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Acknowledgement

Apart from the researchers efforts, the success of any project depends largely on

the encouragement and guidelines of many others. We take this opportunity to

express our gratitude to the people who have been instrumental in the successful

completion of this project. First and foremost we would like to thank Ms. Bharti

Moitra, our faculty guide for guiding, motivating, encouraging and supporting us

all through the project. Her prompt reply to our queries and valuable suggestions

contributed tremendously to our project.

We arealso grateful to the 1st year students of MFM department, NIFT, Kolkata

who showed their serious attention to the survey.

Abhinow Kumar

Ambica Beri

Kirti Dhingra

Richa Sinha

Alino Abonmai


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Table of Contents

TOPIC

EXECUTIVE SUMMARY

INTRODUCTION

RESEARCH PURPOSE &OBJECTIVES

DESIGN IN INDIA

DESIGN INDUSTRY STATISTICS

DESIGN EDUCATION

SCOPE OF THE RESEARCHHISTORICAL BACKGROUND

SOURCES AND METHODS OF COLLECTING INFORMATION

FINDINGS AND OBSERVATIONS

CONCLUSION

BIBLIOGRAPHY


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ExecutiveSummary

Design activities in India are carried out by in-house designers Employed bybusinesses. Another component is the consultancies /studios offering

specialized design services i.e. the Design Industry. The report presented

here focuses on the design industry.

The design domains considered in this report are FashionDesign , ApparelDesign +Textile + Jewellery + Leather Design, Graphic Design (Digitial)

&Newmedia design, + Retail Design.

From the survey forms for many companies from the design industry.Inaddition to the survey we collected a lot of information through Primary

Data ( asking questions from individuals ) secondary data like ( books ,

magazines, internet etc)

Design industry is characterized by small to medium sized firms. Many ofthem are one to five people operations. Of these many are founded recently.

There are a few well organized design companies with higher employmentrate. These firms offer multiple specialties and serve moreor less as one-

stop-shop for design needs.

Majority of design activities is focused in 4 cities viz. Mumbai,Delhi,Bangalore and Pune. Design activities are urban in character.India is

one the few countries to have formulated and adopted aNational Design

Policy. It recently constituted an India Design Council to implement the

major provisions of National Design Policy.


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Design education has seen a spurt of growth in the last 5 years or so withmany private institutions getting initiated. Till before 5 years,the design

education landscape was characterized by Government supported institutions

only, which were few in numbers for a country aslarge as India.

Lately the Indian Design companies have been entering into collaborationwith foreign design companies. This number is minisculeat present, but the

trend is visible.

Many foreign design companies are setting up offices in India on their own.There are a few already here, mainly in the area of branding and

communication.


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Introduction

We live in interesting times defined by exponential change. We have

increasingly learned to adapt to this change, but are yet to fully learn to

accept it. This has lead to massive economic and social upheavals during

current times. In our quest for industrialization followed by knowledge

and service commoditization, we nearly forgot society. People who are

still impoverished, people with special needs, people with low incomes

are still unsaved, causing anxiety and extreme reactions. Design is a

perfect response to bind people together and to elevate human life

through harmonious synchronization of needs and solution. Design is

something that makes business and social sense at the same time. In the

present and forthcoming scheme of things design certainly has a very

important role to play by helping companies and societies to accept and

adapt to the changing climate and to capitalize on the change by turning

it into an opportunity. Design has evolved from being a vocation dealing

with form and function to a new approach of developing business

models. Design has also evolved over the past years from being a mere

function of styling or aesthetics (where form and function are the focus)

to design as a process (where design thinking is integrated into the

development process). Today it has become a strategic element and an


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innovation leading process. From modest beginning Indian Design

Industry is on a maturity curve now. At this juncture it needs a strategic

and long term direction to fortify the gains already made. Even though

the design industry in India is very small at present, its economic impact

is quite high as it helps major industry sectors by augmenting their

business value and competitiveness

Research & Purpose

The current size of Indian fashion industry stands at around US$ 58Million (2008), is largely unorganized & accounts for barely 0.3 per centof the international industrys net worth.

