DESIGNING PRESENTATIONSSimple Tips to Make Your Presentations More Engaging

Jamed FalikVisual Design, IFPRI

COLOR THEORY SEMIOTICS TYPOGRAPHY

Effective Communication:Simple design choices to help convey your research findings in clear and concise ways

A few big stories over the past 40 years

Debunking myths on Green Revolution• Smallholders benefit: Yield growth = 3% / yr (1961-85)• Agricultural growth multipliers: Each $1 earned on-farmà additional $1 to local economy

Pro-poor public investments in China (1998-2007)Ø Increased spending on agric. R&D, irrigation and education

• Growth / yr: Ag R&D = 9% | Irrigation = 3% | Rural education = 12%

Opening rice markets in Vietnam (1995-97)• Led to improved rural income and reduced poverty• Relaxation of trade restrictions benefits = US$ 61 million

C C T p r o g r a m s i n B r a z i l , H o n d u r a s , M e x i c o , N i c a r a g u a

• Improved design and expansion of programs • PROGRESA, Mexico: Median value of benefits = $992/student

Prepare your canvas

Recommended Fonts

§Arial – Mature and professional §Garamond – Clean and sharp§Gill Sans – Warm and friendly§Helvetica – Natural and simple

VISUALIZE UNIFY FOCUS

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Overview§ Design Elementso Photoso Icons o Data Visualization

§ Techniqueso Layeringo Scaffolding

PHOTOS

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OVERVIEW

§ Photos§ Icons § Data Visualization § Layering§ Scaffolding

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Monitoring Impact

§Media citations; publications and data downloads§Institutional incentives to communicate research for impact§Outreach to target audiences§Impact on achieving SDGs

Monitoring Impact§Media citations;

publications and data downloads

§ Institutional incentives to communicate research for impact

§Outreach to target audiences

§ Impact on achieving \\SDGs

Photo: Smith/IFPRI

Monitoring Impact§Media citations;

publications and data downloads

§ Institutional incentives to communicate research for impact

§Outreach to target audiences

§ Impact on achieving \\SDGs

Monitoring Impact§Media citations;

publications and data downloads

§ Institutional incentives to communicate research for impact

§Outreach to target audiences

§ Impact on achieving \\SDGs

Monitoring Impact

Photo: Smith/IFPRI

Photo Resources

§Visual Hunt: (www.visualhunt.com)§Flickr: (www.flickr.com)

ICONS

IFPRI’s Research Communications Spectrum

§Global§Regional§National§Local

IFPRI’s Research Communications Spectrum

LOCALGLOBAL REGIONAL NATIONAL

Source: Noun Project

Agenda

Intro

Photos

Icons

Data Viz

Layering

Scaffolding

Source: Noun Project

Icon Resources

§Flat Icon: www.flaticon.com§Noun Project: www.thenounproject.com

DATA VISUALIZATION

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0

0.5

1

1.5

2

2.5

3

3.5

1999/2000 2000/01 2001/02 2002/03 2003/04 2004/05 2005/06 2006/07 2007/08 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17

Yiel

d (M

T/ha

)

Rain-fed maize Irrigated maize

Yields of selected crops with and without irrigation in Malawi

0

0.5

1

1.5

2

2.5

3

3.5

1999

/2000

2000

/01

2001

/02

2002

/03

2003

/04

2004

/05

2005

/06

2006

/07

2007

/08

2008

/09

2009

/10

2010

/11

2011

/12

2012

/13

2013

/14

2014

/15

2015

/16

2016

/17

Yiel

d (M

T/ha

)

Yields of selected crops with & without irrigation in Malawi

Irrigated maize

Rain-fed maize

0

5

10

15

20

25

30

35

40

45

50

1998 2003 2008 2013

Processed productsSemi processed cocoa productsRaw cocoa products

Understanding the evolution of trade along the value chain

Main Cocoa beans exporters, tons.

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1995

1997

1999

2001

2003

2005

2007

2009

2011

2013

Nigeria

Indonesia

Ghana

Ecuador

Côte d ivoire

Cameroon

Rest of the World

New comers

Rising marketsRising role of processing

Understanding the evolution of trade along the value chain

0

5

10

15

20

25

30

35

40

45

50

1998 2003 2008 2013

Raw cocoa products Semi processed cocoa products Processed products

Evolution of world trade in cocoa products, Bns USD (nominal)

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Nigeria

Indonesia

Ghana

Ecuador

Côte d ivoire

Cameroon

Rest of the World

Cocoa Beans Exporters (tons)

