designing a one-size-fits-all university web template, and other impossible behemoth challenges
TRANSCRIPT
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Designing a One-Size-Fits-All University Web Template, and other Impossible Behemoth Challenges
Saturday, July 24, 2010
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Other Behemoth Challenges
Saturday, July 24, 2010
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Institutionalized
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The similarities between prison life and university life are several...
credit: http://www.erinoconnor.org/archives/2005/06/
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Both places have tiny rebellions and mutinies, mostly insignificant, sometimes violent.
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Most people are involved in sports.Every else reads.
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Lots of free concerts.
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Some say there’s also very bad pay, and/or squalid living conditions.
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The most common parallel: one’s inability to leave after years of regimen.
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Get to know the internal academic and administrative mechanics of a university while keeping your edge, staying productive, and remembering your duty to the
external audience...
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Don’t Get Comfortable
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Design Arrogance
We design things to work one way, and we’re unprepared for how people REALLY use them.
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A desire path usually represents the shortest or most easily navigated route between an origin and
destination.
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Do not build what you cannon sustain
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Oh, we could build a custom website for...
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Websites, like campfires, require tending and maintenance. You can’t build 12 of them, walk
away, and expect anything but failure.
They’ll become useless and die without constant care.
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Or they’ll rage out of control and burn you alive.
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The negativity. What about the positives?
• cool things going on
• relative job security
• hey you’ve got a gym, and a library, at WORK!
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Universities are great places to work.
Interesting People
Interesting Stories
Great place to escape corporate life and work for the public good.
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Universities have trouble publishing and promoting their content in a unified, dignified manner, which leads us to...
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Web Templates
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Designing a One-Size-Fits-All University Web Template
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Teamwork
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Outliers
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think about this
• Hundreds of crazy websites
• Who knows how many are coded correctly. SEO?
• Who knows how many are accessible?
• They don’t benefit from campus Google analytics.
• Etc..
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The student experience
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…Along they way they bounce through three additional department Web sites, but the prospective student feels like they’ve been to three completely different university sites.
Source: .eduGuru: Reining in the outliers for a university-wide cohesive web presence
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Each step along the way they have to figure out where the navigation and search bar have moved, how their content is organized, what lingo they use, and likely have a completely different experience on each site.
Source: .eduGuru: Reining in the outliers for a university-wide cohesive web presence
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From a Branding Perspective
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Branding is about more than logos and colors.
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User Experience IS the Brand.
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Mass production of pages is a good thing because the audience wants the information, not each content contributor’s own personal vision of how it should look. We tried that model. It was called GeoCities and it didn’t work out that well.
source: http://www.contenthere.net/2009/07/you-bought-a-web-page-factory-not-a-webmaster-android.html
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How to Proceed?
Where to Start?
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Focus on enforcement?
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Or
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Focus on building better templates.
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Part of the problem is our current template offering...
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Mistakes were made.
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Collective Blame
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Banner Area
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800 px width is old school
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Global navigation
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Do this once, and do it right
• Design an attractive, sustainable system of layout/templates.
• Design them to expand and adapt.
• Don’t get sloppy. Pay attention to detail. Your work will be propagated and reproduced on hundreds and thousands of pages.
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First, let’s get something straight.
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Presentation is secondary.
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In order of importance
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1. Our web content. What we say How we say it How we organize what we say 2. How that content is presented.
In order of importance
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Product vs Packaging
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Presentation is secondary, but still very important.
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Where to start?
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Design standards, and centralized set of templates
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Who are you?
Web people in large organizations come in two types:
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Who are you?
Those who conjure up web branding and identity policies...
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Who are you?
And those who live under them.
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This I Believe
For every 1 site owner upset about restricted design freedom, there are 15 site owners who just want a solid foundation and framework to work within.
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This I Have Noticed
I’ve been pilfering through dozens of university web branding guidelines lately. I’ll attempt to categorize them:
• Nazi Web Branding Guidelines
• The Helpful and Supportive Web Guidelines
• The Loose, Lax, Almost Anything is Acceptable, Web Branding Guidelines
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Why is this IMPORTANT?
