designing the station environment and delivering a better … · 2020-07-01 · designing the...
TRANSCRIPT
![Page 1: Designing the station environment and delivering a better … · 2020-07-01 · Designing the station environment and delivering a better experience for customers Rail Delivery Group](https://reader034.vdocument.in/reader034/viewer/2022042810/5f9908072710f1547a6d75c7/html5/thumbnails/1.jpg)
www.designbyccd.com
Designing the station environment and delivering a better experience for customers
Rail Delivery Group Stations Summit 2019
![Page 2: Designing the station environment and delivering a better … · 2020-07-01 · Designing the station environment and delivering a better experience for customers Rail Delivery Group](https://reader034.vdocument.in/reader034/viewer/2022042810/5f9908072710f1547a6d75c7/html5/thumbnails/2.jpg)
www.designbyccd.com
Who is your passenger?
![Page 3: Designing the station environment and delivering a better … · 2020-07-01 · Designing the station environment and delivering a better experience for customers Rail Delivery Group](https://reader034.vdocument.in/reader034/viewer/2022042810/5f9908072710f1547a6d75c7/html5/thumbnails/3.jpg)
www.designbyccd.com
![Page 4: Designing the station environment and delivering a better … · 2020-07-01 · Designing the station environment and delivering a better experience for customers Rail Delivery Group](https://reader034.vdocument.in/reader034/viewer/2022042810/5f9908072710f1547a6d75c7/html5/thumbnails/4.jpg)
www.designbyccd.com
![Page 5: Designing the station environment and delivering a better … · 2020-07-01 · Designing the station environment and delivering a better experience for customers Rail Delivery Group](https://reader034.vdocument.in/reader034/viewer/2022042810/5f9908072710f1547a6d75c7/html5/thumbnails/5.jpg)
www.designbyccd.com
![Page 6: Designing the station environment and delivering a better … · 2020-07-01 · Designing the station environment and delivering a better experience for customers Rail Delivery Group](https://reader034.vdocument.in/reader034/viewer/2022042810/5f9908072710f1547a6d75c7/html5/thumbnails/6.jpg)
www.designbyccd.com
“experience”
![Page 7: Designing the station environment and delivering a better … · 2020-07-01 · Designing the station environment and delivering a better experience for customers Rail Delivery Group](https://reader034.vdocument.in/reader034/viewer/2022042810/5f9908072710f1547a6d75c7/html5/thumbnails/7.jpg)
www.designbyccd.com
![Page 8: Designing the station environment and delivering a better … · 2020-07-01 · Designing the station environment and delivering a better experience for customers Rail Delivery Group](https://reader034.vdocument.in/reader034/viewer/2022042810/5f9908072710f1547a6d75c7/html5/thumbnails/8.jpg)
www.designbyccd.com
![Page 9: Designing the station environment and delivering a better … · 2020-07-01 · Designing the station environment and delivering a better experience for customers Rail Delivery Group](https://reader034.vdocument.in/reader034/viewer/2022042810/5f9908072710f1547a6d75c7/html5/thumbnails/9.jpg)
www.designbyccd.com
![Page 10: Designing the station environment and delivering a better … · 2020-07-01 · Designing the station environment and delivering a better experience for customers Rail Delivery Group](https://reader034.vdocument.in/reader034/viewer/2022042810/5f9908072710f1547a6d75c7/html5/thumbnails/10.jpg)
www.designbyccd.com
![Page 11: Designing the station environment and delivering a better … · 2020-07-01 · Designing the station environment and delivering a better experience for customers Rail Delivery Group](https://reader034.vdocument.in/reader034/viewer/2022042810/5f9908072710f1547a6d75c7/html5/thumbnails/11.jpg)
www.designbyccd.com
![Page 12: Designing the station environment and delivering a better … · 2020-07-01 · Designing the station environment and delivering a better experience for customers Rail Delivery Group](https://reader034.vdocument.in/reader034/viewer/2022042810/5f9908072710f1547a6d75c7/html5/thumbnails/12.jpg)
www.designbyccd.com
![Page 13: Designing the station environment and delivering a better … · 2020-07-01 · Designing the station environment and delivering a better experience for customers Rail Delivery Group](https://reader034.vdocument.in/reader034/viewer/2022042810/5f9908072710f1547a6d75c7/html5/thumbnails/13.jpg)
www.designbyccd.com
![Page 14: Designing the station environment and delivering a better … · 2020-07-01 · Designing the station environment and delivering a better experience for customers Rail Delivery Group](https://reader034.vdocument.in/reader034/viewer/2022042810/5f9908072710f1547a6d75c7/html5/thumbnails/14.jpg)
www.designbyccd.com
![Page 15: Designing the station environment and delivering a better … · 2020-07-01 · Designing the station environment and delivering a better experience for customers Rail Delivery Group](https://reader034.vdocument.in/reader034/viewer/2022042810/5f9908072710f1547a6d75c7/html5/thumbnails/15.jpg)
www.designbyccd.com
![Page 16: Designing the station environment and delivering a better … · 2020-07-01 · Designing the station environment and delivering a better experience for customers Rail Delivery Group](https://reader034.vdocument.in/reader034/viewer/2022042810/5f9908072710f1547a6d75c7/html5/thumbnails/16.jpg)
www.designbyccd.com
Liverpool Airport