LAYERING

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0

10

20

30

40

50

60

70

80

90

100

Jan Feb Mar Apr May Jun

Product Trends by Month

Desktops Laptops Tablets

0

10

20

30

40

50

60

70

80

90

100

Jan Feb Mar Apr May Jun

Product Trends by Month

Desktops

Tablets

Laptops

0

10

20

30

40

50

60

70

80

90

100

Jan Feb Mar Apr May Jun

Product Trends by Month

Tablets

0

10

20

30

40

50

60

70

80

90

100

Jan Feb Mar Apr May Jun

Product Trends by Month

Laptops

ECOPRENEURS AND OTHER VALUE CHAIN

PARTICIPANTS

GOALS:Inclusive Sustainable Development

Consumption Process

Goods and Services

Production Processes

Capital Assets

Constituents of sustainable developmentMaterial needsHealth and educationOpportunityCommunitySecurity

Social-environmental systems dynamics

Determinants of sustainable developmentHuman capitalNatural capitalManufactured capitalKnowledge capitalSocial capitalFinancial capital

Capital assets

Determinants of sustainable development

• Human capital• Natural capital• Manufactured capital• Knowledge capital• Social capital• Financial capital

Consumption Process

Goods and Services

Production Processes

Social-environmental systems dynamics

GOALS:Inclusive

Sustainable Development

Constituents of sustainable development

• Material needs• Health and education• Opportunity• Community• Security

ECOPRENEURS AND OTHER VALUE CHAIN

PARTICIPANTS

GOALS:Inclusive Sustainable Development

Consumption Process

Goods and Services

Production Processes

Capital Assets

Constituents of sustainable developmentMaterial needsHealth and educationOpportunityCommunitySecurity

Social-environmental systems dynamics

Determinants of sustainable developmentHuman capitalNatural capitalManufactured capitalKnowledge capitalSocial capitalFinancial capital

What’s for sale? Inventory of processed foods§ Cities: Accra, Cape Coast, Ho, Koforidua,

Kumasi, Sekondi-Takoradi, Sunyani, Tamale§ Stores: open-air stalls, street vendors,

traditional self-service shops, small shops with registers, chain and non-chain supermarkets

§ Categories of processed foods • Accra: cereals, tubers, meats and fish, fruits and

vegetables, oils and fats, spices• Other cities: cereals, tubers, tomatoes, poultry

§ Inventory process• Focused on products rather than shops• Information on products, manufacturers, ingredients,

packaging quality• Aimed to cover all products

What’s for sale? Inventory of processed foods§ Cities: Accra, Cape Coast, Ho, Koforidua,

Kumasi, Sekondi-Takoradi, Sunyani, Tamale§ Stores: open-air stalls, street vendors,

traditional self-service shops, small shops with registers, chain and non-chain supermarkets

§ Categories of processed foods • Accra: cereals, tubers, meats and fish, fruits and

vegetables, oils and fats, spices• Other cities: cereals, tubers, tomatoes, poultry

§ Inventory process• Focused on products rather than shops• Information on products, manufacturers, ingredients,

packaging quality• Aimed to cover all products

What’s for sale? Inventory of processed foods§ Cities: Accra, Cape Coast, Ho, Koforidua,

Kumasi, Sekondi-Takoradi, Sunyani, Tamale§ Stores: open-air stalls, street vendors,

traditional self-service shops, small shops with registers, chain and non-chain supermarkets

§ Categories of processed foods • Accra: cereals, tubers, meats and fish, fruits and

vegetables, oils and fats, spices• Other cities: cereals, tubers, tomatoes, poultry

§ Inventory process• Focused on products rather than shops• Information on products, manufacturers, ingredients,

packaging quality• Aimed to cover all products

What’s for sale? Inventory of processed foods§ Cities: Accra, Cape Coast, Ho, Koforidua,

Kumasi, Sekondi-Takoradi, Sunyani, Tamale§ Stores: open-air stalls, street vendors,

traditional self-service shops, small shops with registers, chain and non-chain supermarkets

§ Categories of processed foods • Accra: cereals, tubers, meats and fish, fruits and

vegetables, oils and fats, spices• Other cities: cereals, tubers, tomatoes, poultry

§ Inventory process• Focused on products rather than shops• Information on products, manufacturers, ingredients,

packaging quality• Aimed to cover all products

SCAFFOLDING

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MONITORING IMPACT

Agenda

§Photos§ Icons §Data Visualization §Layering§Scaffolding§Q&A

Agenda

Intro

Photos

Icons

Data Viz

Layering

Scaffolding

Q&A

1 2 3 4 5 6 7

Agenda

Intro

Photos

Icons

Data Viz

Layering

Scaffolding

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