designing global support for an expat...

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globalplayers designing global support for an expat community: the global players platform at Barilla, Italy's leading food company david trickey (tco) lamberto prati (barilla) marianna crestani (tco) In collaboration with

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glo

balp

layers

designing global support for an expat community: the global players platform at Barilla, Italy's leading food company

david trickey (tco)

lamberto prati (barilla)

marianna crestani (tco)

In collaboration with

globalplayersplatform

presentation flow

• How it all started

• Barilla: the Italian food company

• Exploring the expat experience: the expat survey

• The five challenges

• The Global Players Platform

• The coaching network

• The ‘control panel’

• The satisfaction questionnaire: how well were we meeting the challenges?

• The HR innovation award

• Going virtual

globalplayersplatform

..on the 18th January 2010…in an office within the world’s largest pasta factory…

globalplayersplatform

how it all started:

supplier +

trust =

partner

“Let’s…

• make no assumptions – we’ll simply ask the expats

• both play the trust card - all inclusive fixed fee per expat/two year contract

• No breakdown of individual services – just future proof

• No limit to consulting time – whatever’s needed

• challenge each other – tough debates

• challenge the status quo

• make this the foundation for company wide change”

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So what do you think?

Can you draft an expat survey by the end of today??

..and things moved quickly…

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the journey

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globalplayersplatform

Background video on the Barilla story

Click on the logo below

globalplayersplatform

Barilla’s future strategic challenges

barilla international community

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36 people responded to the 74-question survey (92% redemption)

Male: 29

Female: 7

Current Expat: 21

Past Expat: 13

Departed before Oct 2009: 30

Departed after Oct 2009*: 6

Female:

21,1% Male:

78,9% No: 38,2%

Yes: 61,8%After

October '09:

16,7%Before

October '09:

83,3%

* In 2009 the expat policy changed

exploring the expat experience: the expat survey (Sept-Oct 2010)

globalplayersplatform

Challenge #1 How to build positive perceptions of the international assignment experience

Indicators: • Lack of clarity about career benefits of taking assignment • Low perception that international experience was valued in leadership role • Absence from HQ perceived as negatively impacting on career

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Challenge #2 How to build “readiness” for global deployment

Indicators: • Little cross-cultural preparation provided (perceived as useful) • Inadequate post-arrival training to meet initial challenges • Over 25% admitted difficulties adapting to the new context • Biggest challenge was increased uncertainties, especially around family • Often isolated socially from locals • No repatriation support as such

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Challenge #3 How to ensure an effective start-up and re-entry process

Indicators: • Few had onboarding programmes • Inadequate assistance with the partner

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Challenge #4 How to keep the international assignees connected to home country

Indicators: • Most perceived that while abroad they were less present, visible and

connected tto he HQ • Perceptions of being abandoned

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Challenge #5 How to recognise and value international assignees on return

Indicators: • Frustrated desire to share hard won experience abroad on return • Low interest or encouragement to bring new experiences back

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5 challenges for global success

#1 How to build positive

perceptions of the

international assignment

experience

#4 How to keep the

international assignees

connected to the home

country

#5 How to

recognise & value

int’l assignees

on return

#2 How to build

“readiness” for global

deployment

#3 How to ensure an effective

start-up and re-entry process

globalplayersplatform

ensuring global success

blended learning & development

platform:

The International Profiler

questionnaire (completed)

Intercultural workshops

E-learning modules

International Development Plan

Distance Coaching sessions

Country specific briefings

Web community

• Supporting expats before, during and on their return

• Improving performance through leadership

realignment in a global context

• Sharing and retaining hard won global experience

2011-12

Barilla Global Players

Global Forum Optimising our International Experience

June 23rd 2011, Parma

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David Lewis, helped us capture some

of the key moments

during the day

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What kind of international ‘animal’ are we in Barilla?

NEW THINKING 10

WELCOMING STRANGERS 3 OPENNESS

ACCEPTANCE 2

-12 FLEXIBLE BEHAVIOUR

-7 FLEXIBLE JUDGEMENT FLEXIBILITY

LANGUAGE LEARNING 5

INNER PURPOSE 9 PERSONAL AUTONOMY

FOCUS ON GOALS 10

-2 RESILIENCE

COPING EMOTIONAL STRENGTH

SPIRIT OF ADVENTURE 8

-2 ATTUNED COMMUNICATION SKILLS - PULL

-4 REFLECTED AWARENESS

-1 ACTIVE LISTENING

CLARITY OF COMMUNICATION 6 COMMUNICATION SKILLS - PUSH

EXPOSING INTENTIONS 9

INFORMATION GATHERING 3 CULTURAL KNOWELDGE

VALUING DIFFERENCES 4

-7 RAPPORT

-6 RANGE OF STYLES INFLUENCING

-20 SENSITIVITY TO CONTEXT

-1 CREATING NEW ALTERNATIVES SYNERGY

Red shows less focus in percentage terms than the database

Green shows more focus in percentage terms than the database

Aggregate results for the expat community using The International Profiler

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Nurturing trust with the client

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The crisis….

