designed to ride: attracting transit by choice riders rebecca cales transportation solutions policy...
TRANSCRIPT
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Designed to Ride:Designed to Ride:Attracting “Transit by Choice” Attracting “Transit by Choice”
RidersRiders
Rebecca CalesTransportation Solutions
Policy & External Relations Managerwww.transolutions.org
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Transportation SolutionsTransportation Solutions
TMA covering “near TMA covering “near southeast Denver”southeast Denver”
Shopping destinations, Shopping destinations, small & large small & large employers, vibrant employers, vibrant urban neighborhoods, urban neighborhoods, private universityprivate university
Gridlocked roadwaysGridlocked roadways
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Cherry Creek AreaCherry Creek Area
Walkable area with high volumes of pedestrian traffic
60 bus stops with little or no information
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60 Bus Stops – To 60 Bus Stops – To Where?Where?
Inventory of 60 bus stops
Incorrect or inconsistent signage
Lack of amenities & information
Blend in with landscape
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Focus Groups Convened to Focus Groups Convened to Identify Major Barriers to Identify Major Barriers to
Transit UseTransit UseFocus groups (2) Residents, employees & visitors Pre-survey Stop identification Visual preference survey Group discussion
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Creativity & PracticalityCreativity & Practicality
Information, accessibility & visibility Stops are “invisible” Unique look/brand Easy to read/understand Frequency/knowledge of service “You are here” Comfort & convenience
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Baseline Data CollectionBaseline Data Collection
Resident online survey Phone survey Bus passenger counts
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Lots of Room for Lots of Room for ImprovementImprovement
I know which bus routes to take to work/school 28%
Taking the bus to work/school is a realistic option for me 20%
Bus stops in Cherry Creek provide information I need to ride the bus 49%
Bus stops in Cherry Creek are attractive 49%
I feel safe waiting at bus stops 70%
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I know where to get information about transit routes 66%
I am familiar with routes serving the Cherry Creek area 39%
I know how to ride the bus 81%
People like me ride the bus 41%
Traveling by bus for some of my trips is a realistic option for me 35%
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Single occupancy vehicles – 78% Bike – 1% Carpool – 2% Transit – 1% Walk – 13% Telework – 3% Other – 2%
Travel Modes – Commute Travel Modes – Commute TripsTrips
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Single occupancy vehicles – 61% Bike – 4% Carpool – 4% Transit – 3% Walk – 28%
Travel Modes – All TripsTravel Modes – All Trips
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more Omore OPTIONSPTIONS • more • more DDETAILSETAILS
more Smore STYLETYLE
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More DetailsMore Details
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Marketing & OutreachMarketing & Outreach
Local ads & public relations started in June in area monthly newspapers and ran through August
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Key chains, magnets, note cards, and “How to Ride” information was given out at community events, meetings and transportation fairs
Community EventsCommunity Events
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Try Transit!Try Transit!
Guided “Transit Tours” started in July with a trip to Ben & Jerry’s ice cream…
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…Continued in August with a free smoothie at Jamba Juice…
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…And ended in October with SPAMALOT
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Project ImpactsProject Impacts
Resident online survey Phone survey Bus passenger counts
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Shift of PerceptionShift of Perception
I know which bus routes to take to work/school 45% up from 28%
24
48
4
60
43
28
2
43
0
10
20
30
40
50
60
70
Agree SomewhatAgree
Neutral SomewhatDisagree
Disagree Pre Kiosks
Post Kiosks
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Bus stops in Cherry Creek provide the information I need to ride the bus 68% up from 49%
28
7
16
9
40
82
22
9
59
0
10
20
30
40
50
60
70
Agree SomewhatAgree
Neutral SomewhatDisagree
Disagree Pre Kiosks
Post Kiosks
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Bus stops in Cherry Creek are attractive 75% up from 49%
1910
23
12
37
94
1215
60
0
10
20
30
40
50
60
70
Agree SomewhatAgree
Neutral SomewhatDisagree
Disagree Pre Kiosks
Post Kiosks
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I feel safe waiting at bus stops 79% up from 60%
57
13 136 12
71
8 113 8
0
10
20
30
40
50
60
70
80
Agree SomewhatAgree
Neutral SomewhatDisagree
Disagree Pre Kiosks
Post Kiosks
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I know where to get bus schedule and route information 75% up from 66%
56
103 3
28
68
73 3
19
0
10
20
30
40
50
60
70
80
Agree SomewhatAgree
Neutral SomewhatDisagree
Disagree Pre Kiosks
Post Kiosks
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I know how to ride the bus 88% up from 81%
71
105 2
12
85
31 0
11
0102030405060708090
Agree SomewhatAgree
Neutral SomewhatDisagree
Disagree Pre Kiosks
Post Kiosks
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People like me ride the bus 53% up from 41%
36
5
10 11
3941
12
6 8
33
05
1015202530354045
Agree SomewhatAgree
Neutral SomewhatDisagree
Disagree Pre Kiosks
Post Kiosks
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Traveling by bus for some of my trips is a realistic option for me 47% up from 35%
26
95
8
53
35
12
5 6
42
0
10
20
30
40
50
60
Agree SomewhatAgree
Neutral SomewhatDisagree
Disagree Pre Kiosks
Post Kiosks
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Travel Modes – Commute Travel Modes – Commute TripsTrips
Alt mode usage increased 2% for commute trips
1 2 1
13
3 2
75
2 2 5 8 70
78
0
10
20
30
40
50
60
70
80
90
Pre Kiosks
Post Kiosks
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Travel Modes – All TripsTravel Modes – All Trips
Alt mode usage increased by a total of 6%
61
4 4 3
28
55
26 4
33
0
10
20
30
40
50
60
70
Pre Kiosks
Post Kiosks
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Celebrating DesignCelebrating Design
Recognized with a 2007 Mayor’s Design Award
Celebrates design throughout Denver neighborhoods
“Wild Card” winner
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Thank You!Thank You!
Rebecca CalesPolicy & External Relations Manager
Transportation [email protected]
303.377.7086