designed for - rab.com · experience in dallas covering the dallas mavericks, the nba and nfl. mike...

Designed by: Chelsey Dickinson

Account Director

CBS Radio Dallas

214-525-7260

[email protected]

Designed for: Jason Standley

Chelsey Dickinson • Account Executive • CBS Radio Dallas • 214-525-7260 • [email protected]

Legal Notice: CBS Radio and its stations do not discriminate in advertising contracts on the basis of race or ethnicity, and will not accept any advertising which is intended to

discriminate on the basis of race or ethnicity. Advertiser represents and warrants that it is not purchasing time from CBS Radio or its stations that is intended to discriminate on

the basis of race or ethnicity. All advertising shall be governed by the terms and conditions of CBS Radio’s standard terms and conditions for advertising, and all digital advertising

shall be governed by the IAB Standard Terms and Conditions Version 3.0.

P.M. Standley Motorcars 2016 Annual Campaign


P.M. Standley Motorcars’ objective was to reach an engaged, active audience with a unique message not just through radio but with events

and digital media too. My personal objective was to help build his brand in the community and in turn grow his business year over year.

In my many discussions with the owner, he wanted to be the go to luxury used car dealership in the Dallas-Fort Worth area. I feel as though

I accomplished his goal with the many sponsorships and high profile endorsements we created for P.M. Standley Motorcars. We were able

to take a one location used car dealer into a prominent, luxury used car dealership!

The outcome of this campaign was a true success story. We took a small used car dealer to a now known figure in the Dallas-Fort Worth

community. Radio was a launch pad for him to grow his business and see double sales figures in some months from year over year! When

you’re watching TV or going to a Dallas Stars hockey game you’re likely to see Jason Standley waving to you on TV! You will definitely hear

him on 105.3 The Fan and you might even catch him looking at you from the back of a suburban!

P.M. Standley Motorcars 2016 Success Story








On-Air

On-Site

P.M. Standley becomes a fixture on-air

through deep integration that, includes:

Endorsements with Mike Fisher

High frequency sponsorships

Recorded Commercials

P.M. Standley’s on-site activation:

Monthly live broadcasts with Saturday Show

Sponsor of the Fan Vehicle Fleet – Fan

sponsored vehicles out daily at live broadcasts,

events and appearances

Online

On-Device

P.M. Standley connects with consumers

24/7/365 in the palm of their hand:

P.M. Standley social media campaign with

Mike Fisher targeting consumers in search of

a used car

P.M. Standley’s local presence extends

throughout trusted CBS Local websites:

Streaming Commercials

Homepage Takeover

Banner Impressions

Social Media – Twitter & Facebook posts

How it will come together LOCALLY…







* This is a fixed cost and can be preempted by play-by-play, press conferences and interviews

17x name and claim tags on 105.3 The Fan per day 6a-11p M-F

85x name and claim tags per week – One name and claim

mention per hour around the 45 minute break of each hour

Annual commitment is required for all entitlements (30 day out)

Sponsor Of The :45 Mark On 105.3 The Fan! Every Hour The :45 Minute Mark

Is Brought To You By P.M. Standley Motorcars! P.M. Standley Motorcars will be weaved is everyday programming on 105.3 The Fan

as the sponsor of the :45 minute mark.

Fixed Cost per month Total Investment: $8,000

Promotional Support Includes:







Join Former Major League pitcher Mike Bacsik and the G-Bag Nation each day at

10:45am for must hear appointment listening. This daily segment highlights the

top stories in MLB, trade rumors, injury updates, and insight only a professional

athlete can provide.

1x name mention during each Baseball Nuggets Segment (5x per week M-F)

Year long commitment is required for sponsorship

Baseball Nuggets Brought To You By P.M. Standley Motorcars!

P.M. Standley Motorcars Segment Sponsor

of Baseball Nuggets On 105.3 The Fan!


* This is a fixed cost and can be preempted by play-by-play, press conferences and interviews








Fridays 10:20am during the G-Bag Nation

*Sponsorship extended into playoffs if Cowboys go into playoffs

Name mention during Friday Press Conference with Jason Garrett (1x per week on Friday)

Season long commitment is required for sponsorship

Jason Garrett Friday Press Conference P.M. Standley Motorcars Sponsor of

Jason Garrett Friday Press Conference!

Why should you sponsor the Friday Jason Garrett Press Conference?

Because it is appointment listening. We are asking FAN Fans to listen at a

specific time each week, and P.M. Standley Motorcars will own that appointment.

*Show will run approximately 11 minutes

P.M. Standley will receive:

*No charge for this sponsorship







P.M. Standley Endorsements with Mike Fisher Mike Fisher is an award-winning newspaper journalist, the author of two regional best-selling books (with forewords

written by Jerry Jones and Troy Aikman), a popular public speaker and a radio-and-TV personality with 20 years of

experience in Dallas covering the Dallas Mavericks, the NBA and NFL. Mike is currently the Cowboys Insider and the

host of the Fish Report on 105.3 the Fan four times a day where he updates Fans on current Dallas Cowboys news.