However, the industry is one of the fastest changing and most dynamicIndustries in the world today. With Indian consumer becoming moreFashion conscious, it is the gigantic Indian fashion consuming publicthat will continue to set the growth trends for its fashion industry.

The Industry is expected to more than double &reach US$ 150 millionby 2012.

The Industry is expected to create additional employment opportunitiesFor over 50,000 skilled professionals like fashion designer,merchandiser etc by 2012.

Major disciplines of the industry includefashion design, textile

design, leather design, accessory and jewellery design.

From our survey, out of the total number of designers working in theCountry , this discipline accounts for nearly 1%.


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According to our survey more than 3000 students are beingenrolledinto these courses.

One of the institutions has more than 100 centres across India as

Franchised centres. There are others also offering training franchises inthese disciplines.

Some of the challenges being faced by the Industry include dearthof literature on Indian fashion and textiles, industry is still mostlyunorganized, less number of designers developing signature styles.

Historical Background of Indian Designers

1) Manish Malhotra :- is one of India's most successful fashion designers.

Malhotra has designed for many leading actresses in Bollywood. He is known in

the Indian film industry for his different style and his ability to envision a 'look' for

the character. He is known for designing the costumes forUrmila Matondkarin the

film Rangeela. Stars including Kajol, Karisma Kapoor, Kareena Kapoor, RaniMukherji, Aishwarya Rai Bachchan,Priyanka Chopra, Katrina Kaif, Sonam

Kapoorand Preity Zinta have worn his designs. Although he usually designs for

women, he designed forShahrukh Khan inMohabbateinand Imran Khan inI Hate

Luv Storys. He was also asked to design clothes forMichael Jackson when he

visited India for a Bollywood show.

His designs have been seen in films such asRaja Hindustani,Dilwale DulhaniyaLe Jayenge,Kuch Kuch Hota Hai,DhadkanandKaho Naa... Pyaar Hai.

