designer professions

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Designer Filipe Fernandes

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Page 1: Designer professions

Designer

Filipe Fernandes

Page 2: Designer professions

What is a Designer?

A designer is a business professional who develops solutions to commercial

needs that require the balancing of technical, commercial, human and

aesthetic requirements.

A designer can be said to be both technician and artist.

A designer plans things for manufacture or construction. The difference

between a designer and a craftsperson or artist is that designers usually

develop things that have requirements set by others and will ultimately be

produced by others.

Page 3: Designer professions

Design serves industry

• Design is a commercial activity. Professional design grew

out of a need for skilled individuals who could plan products

and environments that would appeal to customers. An

essential part of design is the preparation of plans and

instructions that will allow for the accurate production of

the design by others rather than the designer also

performing the production task.

Page 4: Designer professions

Rational creativity

• The requirements that a designer works to are both objective and

subjective. The objective requirements are easy to understand. They

are technical and business requirements that allow for measurement

and direct comparison. How much will it cost? What is the best

material? When can it be finished by?

• It’s the subjective, creative side of design that’s hardest to explain and

hardest for most people to understand. The aesthetic side of design

relates to fashion, human behaviour, emotion and cultural influences

such as the cultural meaning of symbols.

Page 5: Designer professions

Rational creativity

• Designers are immersed in the visual language of their culture and industry

specialisation.

• Designers bring human and cultural values to business problems, values that

sell products and services, create demand and inspire customer confidence

and loyalty.

• Design is a planning process. It produces the best solution based on the

stated business objectives and the information and resources available. It

uses a methodical procedure to ensure that solutions are well thought out

and all the known criteria for success are considered.

Page 6: Designer professions

Design ProfessionsA Career as a Designer

• Design Disciplines• Industrial Design• Interior Design• Interior Decoration• Graphic Design• Textile Design• Exhibition and Display Design• Fashion Design• TV, Film and Set Design• Design Management• Design Education• Jewellery Design• Furniture Design• Digital Media

Page 7: Designer professions

Finding Employment in Design

• Once you’ve graduated how do you go about finding

employment and what are design employers looking for?

Clearly with design covering so many different industries

it is not easy to give a single answer.

• However there are some aspects that remain common.

These are design procedure skills, materials and

resources knowledge, tool skills, communication skills,

personal presentation and confidence.

Page 8: Designer professions

What employers want

• Design employers want to see evidence that you have design

skills that relate to their business needs. Your folio, which consists

of the work you’ve collected during study and any commercial

jobs that you’ve already done, is important for demonstrating

this.

• In the computer age employers want staff who are familiar with

the standard software tools. In many fields of design the office

environments have fully computerised work flows making it

essential that new recruits are computer literate.

Page 9: Designer professions

Communication and presentation

• It’s very important that designers be able to explain clearly and

confidently why they’ve produced the designs they have.

Employers are looking for this ability to present work confidently.

Design courses emphasise this skill. If its not your strong suit be

sure that you practise at every opportunity.

• Design often requires a great deal of client or customer contact.

Employers are looking for designers who will make a good

impression. This is a mix of knowledge, personal presentation

and confidence.

Page 10: Designer professions

Self employment

• Many designers choose to be self employed or to run their own small

businesses. For some designers it is not a matter of choice, the large

numbers of graduates competing for jobs leave them with no

alternative. Design skills are well suited to private practice and small

business making this a prolific growth area in business start-ups.

• Designers often find satisfaction in self employment because it can

allow them greater freedom in expressing their creative skills and a

heightened sense of achievement when they are more responsible

for the outcome of projects.

Page 11: Designer professions

Is it for you?• Self employment is not for everyone. To be successful you will need to be a

competent designer, a good salesperson, an administrator, a bookkeeper

and have the self-motivation, energy and health to keep it up day after day.

• Some design disciplines are more suited to private practice than others.

Product development is usually an internal capability of manufacturing

businesses so industrial design (product design), which delivers services to

manufacturers, has less scope for consulting designers. On the other hand

interior design is much more rarely a permanent requirement of a business

and is commonly purchased from an external consultant or consulting

business.

Page 12: Designer professions

Is it for you?

• There are many books that outline the process of starting a small business and the personal skills and attributes that lead to success. You’ll find these in any good business section of a bookstore or library. There are some excellent guides available through government bookshops and departments as well

Page 13: Designer professions

Designer

Filipe Fernandes