Upload File

designing twenty-first century organisations with social tools

  • Home
  • Technology
  • Designing twenty-first century organisations with social tools
46
Designing twenty-first century organisations with social tools Lee Bryant, May 2009

Post on 17-Oct-2014

9.756 views

Category:

Technology


1 download

Report

Tags:

DESCRIPTION

A talk I gave at the Somesso London Conference in May 2009 about how we can take forward the idea of social business design to finally move beyond the legacy Twentieth-Century model of corporate structure

TRANSCRIPT

Page 1: Designing twenty-first century organisations with social tools

Designing twenty-first century organisations with social toolsLee Bryant, May 2009

Page 2: Designing twenty-first century organisations with social tools

The Twentieth Centurycompany is still with us

Page 3: Designing twenty-first century organisations with social tools

the post-industrial society of the C20th

Page 4: Designing twenty-first century organisations with social tools

mass production, marketing, segmentation

Page 5: Designing twenty-first century organisations with social tools

culture of the “modern” corporation

Page 6: Designing twenty-first century organisations with social tools

Weberian bureaucracy

culture of the “modern” corporation

Page 7: Designing twenty-first century organisations with social tools

Weberian bureaucracy Industrial Revolution

culture of the “modern” corporation

Page 8: Designing twenty-first century organisations with social tools

Weberian bureaucracy Industrial Revolution Taylorism

culture of the “modern” corporation

Page 9: Designing twenty-first century organisations with social tools

welcome to the “IT” Department

Page 10: Designing twenty-first century organisations with social tools

CRM: we do not value you or your call

Page 11: Designing twenty-first century organisations with social tools

The Twentieth Century company does not trust its staff or its customers

Page 12: Designing twenty-first century organisations with social tools

It was not always like this

Page 13: Designing twenty-first century organisations with social tools

traditional trading networks

Page 14: Designing twenty-first century organisations with social tools

guilds, professions and networks

Page 15: Designing twenty-first century organisations with social tools

even banking used to be a profession

Page 16: Designing twenty-first century organisations with social tools

...before it descended into plunder

Page 17: Designing twenty-first century organisations with social tools

the Twenty-First Century company will be more modern and more traditional

Page 18: Designing twenty-first century organisations with social tools

scale-free networks are old & reliable

Page 19: Designing twenty-first century organisations with social tools

lesson of social web : trust breeds trust

Page 20: Designing twenty-first century organisations with social tools

(cc) http://www.flickr.com/photos/yuan2003/403643949/

social networks + weak ties = organisational immune system

Page 21: Designing twenty-first century organisations with social tools

trust is cheaper than control

Page 22: Designing twenty-first century organisations with social tools

network-centric managementis more robust than the org chart

Page 23: Designing twenty-first century organisations with social tools

we can no longer afford thehigh-friction, high-cost model

of process over people

Page 24: Designing twenty-first century organisations with social tools

downturn is our impetus for change

Page 25: Designing twenty-first century organisations with social tools

time to move beyond ‘doing projects’ and turn this into the mainstream

Page 26: Designing twenty-first century organisations with social tools

time for social business design?

Page 27: Designing twenty-first century organisations with social tools

what do we need #1 :stop handing over all projects

involving technology to the IT dept.

Page 28: Designing twenty-first century organisations with social tools

what do we need #2 :connected infrastructure

Page 29: Designing twenty-first century organisations with social tools
Page 30: Designing twenty-first century organisations with social tools

Public feeds & flows: data firehose

Page 31: Designing twenty-first century organisations with social tools

Public feeds & flows: data firehose

Tweets, bookmarks & tags: signals of relevance

Page 32: Designing twenty-first century organisations with social tools

Public feeds & flows: data firehose

Tweets, bookmarks & tags: signals of relevance

Blogs and networks: sharing & sense making

Page 33: Designing twenty-first century organisations with social tools

Public feeds & flows: data firehose

Tweets, bookmarks & tags: signals of relevance

Blogs and networks: sharing & sense making

Group collaboration: getting things done

Page 34: Designing twenty-first century organisations with social tools

Public feeds & flows: data firehose

Tweets, bookmarks & tags: signals of relevance

Blogs and networks: sharing & sense making

Group collaboration: getting things done

Personal tools: organising your world of work

Page 35: Designing twenty-first century organisations with social tools

Public feeds & flows: data firehose

Tweets, bookmarks & tags: signals of relevance

Blogs and networks: sharing & sense making

Group collaboration: getting things done

Personal tools: organising your world of work

Page 36: Designing twenty-first century organisations with social tools

what do we need #3 :mobilise your people

Page 37: Designing twenty-first century organisations with social tools

No point being open at the edges...