Manish has trained fellow designerSurily Goel, who made her debut at Lakme

Fashion Week 2006.
http://en.wikipedia.org/wiki/Urmila_Matondkarhttp://en.wikipedia.org/wiki/Rangeela_(film)http://en.wikipedia.org/wiki/Rangeela_(film)http://en.wikipedia.org/wiki/Kajolhttp://en.wikipedia.org/wiki/Karisma_Kapoorhttp://en.wikipedia.org/wiki/Kareena_Kapoorhttp://en.wikipedia.org/wiki/Rani_Mukherjihttp://en.wikipedia.org/wiki/Rani_Mukherjihttp://en.wikipedia.org/wiki/Aishwarya_Rai_Bachchanhttp://en.wikipedia.org/wiki/Priyanka_Choprahttp://en.wikipedia.org/wiki/Katrina_Kaifhttp://en.wikipedia.org/wiki/Sonam_Kapoorhttp://en.wikipedia.org/wiki/Sonam_Kapoorhttp://en.wikipedia.org/wiki/Preity_Zintahttp://en.wikipedia.org/wiki/Shahrukh_Khanhttp://en.wikipedia.org/wiki/Mohabbateinhttp://en.wikipedia.org/wiki/Mohabbateinhttp://en.wikipedia.org/wiki/Mohabbateinhttp://en.wikipedia.org/wiki/Imran_Khanhttp://en.wikipedia.org/wiki/I_Hate_Luv_Storyshttp://en.wikipedia.org/wiki/I_Hate_Luv_Storyshttp://en.wikipedia.org/wiki/I_Hate_Luv_Storyshttp://en.wikipedia.org/wiki/I_Hate_Luv_Storyshttp://en.wikipedia.org/wiki/Michael_Jacksonhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Bollywoodhttp://en.wikipedia.org/wiki/Raja_Hindustanihttp://en.wikipedia.org/wiki/Raja_Hindustanihttp://en.wikipedia.org/wiki/Raja_Hindustanihttp://en.wikipedia.org/wiki/Dilwale_Dulhaniya_Le_Jayengehttp://en.wikipedia.org/wiki/Dilwale_Dulhaniya_Le_Jayengehttp://en.wikipedia.org/wiki/Dilwale_Dulhaniya_Le_Jayengehttp://en.wikipedia.org/wiki/Dilwale_Dulhaniya_Le_Jayengehttp://en.wikipedia.org/wiki/Kuch_Kuch_Hota_Haihttp://en.wikipedia.org/wiki/Kuch_Kuch_Hota_Haihttp://en.wikipedia.org/wiki/Dhadkanhttp://en.wikipedia.org/wiki/Dhadkanhttp://en.wikipedia.org/wiki/Dhadkanhttp://en.wikipedia.org/wiki/Kaho_Naa..._Pyaar_Haihttp://en.wikipedia.org/wiki/Kaho_Naa..._Pyaar_Haihttp://en.wikipedia.org/wiki/Kaho_Naa..._Pyaar_Haihttp://en.wikipedia.org/wiki/Surily_Goelhttp://en.wikipedia.org/wiki/Surily_Goelhttp://en.wikipedia.org/wiki/Kaho_Naa..._Pyaar_Haihttp://en.wikipedia.org/wiki/Dhadkanhttp://en.wikipedia.org/wiki/Kuch_Kuch_Hota_Haihttp://en.wikipedia.org/wiki/Dilwale_Dulhaniya_Le_Jayengehttp://en.wikipedia.org/wiki/Dilwale_Dulhaniya_Le_Jayengehttp://en.wikipedia.org/wiki/Raja_Hindustanihttp://en.wikipedia.org/wiki/Bollywoodhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Michael_Jacksonhttp://en.wikipedia.org/wiki/I_Hate_Luv_Storyshttp://en.wikipedia.org/wiki/I_Hate_Luv_Storyshttp://en.wikipedia.org/wiki/Imran_Khanhttp://en.wikipedia.org/wiki/Mohabbateinhttp://en.wikipedia.org/wiki/Shahrukh_Khanhttp://en.wikipedia.org/wiki/Preity_Zintahttp://en.wikipedia.org/wiki/Sonam_Kapoorhttp://en.wikipedia.org/wiki/Sonam_Kapoorhttp://en.wikipedia.org/wiki/Katrina_Kaifhttp://en.wikipedia.org/wiki/Priyanka_Choprahttp://en.wikipedia.org/wiki/Aishwarya_Rai_Bachchanhttp://en.wikipedia.org/wiki/Rani_Mukherjihttp://en.wikipedia.org/wiki/Rani_Mukherjihttp://en.wikipedia.org/wiki/Kareena_Kapoorhttp://en.wikipedia.org/wiki/Karisma_Kapoorhttp://en.wikipedia.org/wiki/Kajolhttp://en.wikipedia.org/wiki/Rangeela_(film)http://en.wikipedia.org/wiki/Urmila_Matondkar


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In 2005, he began a talk show named The Manish Malhotra Show.

2 )Ritu Kumar :- is one of Indias foremost designers. She has developed a unique

style of her own, reflecting the ancient traditions of Indian craftsmanship in acontemporary vocabulary. With a background in an art history and museology,

which has enriched her horizons, Ritus understanding of ancient designs and the

innovative use of traditional crafts has created a new classicism.

Ritu, who began her work with four hand-block printers and two tables in a small

village near Calcutta forty years ago, was the first woman to introduce the

boutique culture in India under the brand name Ritu. Today she has outlets in

14 cities in India. Ritus boutiques feature a multifaceted showcase encompassing

the very best of Indian design, with specially produced range of high fashion

garments and accessories using silk, leather and cotton. Ritus range of western

and Indian apparel is all about traditions and individual talent, and women across

the continents can easily identify with her vision of design.

