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GRID & COLUMNSVisually Organize your content

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Why we design with columns

Reflects magazine and newspaper design

Helps readability

Makes the content the primary focus

Provides a guide/road map for the reader

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Design Elements

Photographs

Copy Packages (Headlines, Secondary

Headlines, Copy)Captions

White Space/Negative Space

Graphics/Art

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Layout BasicsDesign double-page spreads

Set picas as the unit of measurement

Set adequate external margins

Set one pica internal spacingSelect number of columns

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COLUMN LAYOUT

Lets build a 10 column layout

(With a vertical dominant photograph)

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10 Column LayoutDouble-page spread

External

Margins

Bottom External

Margins

Gutter

Column

One Pica Internal

Margin

Even Page Odd Page

10 Columns across the double-page spread

1 2 3 4 5 6 7 8 9 10

101100

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Add Folio Tabs and

Eyeline

Eyeline

Folio TabFolio Tab

101100

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Add Vertical Dominant Photo

Vertical Dominant

Photo

101100

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Add Copy PackageHeadline, secondary headline, copy block

Copy Package Rests on

Eyeline

Copy Package

101100

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Add Other Photos

Different sizes and shapes

One PicaOne Pica

Contrasting

Shape

Bleed

101100

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Add Captions

Placed next to each photo

One Pica

One Pica

One Pica

101100

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10 Column Layout

With photos

101100

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10 Column Layout

With photos and color headline

101100

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Add Secondary Story PackageDelete photo and caption to add additional coverage

Secondary Story

Package

101100

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Secondary Story

With photos and color headlines

101100

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COLUMN LAYOUT

Lets build a 10 column layout

(With a horizontal dominant photograph)

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10 Column Layout

Double-page spread

External

Margins

Gutter

Column

One Pica Internal

Margin

Even Page Odd Page

10 Columns across the double-page spread

1 2 3 4 5 6 7 8 9 10

101100

Bottom External

Margins

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Add Folio Tabs and

Eyeline

Eyeline

Folio Tab

101100

Folio Tab

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Add Horizontal Dominant Photo

Horizontal Dominant

Photo

101100

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Add Copy Package

Headline, secondary headline, copy block

Copy Package

Copy Package Rests on

Eyeline

101100

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Add Other Photos

Different sizes and shapes

Contrasting Shape

One PicaOne Pica

One Pica

Bleed

101100

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Add Captions

Placed next to each photo

One Pica

One PicaOne Pica

101100

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10 Column Layout

With photos

101100

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10 Column Layout

With photos

101100

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10 Column Layout

With photos and color headline

101100

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10 Column Layout

With photos and color headline

101100

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VISUAL VARIETYReposition design elements

to avoid visual redundancy

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10 Column Layout

Variations with color graphics

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10 Column Layout

Variations

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10 Column Layout

Variations

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10 Column Layout

Variations

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10 Column Layout

Variations

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10 Column Layout

Variations

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Things to REMEMBER

Design double-page spreads

Set picas as the unit of measurement

Set adequate external margins

Use one pica internal marginsSelect number of columns

Fill columns completely with photos or type

Place type to the outside of the spread

Cluster photos toward the center of the spread