DESIGNING A NEWSLETTER

Consistency & Repetition are Important• Every page should look like it belongs to the whole piece• Colors, graphic styles, fonts, borders, captions, etc.

• However, doesn’t mean all should look exactly the same• Experiment w/ graphic (add a tilt or crop skinny, crop wide, add borders, drop shadows, etc.

• Come up w/ a flag or masthead first

Don’t Do

This

Instead, Try This

Designing Tips• Alignment• Choose one and stick to it• Left alignment gives a stronger & more professional look• Then, when appropriate, you can break out of the alignment

• Paragraph Indents – Avoid these• Include space before paragraphs to set them apart

• Not Helvetica or Arial – too drab• Use a sans serif like Formata, Myriad, Syntax, Eurostile for headlines & subheads

• Readable body• Some suggestions: Garamond, Minion, Palatino, Bookman, Kepler