DESIGNING SITES WITH SEO IN MINDRaleigh-Durham Web Design Meetup Group

April 14, 2015

by Sharon Dawson

TheeDesign Studio

@SharonADawson

Presentation on SlideShare

• Copy of this presentation available at

slideshare.net/SharonADawson

Titles

• Page title tags

• No one searches for the term "Contact Us"

Which do you prefer, Hummus or

CFH3374-e1410454698438?

Images

• Image names and alt text

• Small image size for quicker load time

Phone number

• Easy to find on site

• Adding Tel code for mobile

Address

• Easy to find on site

• Adding Address code

• On more than just contact page

Links

• Internal links throughout site

• Update with redesign or development

• Dev server links not updated after launch

Redirects

• 301s not 302s

• https versus http

Help Conversions

• Adding call to action on each page

• Contact form available on multiple pages

Content

• Original

• Non-duplicate

What phone number do you call?

Consistency

• Consist phone number on website

• Consist address on site, such as Suite vs #

Security

• Plugins to prevent spam

• Secure site