designing for the future - the rise of design
DESCRIPTION
design talk #1 at Orange Labs Tokyo held Sept. 24th 2014.TRANSCRIPT
Designing for the Future The Rise of Design
design talks #1 | Orange Labs Tokyo | Sept. 24th 2014 Mario Kazumichi Sakata (@mariosakata)
(c) Rise of the Planet of the Apes
Product & Technology Paradigm
Image courtesy of Tex Mex via Compfight cc
Diversity Complexity
Image courtesy of filmonger via Compfight cc
Human beings do Design.(We cannot control systems anyway)
Image courtesy of Barabeke via Compfight cc
(c) MAZDA
(c) SUBARU
Therefore we need to understand the behavior of the system.
1. Explore the ‘frame’ of a system.
2. ’Unframe’ to discover the problem.
3. ’Reframe’ the problem for the solution.
Service Design
(c) iStockphoto
!!
Viability(Business)
! Feasibility (Technical)
! Desirability (Human)
Innovation
The Missing Link
(c) IDEO
(c) Apple (c) One Plus
TODAY
Manufacture Advertise Sell Serve
20th Century Problems 21st Century Problems
(Re)engagement
Loyalty
Deepening & Widening
Advocacy
Efficiency & Efficacy
Make a ‘thing’ Make a ‘profit’
The Evolution of Problems
Manufacture Advertise Sell Serve
Machines
(Re)engagement
Loyalty
Deepening & Widening
Advocacy
Efficiency & Efficacy
Make a ‘thing’ Make a ‘profit’
TODAY
Humans
The Evolution of Problems
(c) iStockphoto
Serving is being ‘human’.(Technology is technology, but people are people)
PRODUCTS OPERATIONS SYSTEMS CULTURE
CUSTOMER
TOUCHPOINT
STAFF
CUSTOMEREXPERIENCE
(FRONT STAGE)
BIZ & STAFFEXPERIENCE
(BACK STAGE)
Communication
Designing H2H
Bringing new meanings to Technology and Design.
Image courtesy of Rosenfeld Media via Flickr
“The best way to predict the future is to invent it.” - Alan Kay
(c) iStockphoto
Stop guessing what kind of features Apple will add to next iPhone.
Instead, come up with a set of features you’d add to iPhone.
sprmario.hatenablog.jp
www.facebook.com/kazumichi.sakata
www.twitter.com/mariosakata
Concent, Inc.
Thank you
Mario Kazumichi Sakata