designing and developing adjustable online lead generation system by anton ozolin, cwid 802177675
DESCRIPTION
Lead generation: …. Introduction Process of stimulating and capturing interest in a product or service for the purpose of sale or any other desired outcomeTRANSCRIPT
![Page 1: Designing and Developing Adjustable Online Lead Generation System By Anton Ozolin, CWID 802177675](https://reader036.vdocument.in/reader036/viewer/2022062401/5a4d1b517f8b9ab0599a7adb/html5/thumbnails/1.jpg)
Designing and Developing
Adjustable Online Lead Generation
System
By Anton Ozolin, CWID 802177675
![Page 2: Designing and Developing Adjustable Online Lead Generation System By Anton Ozolin, CWID 802177675](https://reader036.vdocument.in/reader036/viewer/2022062401/5a4d1b517f8b9ab0599a7adb/html5/thumbnails/2.jpg)
Contents
1. Introduction
2. Problem Statement
3. Proposed System
4. Development process comparing
5. Key Requirements
![Page 3: Designing and Developing Adjustable Online Lead Generation System By Anton Ozolin, CWID 802177675](https://reader036.vdocument.in/reader036/viewer/2022062401/5a4d1b517f8b9ab0599a7adb/html5/thumbnails/3.jpg)
Lead generation:
….
Introduction
Process of stimulating and capturing interest in a product or service for the purpose of sale or any other desired outcome
![Page 4: Designing and Developing Adjustable Online Lead Generation System By Anton Ozolin, CWID 802177675](https://reader036.vdocument.in/reader036/viewer/2022062401/5a4d1b517f8b9ab0599a7adb/html5/thumbnails/4.jpg)
Introduction (cont)
Web-Based Information system
• Browse captured leads
• Fill lead Form
• Capture lead data
Online Lead Generation System
![Page 5: Designing and Developing Adjustable Online Lead Generation System By Anton Ozolin, CWID 802177675](https://reader036.vdocument.in/reader036/viewer/2022062401/5a4d1b517f8b9ab0599a7adb/html5/thumbnails/5.jpg)
Problem Statement
Different markets need different lead
structure
![Page 6: Designing and Developing Adjustable Online Lead Generation System By Anton Ozolin, CWID 802177675](https://reader036.vdocument.in/reader036/viewer/2022062401/5a4d1b517f8b9ab0599a7adb/html5/thumbnails/6.jpg)
Proposed System
If system administrator could adjust lead structure by him-self
Adjustable Lead Generation System
The system can be applied to any market
A lot of potential clients
![Page 7: Designing and Developing Adjustable Online Lead Generation System By Anton Ozolin, CWID 802177675](https://reader036.vdocument.in/reader036/viewer/2022062401/5a4d1b517f8b9ab0599a7adb/html5/thumbnails/7.jpg)
Development process comparing
Development process phases for existing customer
1. Customer Domain research2. Customer Requirements gathering3. Software Design 4. Software Development….
![Page 8: Designing and Developing Adjustable Online Lead Generation System By Anton Ozolin, CWID 802177675](https://reader036.vdocument.in/reader036/viewer/2022062401/5a4d1b517f8b9ab0599a7adb/html5/thumbnails/8.jpg)
Development process comparing (cont)
Lead
quoteID
clientID
collegeID
Client
clientID
emailAddress
collegeID
stateID
grade
College
collegeID
collegeName
stateID
Database schema
![Page 9: Designing and Developing Adjustable Online Lead Generation System By Anton Ozolin, CWID 802177675](https://reader036.vdocument.in/reader036/viewer/2022062401/5a4d1b517f8b9ab0599a7adb/html5/thumbnails/9.jpg)
Lead
quoteID
clientID
Client
clientID
isHomeOwner
isMarreid
age
currentInsuranceCompany
zip
Database schema
Development process comparing (cont)
![Page 10: Designing and Developing Adjustable Online Lead Generation System By Anton Ozolin, CWID 802177675](https://reader036.vdocument.in/reader036/viewer/2022062401/5a4d1b517f8b9ab0599a7adb/html5/thumbnails/10.jpg)
Development for existing customer
Development for prospective customers
Customer Domain research Multi Domain researchRequirements gathering Requirements predicting
Software Design Software Design Software Development Software Development
Development process comparing (cont)
![Page 11: Designing and Developing Adjustable Online Lead Generation System By Anton Ozolin, CWID 802177675](https://reader036.vdocument.in/reader036/viewer/2022062401/5a4d1b517f8b9ab0599a7adb/html5/thumbnails/11.jpg)
Key Requirements Predicted
System administrator must be able to:
• Manage lead fields
• Modify field position on a form
![Page 12: Designing and Developing Adjustable Online Lead Generation System By Anton Ozolin, CWID 802177675](https://reader036.vdocument.in/reader036/viewer/2022062401/5a4d1b517f8b9ab0599a7adb/html5/thumbnails/12.jpg)
Key Requirement: Manage lead fields
LeadTexbox
fieldID
placeholder
regularExpression
LeadDropdown
fieldID
taxonomyID
placeholder
LeadRadio
fieldID
taxonomyID
LeadChekbox
fieldID
taxonomyID
LeadStructurestructureIDfieldIDfieldTypeIDlabelTextisRequired
Four Field Types Database schema
![Page 13: Designing and Developing Adjustable Online Lead Generation System By Anton Ozolin, CWID 802177675](https://reader036.vdocument.in/reader036/viewer/2022062401/5a4d1b517f8b9ab0599a7adb/html5/thumbnails/13.jpg)
Key Requirement: Manage lead fields (cont)
Taxonomy Term Table Design
![Page 14: Designing and Developing Adjustable Online Lead Generation System By Anton Ozolin, CWID 802177675](https://reader036.vdocument.in/reader036/viewer/2022062401/5a4d1b517f8b9ab0599a7adb/html5/thumbnails/14.jpg)
Key Requirement: Modify field position on a form
System administrator should be able to do it by him-self (without any coding)
![Page 15: Designing and Developing Adjustable Online Lead Generation System By Anton Ozolin, CWID 802177675](https://reader036.vdocument.in/reader036/viewer/2022062401/5a4d1b517f8b9ab0599a7adb/html5/thumbnails/15.jpg)
Benefits•No need to perform advanced development
• Can modify lead structure during exploitation
• Can be used in small and new markets
• Lower number of competitors => Higher Chances for Success
![Page 16: Designing and Developing Adjustable Online Lead Generation System By Anton Ozolin, CWID 802177675](https://reader036.vdocument.in/reader036/viewer/2022062401/5a4d1b517f8b9ab0599a7adb/html5/thumbnails/16.jpg)
References
• Lead Generation For Dummies (by Dayna Rothman) ISBN: 978-1-118-81617-2•TinyMCE WYSIWYG http://www.tinymce.com/
![Page 17: Designing and Developing Adjustable Online Lead Generation System By Anton Ozolin, CWID 802177675](https://reader036.vdocument.in/reader036/viewer/2022062401/5a4d1b517f8b9ab0599a7adb/html5/thumbnails/17.jpg)
Thank you !