P.M. Standley will receive:

5x :60 endorsements per week M-F 6a-7p with Cowboys Insider,

Mike Fisher

*Mike will record 5 different commercials each week

Year long commitment with Mike Fisher

Monthly Investment: $5,200 (4wks)

Talent Fees Included $6,500 (5wks)







Commercials Mon Tue Wed Thu Fri Sa/Su__

6a-7p :60 Endorsement Commercial ---------------- 5x-----------------

5a-8p :30 Brand Commercial ----------------13x----------------

6a-6a :30 Brand Commercial ----------------------10X--------------------

12m-6a :30 Brand Commercial ----------------------10X---------------------

8a-7p :30 Streaming ------------------50X--------------

Sponsorships Mon Tue Wed Thu Fri Sa/Su__

*10a-11a Baseball Nuggets 1X 1X 1X 1X 1X

*6a-11p On The :45s Sponsor 17X 17X 17X 17X 17X

Recommended Commercial Schedule on 105.3 The Fan

Total Commercials to Run During Flight Weeks:

5x :60 Mike Fisher Endorsement Commercials

33x :30 commercial messages weekly

50x :30 streaming commercials weekly To Run the Following Weeks: December 28th, 2015 – December 25th, 2016

Total for four week month: 352 commercials/

Five Week Month: 440 *Sponsorships are a fixed cost and are preemptable

for Play-by-Play and other Breaking News







Saturday Fan Jam Brought To You By P.M. Standley Motorcars Once a month Fan Jam will

broadcast live from P.M. Standley Motorcars!

As the sponsor of Fan Jam, every Saturday 10a-2p*,

Fan Jam is brought to you by P.M. Standley Motorcars & will broadcast live from P.M. Standley Motorcars

one Saturday a month!


8x mentions each Saturday on 105.3 The Fan during Saturday Fan Jam 10a-2p

32x name mentions per month – Two name mentions per hour

1x live Fan Jam broadcast per month at P.M. Standley Motorcars

10x :15 promo mentions leading up to live broadcast

Eblast to Fan subscribers

Live mentions while onsite

2x live :60 commercials each live broadcast with Jesse Holley

Fixed Cost per month

Total Investment: $2,000







105.3 The Fan Official Vehicle Sponsor 105.3 The Fan takes to the streets of Dallas - Fort Worth every week to host on-site promotions and

appearances. With an On-Air personality and professional promotion’s crew to facilitate, all appearances

are exciting, interactive and fun! As the official vehicle sponsor, P.M. Standley Motorcars will have

tremendous opportunities and extensive reach to get your brand in front of our loyal listeners and on the

streets of DFW! And the photo opportunities are endless!


Street Team Reach:

2 Fan Vehicles

Monthly Average 40 Appearances

Quarterly Average 120 Appearances

Annual Average 850 Appearances

Example of Street

Team Activities:

Live Broadcasts

Ticket Hits

Remotes with On-Air Talent

Appearances at Client Locations

Appearances at Festivals/Events

Appearances at Community Events

Vehicle Example







Timing of Program: March 1st, 2016 – December 25th, 2016

Dallas Stars Podcast Brought to you by P.M. Standley Shippy & Luds In The 5 Hole

Brought To You By P.M. Standley Motorcars

105.3 The Fan to provide:

Sponsor of Shippy & Luds In The 5 Hole on CBS DFW.com – podcast with

Jonathon Shipman & Craig Ludwig

Monthly homepage takeover on the Sports page on CBS DFW.com –

reaching 2.5+ million viewers per month!

Weekly homepage takeover on the Stars page on CBS DFW.com each

time a new podcast is uploaded

Monthly streaming takeover on the Fan’s streaming player on

105.3TheFan.com – with over 700,000+ streaming sessions per month

Total Monthly Investment: $1,600

Podcast Web Page Example







*On the :45s Sponsor (Jan – Dec) :

17x name & claims per day: 85x total per week

*Baseball Nuggets Segment Sponsor (Jan – Dec)

: 1x mention per day: 5x total per week

*Jason Garrett Show Sponsor (Sept – Dec)

: 1x mention per week

Commercial Schedule (Jan – Dec)

: 33x :30 commercials a week

___________________________________________

Signature

Third Quarter: July - $31,050

*Only doing 4wks with Fish

Aug - $38,400

Sept - $38,400

*Sponsorships are a flat fee per month regardless of actual delivery due to play-by-play, press conferences, etc

Timing of Program: December 28th, 2015 – December 25th, 2016

CBS requires a two week written notice for all cancelations

First Quarter: Jan - $26,450

Feb - $24,000

March - $26,400

Second Quarter: April - $26,400

May - $28,850


June - $30,900

Fourth Quarter: Oct - $41,050


Nov - $38,400

Dec - $38,400

P.M. Standley Motorcars Campaign Summary

105.3 The Fan to provide:

Mike Fisher :60 Endorsement Commercials (Jan 4th – Dec)

5x :60 endorsements a week

Streaming commercials to run on dfw.cbslocal.com (Jan – Dec)

50x streaming commercials a week

Sponsor of In The 5 Hole Dallas Stars Podcast (March – Dec)

Sponsor of Fan Vehicle Fleet (July – Dec)

Saturday Fan Jam Sponsor (July – Dec)

designed for - rab.com · experience in dallas covering the dallas mavericks, the nba and nfl. mike...

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