Designing for the Spoken Web

The spoken web is a way of storing and retrieving information over the Internet using voice.

What is the Spoken Web?

BAIDU

2004 2006 2007 2009 2012 2013 2015 2016 2017 2020

1 in 10 queries through speech.

SIRI1 billion requests per week through speech.

ANDROID1 in 5 searches on mobile in the US are voice.

AMAZON ECHOFastest selling speaker in 2015.

MARY MEEKERIn 3 years, 50% of all searches will be through VOICE or images.

Mary Meeker Internet Trends 2016 and derrickfountain.com

YEOWSAInvented an automatic audio publishing platform.

DERRICKFOUNTAIN.COM“The birth of the spoken web” article published.

GHANA VOICES1K listeners in the first week, 428 reports sent.

KENYA VOICES6K total listeners, 602 voice reports.

LISTENING APPTablet app that listens and extracts topics from TV audio.

NEWS QUIZTRT World R&D conversation action for Google Home.

SIMPLE READERSimple news app wth voice narrated commuter mode.

Spoken Web Growth & Early Adoption

VIVOThe Coming Age of Talking Computers.

NEWS BRIEFTRT World voice narrated daily news summaries.

IHTAudioNews personalized Podcast service launched.

SYNDOUTRebranded, added auto publish to podcast and IVR.

Written language is a technology invented over 10,000 years ago to solve an information

storage and retrieval problem.

Writing is a deprecated technology.

Typing 1.0QWERTY Keyboard 1872.

Typing 2.0Commercial use mobile computing 1996.

Voice 3.0Voice on ambient devices 2014.

Typing 3.0Touch based mobile computing 2007.

Voice 2.0Voice on mobile 2011.

Writing typing is being replaced by voice.

Voice 1.0IVR and VXML go mainstream 2000.

IVR SIRIALEXA

Then and now, from Trees to Actions

Voice 3.0Conversation Interface

“Ok Google, start the TRT World Quiz”

Voice 1.0 IVR Tree Interface

“Please listen carefully, as our menu options have changed.”

Voice assistants are used annually by 65% of people in the US.

The spoken future has arrived.

The 2017 Voice Report, VoiceLabs

Recent improvements in the speed and quality of speech recognition makes voice

input faster and more convenient than text.

Ease of use is changing behavior.

Mary Meeker Internet Trends 2016

% of Voice Assistant usage annually in the US from 2013-2015

0%

18%

35%

53%

70%

2013 2014 2015

30%

56%65%

Humans can speak almost 4x as fast as they can type

Mary Meeker Internet Trends 2016

In Jan 2017, 1,000 Amazon Alexa skills were added in 17 days.

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2.250

4.500

6.750

9.000

May June July Aug Sept Oct Nov Dec Jan 3 Jan 20

voicebot.ai

Alexa skills added from 2015-2017

The 2017 Voice Report, VoiceLabs

The 2017 total addressable market will be 33 million voice-first devices in circulation.

24.5 million voice-first devices will be shipped in 2017.

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5

10

15

20

25

30

35

MIL

LIO

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OF

DEV

ICES

2014 2015 2016 2017

Voice-centered design emerges as a way of designing features, functions, intents and actions triggered by words and phrases.

Conversation is the new UI.

There will be a Turk in every product or service, intelligently inferring, deciding and acting as an agent on your behalf.

The Turks shall inhabit the earth.

People don’t buy from websites, people buy from people.

Design is human.

Keep calm, visual design is not done.Adaptive is the new responsive.

Written language is a symbolic representation of spoken language.

Break the silence.

Contextualize Onboarding

• Build onboarding into the messaging before the action starts.

• Use the natural language of the target audience.

• Direct the user with a clear call-to-action in the intro message.

Simplify Interactions

• Design for the least amount of effort and voice input.

• Each additional prompt for the user translates into decreased retention and engagement.

Design for single-purpose

• Design purpose-driven and focused intents and actions.

• Progressively enhance the experience over time based on data.

Be a Good Companion

• Design an experience that adds value to a process or activity that people already do.

• Build intents and actions that play nicely other parts of your ecosystem.

Leverage Game Mechanics

• Build a retention core loop through “return” messaging at the beginning and ending of your experience.

• Anticipate future opportunities for activating and engaging users across devices.

Introducing the TRT WorldNews Quiz game for Google Home

Conversation Interface UX Strategy

Questions?

www.derrickfountain.comCheck out early Viewpoints about the Spoken Web at