designers and unmasked industry values such as ‘minimum weight & maximum gears’ as meaning fragile and complex, Biomega created a virgin segment in a century old business with repercussion far beyond its niche. When Biomega spearheaded super-plastic forming, shaft transmissions, night glow frames & dynamic high stress load bonding within the bike industry, it brought itself at the forefront of the innovation economy. Also Biomega was one of the few pioneers of New Luxury and remains a market leader.

Alcro product: Accent in colour “Korall”

Emotions

Noir Illuminati by Peter Ingwersen

The Noir fashion line was founded two years ago with a mission to create meaningfulness in the luxury segment. The founder Peter Ingwersen not only purchases goods that support sustainable business in developing nations, but he’s also developing a collection of organic cottons in Uganda. Peter got a deep knowledge on sustainability and ethical clothing but he doesn’t want the collection to shout out the message; “I don’t want to be lumped as that ethical clothes label. Our garments look like normal, stylish clothes, made from luxurious fabrics and, unless you new about us, you’d never guess the organic provenance.” Noir Illuminati it’s definitely a dream for the eco-fashionista.

Alcro product: Puder Pärlemor in colour “Puder”

ALCROA visualization of the Sustainable Wheel

Emotions

Noir Illuminati by Peter Ingwersen

The Noir fashion line was founded two years ago with a mission to create meaningfulness in the luxury segment. The founder Peter Ingwersen not only purchases goods that support sustainable business in developing nations, but he’s also developing a collection of organic cottons in Uganda. Peter got a deep knowledge on sustainability and ethical clothing but he doesn’t want the collection to shout out the message; “I don’t want to be lumped as that ethical clothes label. Our garments look like normal, stylish clothes, made from luxurious fabrics and, unless you new about us, you’d never guess the organic provenance.” Noir Illuminati it’s definitely a dream for the eco-fashionista.

Alcro product: Puder Pärlemor in colour “Puder”

Environment

Eco ware by Tom Dixon.

The Eco Ware line is the result of experiment-ing with biodegradeable plastics made from compressed natural materials such as byproducts of coconut, rice and bamboo processing. Tom Dixon created this line of biodegradeable plates, bowls and cups dubbed Eco Ware. This elegant line of sustainable tableware is 80% bamboo bound with a water-soluble polymer. Eco Ware is fine enough for formal occasions, tough enough for the outdoors, and robust enough for every-day use. The best part is that after a long functional life (5 years give or take), the Eco Ware objects can be recycled into plant pots or simply composted back to the earth.

Alcro product: Stil (Swan eco-labelled) in colour” Aloe”

Aesthetics

Ultrasilencer by Pia Wallén for Electrolux.

Electrolux invited Pia Wallén to produce her own interpretation of the Ultrasilencer vacuum cleaner. The result is startling in its simplicity. She found inspiration in the extraordinary quietness of the cleaner. It reminded her of the most beautiful sound she knows – the sound of falling snow. An Ultrasilencer that is as easy on the eyes as it is the ears. Totally white, the design is boldly unconventional and as fresh as a layer of Scandinavian snow. But in Pia Wallén’s work, there is always a touch of humour. Flashes of bright orange on some of the machine’s functions echo the colour of guide poles that are used to mark pathways through the wintery Swedish landscape.

Alcro product: Servalac aqua blank in colour “Piri-piri”

Authenticity

BRIO Toys

Swedish toy maker BRIO has been known for generations. Almost all of us (at least in Sweden and many European countries) grew up with the solid wooden railways, the shiny sausage dog Dachsie or the brightly coloured stacking clown.Toys come and go, materials change – but all in all what’s needed is the fuel of a child’s creative imagination – The power of play remains. BRIO sees play as a natural way for a child to learn and develop. But that’s not new. BRIO has been doing pedagogic toys for decades. At the moment BRIO is in the middle of a process to reposition the brand. They are going contemporary but are strongly holding on to the heritage at the same time – their authentic identity. And looks like it works; the target group defines them as a traditional, trusted and safe quality brand with pedagogic play values.

Alcro product: Stil in colour “Saffran”

IittalaIn today’s fast-moving consumer society, there is a need for products that are made to

last throughout a person’s life. Iittala has always believed everyone has every right to

expect design to last a lifetime. Unfortunately a radical thought in today’s high-speed

consumer society, where most of the things we buy are made to be replaced.

It is a philosophy of “lasting everyday design against throwawayism” that drives the Iittala

brand forward. Design insight and craftsmanship knowledge can shape a positive future

for everyone, in all areas of design. By offering design that remains relevant no matter

how times change, every individual is free to live their life without adding to the world’s

mountains of useless things.

The core of this philosophy is based on the early thinking of Kaj Franck, who believed

that objects should always be appropriate, durable, and functional. This is also why

Iittala believes that one of the most important functions of design is to ensure that items

designed for everyday use should be universally usable and respond meaningfully to

universal human needs.

All Iittala products are also designed to be easily combined with each other, so that

people do not feel the need to throw anything away simply because it does not ‘fit’.

Rather than add to the mountains of waste, Iittala wants to improve people’s quality of

life – and ensure that every product in the Iittala range embodies the principle of ‘lasting

everyday design’.

A movement against throwawayism.

ArtekArtek’s visionary design found its expression in breakthrough technology to create pieces

as timeless as the Picassos that used to hang above them in the shops of Helsinki. The

dints, the scratches and the patina tell their never-ending story. And no matter where

they’ve been or the place they’ll end up next, one thing is certain: they’re never out of

time nor out of place. As Alvar Aalto once said, “Nothing old is ever reborn, but neither

does it totally disappear. And that which has once been, will always reappear in a

new form.”