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overview of the barilla global players platform

Expat

Questionnaire

DURING INT’L ASSIGNMENT

RE-ENTRY PERIOD

5 Challenges

to overcome

for global

success

BEFORE INT’L ASSIGNMENT

The International

Profiler (TIP) & Personal Feedback

COUNTRY

BRIEFINGS

International

Personal

DEVELOPMENT

PLAN

Yearly

FORUM

Yearly Forum/

WORKSHOP

6 E-LEARNING

MODULES

1 Distance

COACHING

SESSION x 2

months

1 Reorientation

distance

COACHING

SESSION

on return

(as a prework)

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country briefings

France

USA

Germany

Sweden

Italy

Russia

China

Spain

Brazil

Mexico

Canada

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online argonaut

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moving across cultures pack

Cultural awareness and diversity

Intercultural adaptation and culture shock

Cultural orientation framework

Working effectively in the host culture

Communicating across cultures

Trust across cultures

Supporting each other as a family and resources for the expat partner

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Barilla Global Players Platform

DURING INT’L ASSIGNMENT the coaching team

Tim Maureen Nina Helen Marylin

Bethany Simone Olga Andra Sabine

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Collective expat

‘issues’ could be

flagged up in the

organisation

An early warning

signal when before

they were simply

‘off the radar’

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key dilemma – ensuring alignment between the coaches, the global players and the client

inform

involve

40

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key dilemma – ensuring alignment between the coaches and the client

universal process

particular needs

41

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finding a new balance….

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expat evaluation questionnaire 2012

OBJECTIVES

Collect feedback from the Global Players on their experience of the combined tools offered

Identify new ideas from the Global Players on innovative tools / services to integrate

Test the success factor of the platform in relation to the 5 challenges identified in December 2010

33 web-based questions

Target: 44 people (including: the entire current expat community + the expats who have gone through the re-entry stage)

Launched: November, 2012

Redemption: 88,6% (39 people)

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86% see our support

as between good or

excellent but…

overall evaluation

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Where we are now:

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3

2

4

1

EXPAT RECOGNITION ON RE-ENTRY PLANNING A RE-ENTRY STRATEGY

BEING PRESENT WHILE ABSENT GLOBAL-LOCAL BRIDGING

Some deeper-rooted challenges

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the unexpected outcomes: what is the benefit of the newsletter?

Be updated on what happens within the expat community, not feeling alone

Keep the expat community together as a group

Share & exchange common experience

Interesting to read and learn from others experiences

Understand that we all go through similar phases

Learn on how much Barilla is investing on international growth

Sharing the experiences as a VALUE

Information on how things are in different parts of the world

It's nice to be connected with the other expats and to have contents dedicated to us.

The questions asked to the expats are more or less always the same which make possible to compare experiences and reactions from an expat to another

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the unexpected outcomes: the instinctive use of a shared language

WHAT ARE THE TOP 3 LESSONS

YOU HAVE LEARNED BY GOING

ABROAD?

“Power of using emotional intelligence

to connect with different cultures and

to build stronger relationships;

importance of sensitivity to context

for integration and decision-making

processes; the inner purpose as the

key strong ‘ingredient’ able to provide

direction and leadership even in

unfamiliar cultural environments.”

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the unexpected outcomes: voicing needs Is there anything that you would change of

your experience after choosing the international assignment and choosing not to bring the family? The Company must be aware that the professional challenge and personal sacrifices of an expat that leaves the family are obviously very high, complex and difficult. The gratification and support are crucial to make sense of the choice made. This helps to cope with the expectations of the family. If you were to ask Barilla HR one question or one change when the family is divided, what would it be? More professional visibility during the post-expat period, which helps and motivates the expat even through the tough times and helps him to respond to the legitimate questions of his/her loved ones.

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HR Innovation Award for the Barilla Global Players Platform

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taking the project to its next level of enrichment and engagement

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