She also is credited as being one of the first Indian designers who was catalytic in

bringing a contemporary idiom to several ancient skills and has been a strong force

in marketing them to a dynamic modern India. Over the years, Ritu Kumars work

as a fashion designer has shown a progression, which has matured beyond textile

crafts. She has a unique ability to evolve with each collection into creative styling,

translating textures and embellishments into refreshingly new and unexpectedly

contemporary silhouettes, making her work particularly relevant from Indias

fashion point of worldview.

While Ritu Kumars forte lies in traditional Indian clothes that draw heavily on the

textile and embroidery heritage of India, she has also evolved another style for the


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young buyer, a collection that in her words has redefined traditional handwriting

to meet the changing needs of the new generation. The inspiration of these

garments is basic Indian motifs, prints and embroideries but with the usage of a

wide range of western silhouettes mingled with Indian styles.

In 2002 Ritu Kumar, joined by her son Amrish, launched a sub brand Ritu

Kumar, LABEL. LABEL uses the established forte of traditional Indian design and

converts it into a fashion oriented international product. This is aimed at the young

global Indian woman with a contemporary lifestyle. LABEL retails from most Ritu

Kumar stores as well as some stand alone stores.

Her book Costumes and Textiles of Royal India published by Christies in

October 1999 chronicles the history of textiles and art design in India.

Ritu has recently been awarded the 'Indira Gandhi Priyadarshini award' for her

achievements and contribution in the field of fashion. Mother Teresa, Birju

Maharaj, Pt. Hari Prasad were previous recipients of this prestigious award.

To add to her achievements the French government has bestowed the prestigious

award of "chevalier des arts et des lettres (knight of the order of arts and letters) on

veteran designer and revivalist Ritu Kumar. The award is recognition of her

contribution to Indian textile crafts, and traditional techniques. In the past, this

award has been conferred upon Shahrukh Khan, M Balamurali Krishna, Merryl

Streep, Daneille Steele, Leonardo Dicapio, and Anjalie Ela Menon amongst others.

Ritu Kumar, has also been awarded the Padma Shri Award 2013, the country's

fourth highest civilian award for her exceptional and distinguished service in the

field of fashion, textile and craftsmanship.


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3) Sabyasachi :- Summer of 1999, Sabyasachi Mukerjee graduated from

theNational Institute of Fashion TechnologyIndia with three major awards. Four

months later, Sabyasachi started his homonymous label which began with a

workforce of three persons. Over the years, he has built a clothing brand which has

a strong social perspective.

In 2001, Sabyasachi won the Femina British Councils most outstanding young

Designer of India award, which took him toLondonfor an internship

withGeorgina von Etzdorf, an eclectic designer based inSalisbury. Returning

home with edgier ideas, Sabyasachi started retailing at all major stores in India.

2002, Sabyasachi participated at theIndia Fashion Weekwhere his debut

collection earned him positive reviews from the national and international press.

On a cover byWomen's Wear Daily, he was reckoned as the future of Indian

fashion.[citation needed] Spring of 2003, Sabyasachi made his debut on the international

runway, with the grand winner award at theMercedes BenzNew Asia Fashion

week inSingapore, which paved his way to a workshop inParisbyJean Paul

GaultierandAzzedine Alaia. His collection "Kora" at theLakme Fashion

Week2003 won him laudatory reviews where he used unbleached and hand woven

fabrics withKanthaand other hand embroideries. He was declared the best

Designer of India at theMTVLycra style awards and won the Society Achievers

award for the best new Indian designer.

In 2004, Sabyasachi took a step ahead withKuala LumpurFashion Week and

TheMiami Fashion Week[10]with a bohemian take on Indian textiles and his

collection was called "The Frog Princess". His significant achievements included

his coveted showing in Browns earning him a retail place at the tiny London store
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voted byVogueas the best shopping destination in the world, thereby establishing

himself as one of the most promising young designers for years to come.