Sustainable 2nd Cycle items are part of Artek’s environmental strategy.

By creating the 2nd Cycle Artek wants to raise the discussion of conscious

consuming, praise the authentic design and honour the importance of originality.

Solidly made and impervious to fashion, these iconic pieces of furniture have gained

value and beauty through their everyday use.

A coded RFID tag embedded in each 2nd Cycle item records the furniture’s

history, stories, as well as information about its origins.

The tag can be read by mobile phone, revealing an internet link to

the particular item’s history, allowing also new owners to upload their

own stories..

2nd Cycle

AUDIVorsprung durch technik

Current knowledge on the topic of CO2

CO2 stands for carbon dioxide. This colorless and odorless gas is a natural component

of air. Most of the CO2 in the air is produced by humans and the cellular respiration

of other living things. A further proportion is produced by the complete combustion

of carbon-containing raw materials. The reduction of CO2 emissions is one topic in

the current debate on climate protection. The reason for this is that CO2 absorbs part

of the heat radiated by the sun, which causes the greenhouse effect and in turn the

warming of the earth’s atmosphere.

CO2 emissions in vehicles

The CO2 emissions from vehicles are governed directly by the fuel consumption.

Compared with petrol, diesel is slightly more disadvantageous in terms of CO2

emissions. The lower consumption, however, balances this out again. Basically

speaking, three factors influence the level of CO2 emissions, these being a driver’s

individual style of driving, vehicle technologies and transport systems.

Holistic concept at Audi

TRUTH IN ENGINEERING is a commitment. At present, no other automotive

manufacturer implements a holistic concept as consistently as Audi. As the pioneer of

numerous technologies, Audi represents a clear stance on the topic of CO2. Factual

argumentation and responsible eco-conscious behavior help promote a sustainable

form of mobility.

ARENA

SHARING DESIGN KNOWLEDGE

07Timeless publishing

The publication of the publishing house Arena consists of general

specialist literature with a focus on art, design, travel and graphic

handbooks. Several titles have been awarded with “Svensk bokkonst”,

a certification that Arena is living up to their objectives concerning

quality and timeless design. Further info about the Arena books at

www.arenabok.se or contact at info@arenabok.se.

På spaning efter Lamino

The furniture designer Yngwe Ekström from Småland is one of the greatest profiles in Swedish design history. His chair Lamino, designed in the fifties, has been chosen furniture of the century – an extremely popular and timeless best seller. “På spaning efter Lamino” is the story of a designer and his creative power during a dynamic period in the history of Swedish furniture design. It’s also a personal story about a creative man’s vision of a better world. About creation of furniture in the heart of Småland and entrepreneurship during the fifties and sixties.

Bruno Mathsson

With a great confidence and an outstanding credence in personal capability Bruno Mathsson made a fantastic career, all the way from his fathers woodworks to international success.Its a portrait of Bruno Mathsson by three writers – as a person and as a furniture designer. Karin Winter, who has been working at The Swedish Museum of Architecture, is searching for his sources of inspiration. Nina Stritzler-Levine, exhibition manager at the design institute Bard Graduate Center in New York, writes about the amazing reception of Bruno Mathsson in the US.

Arkitektens hem

The general interest in interior decoration and architecture is reflected in the home supplements of the daily press and in all the TV-shows about design. But how does it look in the homes of the professionals? What kind of thoughts do they have around their own resident? In the book “Arkitektens hem” we will get an unique opportunity to see 28 different homes of architects. Some have ecological thinking as their guiding star. Others give priority to the location. Or the aesthetics. And so on. Everyone, despite how you live, can be inspired by photographers and wise words from a couple of the foremost ambassadors of the occupational group.

During the Stockholm Furniture Fair the books of Arena are available at the bookstore Konst-ig (stand AG:01).

Vespan, Myran, Chanel No 5– historien bakom 30 designklassiker

The look of objects made by man is not a coincidence. They are all designed. Some design will soon be forgotten while some will live on and continue to fascinate new generations. In the book “Vespan, Myran, Chanel No 5” we will be able to learn more about a couple of the most interesting designed objects and its creators. The selection includes everything from simple everyday objects like the scissors, telephone and crockery to extreme designer furniture like Hill House Chair (the rumour says that it originally was made for the gloves instead of the bottom of the designer). A lot of the objects will be recognized at first sight, like the Ant chair and Superellipse. And the Vespa of course, which wasn’t a mish-mash of aeroplane parts.

Personakt Sven Lundh

Furniture entrepreneur Sven Lundh has for a long time offered a platform where now established designers has been able to create incredible things. One good example is Concrete - the concrete chair by Jonas Bohlin, one of the major classics in Sweden. In the book “Personakt Sven Lundh” we will meet an open-minded producer that would like to brake the boundaries between art, craft and design. In texts by Gunnar Lindqvist, Sune Nordgren and Rebecka Tarschys the multifaceted work and intensive engagement of Sven Lundh is illuminated.

DEIGNBOOST 07 – Sharing design knowledge

Designboost 07 is the first in a series of annual year-books. It’s a creative resume of the premier Designboost main event that took place in Malmö, Sweden in October 2007. The book is an inspirational journey into the world of “sustainable design”, the main theme for the event. You will be presented in writing and pictures to the different three legs of the event; the Boost Chats, Boost Talks and the Boost Show. You will be able to read the visions of “sustainable design” in sharp “one-liners” from all of the international participants. On top of this a DVD attached to the book which encapsulates the creative, humanistic and relaxed feeling of Designboost 07.