Page 38: Designing twenty-first century organisations with social tools

... if you treat your staff like machines

Page 39: Designing twenty-first century organisations with social tools

what do we need #4 :evolutionary processes,

not ‘best practice’

Page 40: Designing twenty-first century organisations with social tools

better ambient awareness

Page 41: Designing twenty-first century organisations with social tools

rapid feedback is the key to evolution

Page 42: Designing twenty-first century organisations with social tools

rapid feedback is the key to evolution

Page 43: Designing twenty-first century organisations with social tools

what do we need #5 :user experience is the key to the

consumerisation of the enterprise

Page 44: Designing twenty-first century organisations with social tools

what do we need #6 :make hidden data shared and useit to drive collective intelligence

Page 45: Designing twenty-first century organisations with social tools

what do we need #7 :a network-centric view

of the business

Page 46: Designing twenty-first century organisations with social tools

Thanks for listening!

I am [email protected] and live at http://www.headshift.com

Except where otherwise stated, photos courtesy of Flickr using Creative Commons license. Thanks to the following photographers:

http://www.flickr.com/photos/jadezz/100313191/

http://www.flickr.com/photos/squeakymarmot/186090163/sizes/l/

http://www.flickr.com/photos/erix/2657100921

http://www.carbodydesign.com/archive/2008/05/15-virtual-painting-at-ford/1914-Ford-Model-T-Painting-lg.jpg

http://www.flickr.com/photos/jurvetson/52581560

http://www.flickr.com/photos/aturkus/139818702/sizes/l/

http://www.flickr.com/photos/yuan2003/403643949/

http://www.flickr.com/photos/cheesepicklescheese/419050330/

http://www.flickr.com/photos/cote/54408562/

http://www.worldalmanac.com/blog/ww_ustroops_rest_01.jpg

http://www.flickr.com/photos/wills/119744777/

http://www.flickr.com/photos/paul_irish/2379958609/

http://www.flickr.com/photos/jurvetson/52581560/sizes/l/

http://www.flickr.com/photos/86624586@N00/10190970/

http://www.flickr.com/photos/victoriapeckham/164175205/

mailto:[email protected]
mailto:[email protected]
http://www.headshift.com
http://www.headshift.com
http://www.flickr.com/photos/jadezz/100313191/
http://www.flickr.com/photos/jadezz/100313191/
http://www.flickr.com/photos/squeakymarmot/186090163/sizes/l/
http://www.flickr.com/photos/squeakymarmot/186090163/sizes/l/
http://www.flickr.com/photos/erix/2657100921
http://www.flickr.com/photos/erix/2657100921
http://www.carbodydesign.com/archive/2008/05/15-virtual-painting-at-ford/1914-Ford-Model-T-Painting-lg.jpg
http://www.carbodydesign.com/archive/2008/05/15-virtual-painting-at-ford/1914-Ford-Model-T-Painting-lg.jpg
http://www.carbodydesign.com/archive/2008/05/15-virtual-painting-at-ford/1914-Ford-Model-T-Painting-lg.jpg
http://www.carbodydesign.com/archive/2008/05/15-virtual-painting-at-ford/1914-Ford-Model-T-Painting-lg.jpg
http://www.flickr.com/photos/jurvetson/52581560
http://www.flickr.com/photos/jurvetson/52581560
http://www.flickr.com/photos/aturkus/139818702/sizes/l/
http://www.flickr.com/photos/aturkus/139818702/sizes/l/
http://www.flickr.com/photos/yuan2003/403643949/
http://www.flickr.com/photos/yuan2003/403643949/
http://www.flickr.com/photos/cheesepicklescheese/419050330/
http://www.flickr.com/photos/cheesepicklescheese/419050330/
http://www.worldalmanac.com/blog/ww_ustroops_rest_01.jpg
http://www.worldalmanac.com/blog/ww_ustroops_rest_01.jpg
http://www.flickr.com/photos/wills/119744777/
http://www.flickr.com/photos/wills/119744777/
http://www.flickr.com/photos/paul_irish/2379958609/
http://www.flickr.com/photos/paul_irish/2379958609/
http://www.flickr.com/photos/jurvetson/52581560/sizes/l/
http://www.flickr.com/photos/jurvetson/52581560/sizes/l/
http://www.flickr.com/photos/86624586@N00/10190970/
http://www.flickr.com/photos/86624586@N00/10190970/
http://www.flickr.com/photos/victoriapeckham/164175205/
http://www.flickr.com/photos/victoriapeckham/164175205/

Twenty years later - Education International · in about four hundred organisations in one hundred and seventy countries and territories, across the globe. ... discussions have remained

SEASON TWENTY TWENTY— ONE

Cambridge Companions Online...287 The musical at the dawn of the twenty-first century animated film musicals (Pocahontas, lyrics, 1995; The Hunchback of NotreDame, lyrics, 1996;

Neo Oasis: The Xinjiang Bingtuan in the Twenty-first CenturyThe Xinjiang Bingtuan in the Twenty-first Century 85. after the other, characterises the frontier process as linear or

