designing a csa program for your community with an equity lens · designing a csa program for your...

www.savingsforkids.org

Designing a CSA Program for Your Community with an Equity Lens

October 24, 2019


Welcome

Oliver RobinsonProgram AssociateChildren's SavingsProsperity Now


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Our mission is to ensure everyone

in our country has a clear path

to financial

stability, wealth and prosperity.

(formerly CFED)


Join today to help achieve our vision of

expanding CSAs to more children across the US!

Campaign for Every Kid’s Future


• Overview: Designing CSA Programs with an Equity Lens

• Program Spotlights

• Boston Saves

• CollegeBound Saint Paul

• Discussion

• Audience Q&A

• Wrap-up and Next Steps

Today’s Agenda


Today’s Speakers

Shira MarkoffDirector

Children’s SavingsProsperity Now

Kimberly LucasOpen Data Manager

Citywide Analytics TeamDept. of Innovation &

TechnologyCity of Boston

Ikram KolisoProgram Manager

CollegeBound Saint PaulCity of Saint Paul


Overview


Children's SavingsProsperity Now


• Long-term savings or investment accounts for children (0-18)

• Usually used for postsecondary education

• Provide incentives to build savings (e.g., seed deposit and matches)

• Account withdrawals are restricted

What Are CSAs?


Designing CSA Programs with an Equity Lens

• CSA programs aim to help all children complete postsecondary education

• But they’re operating within a society with deep racial and economic inequities

• Equity – Absence of systematic differences between groups with different levels of underlying social advantage or disadvantage

• To promote equity, program design and operations must account for the uneven playing field many children face


Key Principles for Promoting Equity

• Community-centered design – Center community involvement, particularly focusing on low-income households and households of color.

• Accessibility and inclusivity – Ensure all program elements are accessible to children from low-income households and children of color.

• Targeted deployment of resources – Direct more resources to communities facing structural barriers to economic advancement.

• Ongoing community engagement – Continuously gather feedback from participants and other community members.


• Design

• Program goals – Explicitly establish addressing inequities as a primary goal rather than a general goal about supporting all children

• Enrollment – Automatic enrollment ensures equity in participation

• Incentives – Provide more benefits to communities facing structural barriers to economic advancement

• Implementation and Operations

• Communications and outreach – Focus marketing and outreach efforts on low-income communities and communities of color

• Partnerships – Have a range of community partners to engage participants and deliver services.

• Tracking outcomes – Collect data to determine program impact on different demographic groups and progress toward equity goals

Equity Considerations in Design and Operations


Spotlight: Boston Saves




MissionBoston Saves empowers families to

save and plan for their children’s

futures with the support of their

city, schools, and community.

VisionA citywide culture that supports the

educational and career aspirations of

Boston’s children and their families.

Program Values

● Research- and Evidence-Based

● Equity

● Family and community centered

● Two-generational

● Innovation

Boston Saves piloted at 11 Boston Public Schools.

Every child in K2 at a pilot schoolreceived a Boston Saves account with $50 that remains with them for at least 13 years, until they are ready to pursue post-secondary education or training.

They can accrue funding through ongoing engagement with the program, up to high school graduation.

Boston Saves

Pilot Overview

(2016-2019)

Seed

Growth

Reinforcement

Support

09.05.XX

$50 in each

account

Up to $40 in

incentives each year

Tools to track

progress

Free events

& resources

How does Boston Saves work? Boston Saves helps families save and

plan for their child’s college and career training over the long term

Check out our online webinar for more details on how the program works!17

https://www.youtube.com/watch?v=1DzKl9iOF94&feature=youtu.be

What are the incentives? Families can earn $115 in the first year and

$40 per year in recurring incentives for their child’s Boston Saves account

18

Incentive-earning activity Amount Frequency

Seed funds $50 One-time (upon entering K2)

Linking personal account using the online platform $25 One-time (anytime)

Saving at least $25 in a quarter in a linked account $5 Once per quarter (through high

school graduation)

Reading regularly with your child and reporting it using

the online platform

$5 Once per quarter (through 3rd

grade)

Pilot Results

A

Almost

$15,000 earned in

incentives

$80,000Invested in seed

funding

1,600 Kindergartners

enrolled in

Boston Saves

Going to Scale

(SY2019-2020)

Boston Saves is now

district-wide as of Fall

2019, serving over

80 BPS schools

and 4000 new

Kindergarteners.