Besides branding? It's important because it allows people to spend their resources on CONTENT, not hiring designers, css gurus and developers.
They can spend money on content creation. Text, videos, photography, news, etc...
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Don’t screw this up
• Be "more wider"
• Allow for a higher level of sub-branding/customization and design while maintaining consistent level of presentation.
• Require less graphic labor to setup/launch
• Room to grow; Allow pathways for future enhancements
Saturday, July 24, 2010
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Start with a grid.
Saturday, July 24, 2010
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Saturday, July 24, 2010
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Saturday, July 24, 2010
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Saturday, July 24, 2010
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Saturday, July 24, 2010
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Saturday, July 24, 2010
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Saturday, July 24, 2010
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Saturday, July 24, 2010
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Why the boxes? Show me something, Mr web designer.
Saturday, July 24, 2010
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Ye Old Box Model helps us to:
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Ye Old Box Model helps us to:
• Get a head start coding the structure of the site(s)
Saturday, July 24, 2010
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Ye Old Box Model helps us to:
• Get a head start coding the structure of the site(s)
• Make important decisions about structure and formatting without caught up in conversations about finding the right font, color, or photo
Saturday, July 24, 2010
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Ye Old Box Model helps us to:
• Get a head start coding the structure of the site(s)
• Make important decisions about structure and formatting without caught up in conversations about finding the right font, color, or photo
• In the same way an author makes an outline before writing a book, this serves as my visual outline before creating a design.
Saturday, July 24, 2010
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Saturday, July 24, 2010
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Saturday, July 24, 2010
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Saturday, July 24, 2010
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What next?
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Typography
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http://informationarchitects.jp/the-web-is-all-about-typography-period/
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• Be "more wider"
• Allow for a higher level of sub-branding/customization and design while maintaining consistent level of presentation.
• Require less graphic labor to setup/launch
• Room to grow; Allow for future enhancements
• We want something simple and elegant, in which layout and typography can stand on their own.
Don’t screw this up
Saturday, July 24, 2010
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Saturday, July 24, 2010
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Saturday, July 24, 2010
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Saturday, July 24, 2010
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http://ualr.edu/communications/assets/images/tierzoom/index.html
Saturday, July 24, 2010
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Cookie Cutter?
Saturday, July 24, 2010
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Saturday, July 24, 2010
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Saturday, July 24, 2010
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True Statement:
We don’t know for certain HOW people are viewing our site(s).
Saturday, July 24, 2010
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Saturday, July 24, 2010
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Saturday, July 24, 2010
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Saturday, July 24, 2010
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Saturday, July 24, 2010
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Saturday, July 24, 2010
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Saturday, July 24, 2010
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Saturday, July 24, 2010
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Saturday, July 24, 2010
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Saturday, July 24, 2010
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One of the Goals
• Allow for a higher level of sub-branding/customization and design while maintaining consistent level of presentation.
Saturday, July 24, 2010
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Saturday, July 24, 2010
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Saturday, July 24, 2010
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Saturday, July 24, 2010
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Saturday, July 24, 2010
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Saturday, July 24, 2010
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Saturday, July 24, 2010
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Things that Templates won't "Fix"
Saturday, July 24, 2010
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Well crafted messaging
Saturday, July 24, 2010
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Information Architecture
Saturday, July 24, 2010
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With templates, content contributors have less responsibility for layout and branding of the site but they are responsible for the words and pictures and organization of the content.
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The quality and craftsmanship of those aspects of the site needs to be recognized.
Saturday, July 24, 2010
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Before you hire a designer,
Saturday, July 24, 2010
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hire a writer.
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That is everything I know.
Learn from my continued failure...
Saturday, July 24, 2010
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Drew Stephens
The E to the mail:[email protected]
Incoherent ramblings:collegewebguy.com
Shorter incoherent ramblings:twitter.com/collegewebguy
Steal some bookmarks:delicious.com/thisisdrew
View an awful design portfolio:thisisdrew.com/portfolio
I took a photo of myself. How pathetically egotistical.
Saturday, July 24, 2010