designing for an augmented reality world

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Post on 17-Aug-2014




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How “Augmented Reality” and the mobile web changes everything Mobile broadband access and ever-smarter phones are shaking the internet out its lofty cloud and bringing the web into the real world. As a result, the old “real world”, and many old ideas and many old business models will be running out of places to hide from the pervasive influence of the net. Meanwhile, each of our smart phones are in many ways even better than the old clunky tools we used to use to surf the net. Our mobile devices are not only connected but, also bristling with sensors like radios, cameras, microphones, GPS etc. that can directly perceive and interact with the world around you. We’re reaching a point where it’s theoretically possible to point that device at almost anything: a landmark, a product on a store shelf, your friends or a crowd of people; and draw from the cloud and your social graph as much, or perhaps more, relevant information than you ever wanted to know. Oh, and the cloud will be watching you and whatever’s around you as well. In the new augmented reality, the web surfs you. The goal of this talk will be to provide you with a fast paced overview of what this new “augmented” reality will mean for how we socialize, for how we sell and market physical products, for architecture, for media and entertainment, for public policy, crime, privacy and, as well, few early signals for what might be the new killer apps. If all that is not interesting enough, I will also bring free beer.


  • What is Augmented Reality?
  • Its really an old idea Think Terminator vision
  • Once thought to require silly hats Call this heads up augmented reality.
  • But, for now, this will do fine
  • Bringing down all the resources of the internet out of cyberspace and into ubiquitous reality Flickr: [email protected] Mobile phones are like the billion roofing nails that tie the cloud down to earth.
  • Just like ordinary reality Flickr: wvs
  • Only more so Flickr: wvs
  • Why is this important
  • Augmented reality finishes what the internet started
  • Internet 1.0 (1995-1999) was all about the great disruptive promise of the cyberspace and online shopping Internet 2.0 (2005-2009) was the 10 years it took to really figure out what to do with it: USG, rich web apps, social media Augmented Reality (2008) is where mobile technology and wireless broadband make the internet finaly ubiquitous. And inescapable.
  • By this measure you could say there are many augmented reality apps already The other day, my dad googled a small duck. This augmented his reality. Call this heads down AR
  • Broadly, what are the effects of Augmented Reality?
    • Increased transparency
    • Reduced privacy
    • Timely access to information
    • Constant access to entertainment
    • Marketers cant keep using the same old tricks
    • In theory, anyone can easily know everything there is to know anything or anyone anywhere they are.
  • Design implications
    • Assume connectivity is always on
    • Except when there are glitches
    • Except for caching, storing anything locally is dumb
    • The cloud is the computer
  • Flickr: Jamais Cascio But back to terminator vision
  • Senkai Camera Cool app. Maybe this will be the apple newton of pure AR
  • Kweekies 3D game projected into realspace through your phone screen
  • Terminator Vision +
  • + Ordinary Reality
  • = Augmented Reality
  • Shopsavvy
  • Amazon declares war on retailers Shop savvy, Amazon mobile app etc: these are a Retailers worst nightmare
  • Idee Inc., image recognition search on an iPhone
  • Social Augmented reality
  • Social Augmented Reality
    • The knowledge of joining a crowd and knowing:
    • Who do I know here?
    • Where do I know them from?
    • Who should I get to know?
    • Who here is single?
    • Are there any naked pictures of them on the internet?
  • There will be many layers of reality Not everyone wants to live in the Youtube comment section of reality
  • Marketing gimmicks
  • Choose your context, choose your data sets
  • Good realities / Bad realities Who are we to judge?
  • Marshal McLuhan
  • Mobile phone
    • Enhances: Voice, conversation
    • Retrieves: Spoken word, direct conversation
    • Reverses: Video, picture, text messaging, Augmented reality
    • Obsolesces: Public payphones, wrist watches, land lines, leaving notes, advance planning
  • Mobile + Augmented Reality
    • Enhances: Awareness, tacit knowledge, wisdom
    • Retrieves: Written word, gestures, lore, gossip
    • Reverses: batman vision
    • Obsolesces: Desktop web, Newspapers, ipods, departments stores, guidebooks, paper maps, paperbacks, magazines, local storage, phone numbers, MSWindows
  • What is still holding us back? Mobile Processing power Some of these apps running 50% by 2012 Fragmented mobile platforms Ultimately the browser may displace native apps M-commerce & monetization Were working on it
  • Near Future Tipping points
    • iPhone 3.0 expected capabilities:
      • Faster processor (the current one is unchanged from 2007)
      • Video capabilities
      • Where the iPhone goes the interactive design geeks follow
    • Androids everywhere
      • More mobile brands launching android soon
      • Waiting for the deluge of Chinese off-brand
    • Future blackberries (go Canada)
      • May bring corporate/enterprise killer apps
  • Who really becomes empowered?
  • Who also becomes empowered?
  • Who benefits from augmented reality? Brands Consumers State Control Opposition Police Criminals Developed world Developing world The center The edges Extroverts Introverts The old The young E-government E-anarchy
  • As a designer, you can choose sides If you are a mobile designer, theres no shortage of paying work ahead
  • When augmented reality fails (PROTIP #71: Dont drop Augmented reality)
  • The more sophisticated a technology, the more fragile it can be
    • Dont drop augmented reality
    • I ran out of batteries so I cant buy a coffee
    • I ran out of batteries and I cant find my way home
    • I am meeting my blind date but she went indoors where LBS doesnt work
    • When a government rounds up opposition based on mobile records
  • Discuss
    • @tpurves