designed to spread, creative content strategies
DESCRIPTION
David Hauser, co-founder, Grasshopper GroupJonathan Kay, ambassador of Buzz, Grasshopper GroupSonja Jacob, creative consultant, Grasshopper GroupTRANSCRIPT
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Content is king.…but with all of the content that’s out there, how do you stand out?
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Tip #1 Know your audience.
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Tip #2 Tell a story.
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People remember stories and pass them on.
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Tip #3 Start a conversation.
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Create content that makes people continue the conversation.
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Launched:
9/15/10
View Count: 209,281
and growing
(as of 10/6/10)
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Why the Thank A Teacher campaign worked
We knew our audience and the kind of creative they would share.
We told the story of one specific group.
We started a conversation by asking people to thank their teachers, then gave
them the tools to do so.
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Sonja Jacob Twitter: @sonja
www.thecultivatedword.com
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Buzz
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Buzz