He earned the distinction of being the only Indian designer to be invited to

showcase at theMilan Fashion Week2004 facilitated by Indo-Italian Chamber Of

Commerce. Along with accolades, he was also voted by Asia Inc.

aSingaporebased Business magazine as one of the ten most influential Indians in

Asia, alongsideAishwariya Rai,Priyanka Gandhi,Sabeer Bhatiaetc.

In 2005, his spring-summer collection, "The Nair Sisters" was inspired byhand

block printing,embroideries,bagruprints and the extensive use of cotton and other

hand woven fabrics. The collection was sold at Browns &Selfridgesin London.

He was requested to showcase his collections at the prestigious Oxford

Universityannual black tie charity dinner fashion show.

2006, Sabyasachis debut Spring Summer collection07 atNew York Fashion

Weekearned him critical acclaim and his label started selling world-wide. The

essence of this collection was based onfolklore,glamour, simplicity, modern

architecture and intricate detailing. There was a marked influence of paintings

from the seventeenth and eighteenth century likeBrueghel[disambiguation needed],Claude

Monetand others. He used dark jeweled colors with muted shades accentuated

with subtle texturing and indigenous embroidery. He is the only Indian designer to

be a part of all three leading fashion weeks: New York, Milan and London.

Sabyasachi believes that the unique positioning of Indian designers is due to the

exclusivity of his homeland with its rich history and culture. He believes thatIndian designers bring a flavor to the west that is no longer perceived as only

exotic but also a rich blend of individuality and sensitivity.

2007, Sabyasachi participated at the New York and at the London Fashion Weeks

plus Bridal Asia 2007, Lakme India Fashion Week and the Vogue Launch event in
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India. His Sanctuary collection showcased at Lakme Fashion Week Fall Winter

08 received positive reviews from the fashion editor of theNew York Times,Suzy

Menkes.[11]

The designer made his debut to theCannes Film Festivalin the year 2011.[12]

Sabyasachi closed the third edition of PCJ Delhi Couture Week (August 812,

2012) with his New Moon collection inspired by the flavours of five cities of the

world- straitjacket discipline of New York, the nostalgia of the British Raj in

Kolkata, the subversive decadence of Berlin, the romanticism of Paris and

bohemian flair of Barcelona. Bollywood starSrideviwas the showstopper &

walked the ramp for the designer in a sari.[13][14]The designer is showcasing this

collection in UAE as well.[15]

Recently, the designer styled a calender for which Bollywood actressNeha

Dhupiadressed up as famous painterFrida Kahlo.[16]whose has been the designer's

inspiration for the Grand Finale at WIFW Autumn-Winter 2011 where the models

walked the ramp wearing Frida Kahlo-esque rose headbands and wire-rimmed

glasses.[17]

4) Rohit Bal :- Bal started his career with his brother Rajiv Bal in New Delhi in

1986, and started his own first independent collection in 1990.[1]

Bal was also chosen by the Khadi Gram Udyog, the largest handloom textile

operation in panchkula, to work with them. Bal won the 'Designer of the Year'

award at the Indian Fashion Awards in 2006. He was also won 'Designer of the

Year' at the Kingfisher Fashion Achievement Awards in 2001.[1]He was

announced as the Lakme Grand Finale Designer for 2012.[3]

