designing a health equity mapping initiative from start to finish “there’s a map for that” -...
TRANSCRIPT
Designing a Health Equity Mapping Initiative From Start to Finish
“There’s a Map for That” - Health Equity Webinar SeriesSession 2 – February 11th 2013In collaboration with the Michigan Minority Health Coalition
February 11th 2013
Jason Reece, Director of ResearchGuest Speaker: Chip Allen, Director of Health Equity, ODH
Kirwan Institute for the Study of Race & EthnicityThe Ohio State University
Factors Impacting Health: Where does Place Fit?
Place
Where to Start?
• From last session– C.O.L.A. (Collect, Organize, Learn, Act
• Going deeper on this framework– Data Collection– Data Organization/Learning
Data Collection: Where to Start?
• Two primary sources of GIS data– Secondary (Census and other easily
available data sets)– Original
• Original data based on new sources– Could be quantitative (making a database from the
department of health spatial)– Could be participatory and/or qualitative (working
with community members to identify needs or assets
Other Easily Accessible Secondary Data Sources
• American Community Survey– http://factfinder2.census.gov/faces/nav/jsf/pages/index.xhtml
• Social explorer (current census based data and extensive historical data) (caution part of this site requires registration)– http://www.socialexplorer.com/pub/home/home.aspx
• PolicyMap: http://www.policymap.com/maps
• Other specialized health related data sets– Food deserts: http://www.ers.usda.gov/data-products/food-desert-locator/go-to-
the-locator.aspx
– County Health Rankings: http://www.countyhealthrankings.org/
– Medically underserved areas & other HHS data: http://datawarehouse.hrsa.gov/DWOnlineMap/MainInterface.aspx
• Also consider local data experts– For example: Data Driven Detroit - http://datadrivendetroit.org/
Interactive Infant Mortality Prevention Site:
Beta Version for Central OH
Participatory Maps: Data derived through
participatory data processes
• Can represent cognitive maps or real world phenomena
• Originally utilized extensively in areas with limited data resources
• Utility have expanded their use to many different applications– Safe streets and/or crime
perception
– Blight and/or physical amenities
Participatory Maps: Data derived through
participatory data processes
• Participatory mapping exercises can also branch off of “hard data” maps
• For example: using park access data to engage in dialogue with the community around quality of recreational space in Merced, CA
• How to analyze and assess data?– Issue based analysis
• How much park space is available to kids
– More exploratory analysis• What are the community’s assets• What are the health challenges in the community?
• Frameworks– Asset Mapping– SWOT Analysis– Opportunity Analysis
Frameworks for Data Organization & Learning
• Process to identify and catalogue assets and resources in a community– Deliberate push away from deficit based thinking
• Central question is: What are our assets to build upon?
– Can include “hard data” and also qualitative or participatory data• Good asset maps include all of these elements
– What are assets?• Community and our cultural resources
• Areas of investment or improvement
• Elements of civic capacity
• Critical community features which are points of pride or essential (could range from a health care clinic, to a park to a historical resource)
• Some community design in identifying assets
• Using Google Map to do asset mapping:– https://maps.google.com/maps/ms?
ie=UTF8&t=h&source=embed&oe=UTF8&msa=0&msid=107270808012752246333.00048a19ae3d9c09c06de
• Great introductory resources
– http://www.dhs.wisconsin.gov/health/physicalactivity/Sites/Community/CoalitionCapacity/AssetMapping.pdf
– http://www.planningtoolexchange.org/sites/default/files/sources/asset_mapping_handbook.pdf
Asset Mapping
Asset Mapping
Asset Mapping
SWOT Analysis
SWOT Analysis• Origin in business
strategic planning– Can be applied to
communities and neighborhoods as a community planning and assessment tool
• Two step process– Identifying issues
(participatory basis)
– Visualizing and mapping items and elements http://ctb.ku.edu/en/
tablecontents/sub_section_main_1049.aspx
Example of an Opportunity Map: Detroit MI (2007)
(Dark Areas = Most Opportunity Rich Communities)
(Light Areas = Most Opportunity Deprived Areas)
(Green Dots = African American Men & Boys
Opportunity Mapping
Building composite maps of multiple indicators of opportunity for a community. * Visualizing & Understanding the system of disadvantage & advantage in a community.
* Engaging the community around this process to understand intervention points and levers for change.
Example of an Opportunity Map: Detroit MI (2007)
(Dark Areas = Most Opportunity Rich Communities)
(Light Areas = Most Opportunity Deprived Areas)
(Green Dots = African American Men & Boys
Opportunity Mapping
Building composite maps of multiple indicators of opportunity for a community. * Visualizing & Understanding the system of disadvantage & advantage in a community.
* Engaging the community around this process to understand intervention points and levers for change.
What’s Next (In Session 3)
• Session 3: Building Capacity & Implementation: Developing Partnerships and Building Technical Support to Support Mapping Initiatives, Moving from Maps to Action (March 2013)
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