That is $200,000 in

seed funds!

How Did We Get Here?

Equitable Design:Families First: Family-Centered Design

Equitable Design:Bring Partners In: Collaborative Learning

Cohorts

Equitable Design:Create Feedback Loops: Family Champions

Family Champions work on behalf of Boston Saves to engage families and raise awareness of the program.

● 19 Family Champions, each assigned to a

school.

● Attended 4 training workshops

● Attended 66% of school events and

4 community events.

Impact:

Schools with a Family

Champion had an average

login and account linking

attempt rate that was 70% higher than schools without a

Family Champion.

Equitable Design:Follow Through

● Savings Center UX Testing

● Non-monetary incentive

● Curriculum integration

● Language access

1. Create the space to let people surprise you

2. Listen, support, + follow through

3. Identify + invite experts who can help solve the

problem

4. Show them you see them

Lessons Learned

Questions?

BostonSavesCSA.org

@BostonSavesCSA


Spotlight: CollegeBound Saint Paul




Discussion


Children’s SavingsProsperity Now







Q&A Facilitator


Children's SavingsProsperity Now


Audience Q&A

What questions do you have?

Share them in the

Questions box!


Speakers







Wrap-up

Oliver RobinsonProgram AssociateChildren's SavingsProsperity Now


• Explore our many CSA resources

• Join the Campaign for Every Kid’s Future or other Prosperity Now networks

• Stay in touch or ask questions

• Share your feedback and suggestions in our survey

Next Steps


CSA Resources

CSA Starter Kit & Investing in Dreams (Step-by-step CSA design guide) www.prosperitynow.org/csa-starter-kit

CSA Directory/Map

www.prosperitynow.org/map/childrens-savings

Campaign Website (FAQs, program info, policy, research)



• December 17: Key Considerations When

Developing Statewide CSA Policies

Upcoming Webinar


Plug in to the Prosperity Now Community

▪ Campaign for Every Kids Future — Children’s Savings Accounts

▪ Adult Matched Savings Network

▪ Racial Wealth Equity Network

▪ Financial Coaching Network

▪ Taxpayer Opportunity Network

▪ Health and Wealth Network

▪ Affordable Housing Network

▪ Innovations in Manufactured Housing (I’M HOME) Network

Visit any of the networks above at prosperitynow.org/get-involved to get started.

Sign up for listservs and working groups, volunteer to facilitate

peer discussions, serve in a leadership role and more!


Take action with Prosperity Now Campaigns!

Homeownership is

key to building wealth. Together, we

will advocate for

products and policies that provide more

affordable homes to more people.

HOMEOWNERSHIP

Consumer

protections create fairer, more

transparent financial

markets. Together, we will ensure

consumers keep the safeguards they

deserve.

CONSUMER

PROTECTIONS

Safety net programs

help protect vulnerable individuals

and families from

falling deep into poverty. Together, we

will protect programs like SNAP, IDAs and more to help those in

need when they need it most.

The vast majority of

tax incentives go to those at the top, not to those who need it

most. Together, we will turn our upside-

down tax code right-side up.

TURN IT

RIGHT-SIDE UP

Visit prosperitynow.org/take-action to learn more and join.

Sign up to stay informed about the latest developments and opportunities

to take action by joining one of our four federal policy campaigns.

FINANCIAL

SECURITY


Stay in Touch!

Oliver RobinsonProgram Associate, Children’s SavingsProsperity Now

[email protected]

202-207-0121

Shira MarkoffDirector, Children’s Savings

Prosperity Now

[email protected]

202-207-0141


Stay in Touch!

Kimberly LucasOpen Data Manager, Citywide Analytics Team

Department of Innovation & Technology

City of Boston

[email protected]

Ikram KolisoProgram ManagerCollegeBound Saint Paul

City of Saint Paul

[email protected]


Thank You!

Please take our survey following the webinar

designing a csa program for your community with an equity lens · designing a csa program for your...

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