TWENTY TWENTY TWO

Math 341: Probability Twenty-first Lecture (11/24/09)Math 341: Probability Twenty-first Lecture (11/24/09) Steven J Miller Williams College ... 8. Daily Summary Introduction Clicker

Encyclopedia of Nanotechnology€¦ · envelope of nanoscience and nanoengineering to reap nanotechnology’s ... Its impact on our society and economy in the twenty-first century

TowardsaParadigmShiftinEducationPractice: Developing ... · TowardsaParadigmShiftinEducationPractice: Developing Twenty-First Century ... to cope with the challenges of the twenty-first

Twenty Twenty 2016

ISO 14001:2015 – Environmental Management Systems · While organisations have turned to ISO 14001 for more than twenty years to help them develop an Environmental Management System

Expert judgement and uncertainty quantification for ... et al... · used in many other applications outside of climate change, to fuse two recent analyses of twenty-first century

Journal of Archaeological Science...immediately below the calcareous rockshelter (Fig. 3). About twenty lithic artifacts were first identified and studied, including flakes and

Twenty-first Sunday in Ordinary Time August 23rd, 2015blessedtrinityorlando.org/bulletins/20150823.pdfTwenty-first Sunday in Ordinary Time August 23rd, 2015 August 23rd, 2015 Blessed

Lowmortgageratesandsecuritization: Adistinctperspectiveon ... · 1. Introduction The U.S. housing market’s boom and bust around the turn of the twenty-first century has led to

1 GeneralIntroduction:SmartMaterials,Sensors,and Actuators · 1 1 GeneralIntroduction:SmartMaterials,Sensors,and Actuators The early twenty-first century has foreseen acceleration

Counter-Suicide-Terrorism: Evidence from House Demolitions · Suicide terrorism has become the dominant and deadliest form of terrorism and violence during the twenty-first cen-tury

Schedule 1/The_Sixth_Schedule...Shri Ananda Pathak, R.B. Rai & S.P. Lepcha and Smt. Dil Kumari Bhandari; eighty-four witnesses representing twenty organisations including political

TWENTY TWENTY ONE | TWENTY TWENTY TWO

Schleiermacher’s Geselligkeit, Henriette Herz, and the ... · ality and cosmopolitanism”, and by working out common concerns of an eighteenth- and a twenty-first-century theorisation

Developments in social partner organisations – : …...Developments in social partner organisations – employer organisations Introduction Peak organisations Employer organisation

The peasantries of the twenty-first century: the ...at1140estudioscampesinos.weebly.com/uploads/6/9/8/9/...The peasantries of the twenty-first century: the commoditisation debate

2018 WAN-IFRA ACTIVITY REPORT...the first time in the Edelman Barometer history. In some countries, the phenomenon of distrust for established institutions like news organisations

twenty twenty - TrendER

Endocrine factors in the hypothalamic regulation of food ... › core › services › aop... · Ghrelin is an acylated twenty-eight-amino acid orexigenic peptide hormone first isolated

twenty twenty twenty twenty 20 twenty twenty twenty twenty ...cdn1.areadevelopment.com/static_pdfs/consultants...10:45 am Understanding the Shifting Trends Impacting Site Selection

Twenty-twenty vision

Ethical Accountability Framework for Hong Kong Chinainformationaccountability.org/wp-content/uploads/Hong-Kong-Report... · Twenty-three organisations in Hong Kong from various sectors

THE ARMENIAN GENOCIDE: INTERNATIONAL LAW AND THE … · The Armenian Genocide remains a source of great political interest. Twenty-two countries and organisations such have officially

Regional and global projections of twenty-first century ...vradic/Radic_et_al2013_ClimDyn.pdf · in Antarctica (Bliss et al. 2013) and Greenland (Rastner et al. 2012). The inventory

David Hemenway Reducing Firearm Violence · 2019. 9. 26. · guns. The number of American civilian gun deaths in the twenty-first century through 2015isgreater than thesumofall UScombat

Transforming Organisations:- Why Organisations Fail?

PRESIDEPRESIDEN NNNT’S CORNERT’S CORNERT’S CORNER · Twenty-first century locksmiths are skilled sophis˚cated cra˜speople who deal with a dizzying array of computer technologies

Twenty-first-century glacio-hydrological changes in the ......1484 L. Li et al.: Twenty-first-century glacio-hydrological changes as a result of global warming. Changes in glacier

INFORMATION SYSTEMS AND ORGANISATIONS · The very first fragments from human civilisation, the sumerian cunei forms from 2500-talet BC, was in fact registers over properties, payed

Madrasah Teacher · nineteen Faraa'id of tayammum Masah on the khuf twenty twenty twenty twenty twenty twenty twenty twenty Masah on wounds etc one two the waajib actions of salaah