Bal has designed for the game showKaun Banega Crorepati.[1]
http://en.wikipedia.org/wiki/New_York_Timeshttp://en.wikipedia.org/wiki/New_York_Timeshttp://en.wikipedia.org/wiki/New_York_Timeshttp://en.wikipedia.org/wiki/Suzy_Menkeshttp://en.wikipedia.org/wiki/Suzy_Menkeshttp://en.wikipedia.org/wiki/Suzy_Menkeshttp://en.wikipedia.org/wiki/Sabyasachi_Mukherjee#cite_note-11http://en.wikipedia.org/wiki/Sabyasachi_Mukherjee#cite_note-11http://en.wikipedia.org/wiki/Sabyasachi_Mukherjee#cite_note-11http://en.wikipedia.org/wiki/Cannes_Film_Festivalhttp://en.wikipedia.org/wiki/Cannes_Film_Festivalhttp://en.wikipedia.org/wiki/Cannes_Film_Festivalhttp://en.wikipedia.org/wiki/Sabyasachi_Mukherjee#cite_note-TOI_2-12http://en.wikipedia.org/wiki/Sabyasachi_Mukherjee#cite_note-TOI_2-12http://en.wikipedia.org/wiki/Sabyasachi_Mukherjee#cite_note-TOI_2-12http://en.wikipedia.org/wiki/Sridevihttp://en.wikipedia.org/wiki/Sridevihttp://en.wikipedia.org/wiki/Sridevihttp://en.wikipedia.org/wiki/Sabyasachi_Mukherjee#cite_note-ht1-13http://en.wikipedia.org/wiki/Sabyasachi_Mukherjee#cite_note-ht1-13http://en.wikipedia.org/wiki/Sabyasachi_Mukherjee#cite_note-ht1-13http://en.wikipedia.org/wiki/Sabyasachi_Mukherjee#cite_note-tn50-15http://en.wikipedia.org/wiki/Sabyasachi_Mukherjee#cite_note-tn50-15http://en.wikipedia.org/wiki/Sabyasachi_Mukherjee#cite_note-tn50-15http://en.wikipedia.org/wiki/Neha_Dhupiahttp://en.wikipedia.org/wiki/Neha_Dhupiahttp://en.wikipedia.org/wiki/Neha_Dhupiahttp://en.wikipedia.org/wiki/Neha_Dhupiahttp://en.wikipedia.org/wiki/Frida_Kahlohttp://en.wikipedia.org/wiki/Frida_Kahlohttp://en.wikipedia.org/wiki/Sabyasachi_Mukherjee#cite_note-TOI_6-16http://en.wikipedia.org/wiki/Sabyasachi_Mukherjee#cite_note-TOI_6-16http://en.wikipedia.org/wiki/Sabyasachi_Mukherjee#cite_note-TOI_6-16http://en.wikipedia.org/wiki/Sabyasachi_Mukherjee#cite_note-vogue1-17http://en.wikipedia.org/wiki/Sabyasachi_Mukherjee#cite_note-vogue1-17http://en.wikipedia.org/wiki/Sabyasachi_Mukherjee#cite_note-vogue1-17http://en.wikipedia.org/wiki/Rohit_Bal#cite_note-Explosive-1http://en.wikipedia.org/wiki/Rohit_Bal#cite_note-Explosive-1http://en.wikipedia.org/wiki/Rohit_Bal#cite_note-Explosive-1http://en.wikipedia.org/wiki/Rohit_Bal#cite_note-Explosive-1http://en.wikipedia.org/wiki/Rohit_Bal#cite_note-Explosive-1http://en.wikipedia.org/wiki/Rohit_Bal#cite_note-Explosive-1http://en.wikipedia.org/wiki/Rohit_Bal#cite_note-3http://en.wikipedia.org/wiki/Rohit_Bal#cite_note-3http://en.wikipedia.org/wiki/Rohit_Bal#cite_note-3http://en.wikipedia.org/wiki/Kaun_Banega_Crorepatihttp://en.wikipedia.org/wiki/Kaun_Banega_Crorepatihttp://en.wikipedia.org/wiki/Rohit_Bal#cite_note-Explosive-1http://en.wikipedia.org/wiki/Rohit_Bal#cite_note-Explosive-1http://en.wikipedia.org/wiki/Rohit_Bal#cite_note-Explosive-1http://en.wikipedia.org/wiki/Rohit_Bal#cite_note-Explosive-1http://en.wikipedia.org/wiki/Kaun_Banega_Crorepatihttp://en.wikipedia.org/wiki/Rohit_Bal#cite_note-3http://en.wikipedia.org/wiki/Rohit_Bal#cite_note-Explosive-1http://en.wikipedia.org/wiki/Rohit_Bal#cite_note-Explosive-1http://en.wikipedia.org/wiki/Sabyasachi_Mukherjee#cite_note-vogue1-17http://en.wikipedia.org/wiki/Sabyasachi_Mukherjee#cite_note-TOI_6-16http://en.wikipedia.org/wiki/Frida_Kahlohttp://en.wikipedia.org/wiki/Neha_Dhupiahttp://en.wikipedia.org/wiki/Neha_Dhupiahttp://en.wikipedia.org/wiki/Sabyasachi_Mukherjee#cite_note-tn50-15http://en.wikipedia.org/wiki/Sabyasachi_Mukherjee#cite_note-ht1-13http://en.wikipedia.org/wiki/Sabyasachi_Mukherjee#cite_note-ht1-13http://en.wikipedia.org/wiki/Sridevihttp://en.wikipedia.org/wiki/Sabyasachi_Mukherjee#cite_note-TOI_2-12http://en.wikipedia.org/wiki/Cannes_Film_Festivalhttp://en.wikipedia.org/wiki/Sabyasachi_Mukherjee#cite_note-11http://en.wikipedia.org/wiki/Suzy_Menkeshttp://en.wikipedia.org/wiki/Suzy_Menkeshttp://en.wikipedia.org/wiki/New_York_Times