![Page 17: Designing the station environment and delivering a better … · 2020-07-01 · Designing the station environment and delivering a better experience for customers Rail Delivery Group](https://reader034.vdocument.in/reader034/viewer/2022042810/5f9908072710f1547a6d75c7/html5/thumbnails/17.jpg)
www.designbyccd.com
Schiphol Airport
![Page 18: Designing the station environment and delivering a better … · 2020-07-01 · Designing the station environment and delivering a better experience for customers Rail Delivery Group](https://reader034.vdocument.in/reader034/viewer/2022042810/5f9908072710f1547a6d75c7/html5/thumbnails/18.jpg)
www.designbyccd.com
![Page 19: Designing the station environment and delivering a better … · 2020-07-01 · Designing the station environment and delivering a better experience for customers Rail Delivery Group](https://reader034.vdocument.in/reader034/viewer/2022042810/5f9908072710f1547a6d75c7/html5/thumbnails/19.jpg)
www.designbyccd.com
![Page 20: Designing the station environment and delivering a better … · 2020-07-01 · Designing the station environment and delivering a better experience for customers Rail Delivery Group](https://reader034.vdocument.in/reader034/viewer/2022042810/5f9908072710f1547a6d75c7/html5/thumbnails/20.jpg)
www.designbyccd.com
![Page 21: Designing the station environment and delivering a better … · 2020-07-01 · Designing the station environment and delivering a better experience for customers Rail Delivery Group](https://reader034.vdocument.in/reader034/viewer/2022042810/5f9908072710f1547a6d75c7/html5/thumbnails/21.jpg)
www.designbyccd.com
“You can’t see tears & smiles on a
spreadsheet”- Tricia Wang
![Page 22: Designing the station environment and delivering a better … · 2020-07-01 · Designing the station environment and delivering a better experience for customers Rail Delivery Group](https://reader034.vdocument.in/reader034/viewer/2022042810/5f9908072710f1547a6d75c7/html5/thumbnails/22.jpg)
www.designbyccd.com
Time Optimisers Basecampers
Carry-on Worriers
Space Seekers
Retail LoversExperience Explorer
![Page 23: Designing the station environment and delivering a better … · 2020-07-01 · Designing the station environment and delivering a better experience for customers Rail Delivery Group](https://reader034.vdocument.in/reader034/viewer/2022042810/5f9908072710f1547a6d75c7/html5/thumbnails/23.jpg)
www.designbyccd.com
![Page 24: Designing the station environment and delivering a better … · 2020-07-01 · Designing the station environment and delivering a better experience for customers Rail Delivery Group](https://reader034.vdocument.in/reader034/viewer/2022042810/5f9908072710f1547a6d75c7/html5/thumbnails/24.jpg)
www.designbyccd.com
![Page 25: Designing the station environment and delivering a better … · 2020-07-01 · Designing the station environment and delivering a better experience for customers Rail Delivery Group](https://reader034.vdocument.in/reader034/viewer/2022042810/5f9908072710f1547a6d75c7/html5/thumbnails/25.jpg)
www.designbyccd.com
Source: Connected Places Catapult
![Page 26: Designing the station environment and delivering a better … · 2020-07-01 · Designing the station environment and delivering a better experience for customers Rail Delivery Group](https://reader034.vdocument.in/reader034/viewer/2022042810/5f9908072710f1547a6d75c7/html5/thumbnails/26.jpg)
www.designbyccd.com
Source: Connected Places Catapult
![Page 27: Designing the station environment and delivering a better … · 2020-07-01 · Designing the station environment and delivering a better experience for customers Rail Delivery Group](https://reader034.vdocument.in/reader034/viewer/2022042810/5f9908072710f1547a6d75c7/html5/thumbnails/27.jpg)
www.designbyccd.com
![Page 28: Designing the station environment and delivering a better … · 2020-07-01 · Designing the station environment and delivering a better experience for customers Rail Delivery Group](https://reader034.vdocument.in/reader034/viewer/2022042810/5f9908072710f1547a6d75c7/html5/thumbnails/28.jpg)
www.designbyccd.com
Source: Wayfindr
![Page 29: Designing the station environment and delivering a better … · 2020-07-01 · Designing the station environment and delivering a better experience for customers Rail Delivery Group](https://reader034.vdocument.in/reader034/viewer/2022042810/5f9908072710f1547a6d75c7/html5/thumbnails/29.jpg)
www.designbyccd.com
![Page 30: Designing the station environment and delivering a better … · 2020-07-01 · Designing the station environment and delivering a better experience for customers Rail Delivery Group](https://reader034.vdocument.in/reader034/viewer/2022042810/5f9908072710f1547a6d75c7/html5/thumbnails/30.jpg)
www.designbyccd.com
![Page 31: Designing the station environment and delivering a better … · 2020-07-01 · Designing the station environment and delivering a better experience for customers Rail Delivery Group](https://reader034.vdocument.in/reader034/viewer/2022042810/5f9908072710f1547a6d75c7/html5/thumbnails/31.jpg)
www.designbyccd.com
Map the
ecosystemFront of House
to Back
of House
Understand
feelings
&
function
Immersion
&
Co-Creation
Use “thick: data
+
big data
Five thoughts…
![Page 32: Designing the station environment and delivering a better … · 2020-07-01 · Designing the station environment and delivering a better experience for customers Rail Delivery Group](https://reader034.vdocument.in/reader034/viewer/2022042810/5f9908072710f1547a6d75c7/html5/thumbnails/32.jpg)
www.designbyccd.com
Design Driven By Human Behaviour
CCD Design & Ergonomics
Second Home Spitalfields
68-80 Hanbury Street
London E1 5JL
+44 (0) 20 7593 2900
www.designbyccd.com