designing posters
DESCRIPTION
Design presentation for AE310 course at UvicTRANSCRIPT
POSTERSDESIGNING
Natalia Delgado
RHETORICALFIGURES
Metonymy
The metonymy cons is ts o f substitution of one element for another which holds a relationship.
Cause by effect Envy = Scratched car
Author by it’s work
Arman = Paintings made with objects
Instrument by user Milk = person who drinks it
Product by producer Sports apparel = Logo
Object by place of origin
Tea = China
Synecdoche
The Synecdoche is a form of metonymy in which the whole is r e p r e s e n t e d b y i t ’s m o s t significant part.
Material / Conceptual
Whole by its parts:
Jazz = String Instrument
Art = Paint brushes
Instrument = Central part with circle (material synecdoche)
Vodka = Bottle
Geneva = Swiss watches
Whole by its parts:
Watch = machinery (material synecdoche)
Metaphor
Consist of using an expression with a different meaning or in a different context that usual
It’s a symbolic representation of the m a i n i d e a t h a t w a n t s t o b e communicated using two images that have no direct relationship but have posses some similarity
Hyperbole
It’s used to make a part of an object more evident or to exaggerate the most important elements
Personification
Attributes human qualities to animals or objects
Oxymoron
It’s the use of contrary elements
Antiphrasis
Uses the text or legend c o n t r a r y t o w h a t i s represented in the image
POSTER DESIGN
What makes a good poster?
It’s impressive
It’s simple
It communicates clearly
It’s universal
It’s engaging
It’s smart
It’s beautiful
It’s memorable
Tips for designing your poster
Use bold, simple colorsand shapes
Use sequence
Compare
Don’t be afraidto be funny
Play withTypography
Use hierarchy
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My work
Student’s work
This week
• Rough Sketches: Minimum10 different ideas. Most use at least one rhetorical figure. Can be done by hand or computer
• Fine sketches. Fully develop one or two ideas from the elocutio.
• Studio time will be used for working on design decisions such as color, typography and composition.
One idea, two visual solutions
One idea, three visual solutions