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Bal opened a flagship store in Delhi, as well as stores in Mumbai, Bangalore,

Ahmedabad, Kolkata and Chennai. Bal has also ventured into the designing

jewellery.

Bal's clientele list includes Uma Thurman, Cindy Crawford, Pamela Anderson,

Naomi Campbell and Anna Kournikova.[2]Most of his fashion shows in India,

New York, Paris and Singapore are sponsored byThe Swatch Group. He has also

been the brand ambassador forOmega SAsince 2001.[2]

He is best known for his use of Lotus and Peacock motifs, and for spectacular

construction in his clothing.

Source and Methods Of Collecting Informations :-Secondary data from

internet,magazines and books etc.

Findings And Observations : -

Specialized services in design research are a growing domain.

Companies engaged in graphic and industrial design are branching out

in this domain. Some companies focused on design research are also being setup.

These firms either offer design research services to clients or use

design research as a part of their processes
http://en.wikipedia.org/wiki/Rohit_Bal#cite_note-Pink-2http://en.wikipedia.org/wiki/Rohit_Bal#cite_note-Pink-2http://en.wikipedia.org/wiki/Rohit_Bal#cite_note-Pink-2http://en.wikipedia.org/wiki/The_Swatch_Grouphttp://en.wikipedia.org/wiki/The_Swatch_Grouphttp://en.wikipedia.org/wiki/The_Swatch_Grouphttp://en.wikipedia.org/wiki/Omega_SAhttp://en.wikipedia.org/wiki/Omega_SAhttp://en.wikipedia.org/wiki/Omega_SAhttp://en.wikipedia.org/wiki/Rohit_Bal#cite_note-Pink-2http://en.wikipedia.org/wiki/Rohit_Bal#cite_note-Pink-2http://en.wikipedia.org/wiki/Rohit_Bal#cite_note-Pink-2http://en.wikipedia.org/wiki/Rohit_Bal#cite_note-Pink-2http://en.wikipedia.org/wiki/Omega_SAhttp://en.wikipedia.org/wiki/The_Swatch_Grouphttp://en.wikipedia.org/wiki/Rohit_Bal#cite_note-Pink-2


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conclusion:-

Indian design is maturing with every passing day. This brings out both

challenges and opportunities. Indian design has every potential to be

amongst the international elite. In some cases it already is at par with

its international counter parts. The pace of change in the field of design

makes it difficult to predict the future. However what one can surely do is to

imagine the future, which continues to happen with every passing day.

While a lot is happening, a lot needs to be done. It cannot be construed

that the ongoing initiatives or suggestions made in this report will establish

Indias eminence in Design or establish importance of design in India.

Proactive actions and participation will be needed from everyone involved.

designer wears

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