designing user experience for multiple screen and device formats
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PowerPoint-Prsentation
A Changing Game Online User Experience in a Multi-Device WorldDirk BartelsLeiter ProduktIdealo Internet [email protected]
We Used to Go Online (ca. 2000)
Today We Live Online
Mobile Internet Growing Leaps & BoundsSource: Statista, NetMarketShare, EITO, IDCMobile Internet gains critical massEverything iPadEverything Smartphones
Barriers to Competition
Source: ZAG Marty Neumeier, 2007User Experience It matters more than ever
User Experience matters because
Your Brand It is what THEY say it isSource: ZAG Marty Neumeier, 2007
Everything is Connected Personas, Scenarios, Use Cases & Plumbing
Content DepthSEO / SEMFeature DepthLarge Screen
Location basedBarcode ScannerEssential InfosiOS / Android IntegrationMobile Browser
Lean BackRetina ScreenIntiutive InteractionRich Content
User Experience is .
Touch pointsPurpose drivenIntuitiveUsing Metaphors User centricPro activeRelevant
User Experience is
User Interface DesignUser Interaction Work FlowInformation ArchitectureContent
WebContent RichMulti PurposeTraditional
Tablet BrowserMedia RichMulti PurposeIntuitive
Mobile WebOptimized ContentMulti PurposeDevice oriented
AppSingle PurposeUnclutteredIntuitive
WebFeature RichMulti PurposeTraditional
TabletContent RichSingle PurposeLocation basedIntuitive
AppContent RichSingle PurposeLocation basedIntuitive
Idealo Platform Evolution12Content RichFeature RichSEO / SEM
2000Web
Stripped down Web Experience2005Mobile WebNativeScannerFavs
2011iOS / Android
Native UI Mediatbd2013iPad2012FlugVerticalLocationbased
WebFeature RichContent RichSEO
Mobile WebFeature optimizedContent optimizedTraditional
AppsFeature optimizedBarcode ScannerLocation basedContent optimizedPersonalized
TabletMedia RichFeature optimizedBarcode ScannerIntuitiveLocation based
You built it and they will come NOT
775,000 iPhone Apps300,000 native to iPad (January 2013)
650,000 Android Apps (March 2013)
643 million web sites (December 2012)
Designing User Experiences your Customers will love
Idealo Internet GmbH stellt sich vorIdealo.de ist der grte deutsche Preis- und ProduktvergleichMarktfhrer aller deutschen Preisvergleiche mit 10 Millionen Einzelbesuchern pro MonatMonatlich 30 Millionen Visits und mehr als 100 Millionen Page ImpressionsMehr als 1,5 Millionen Produkte mit 100 Millionen Angeboten von 30.000 Hndlern500 Mitarbeiter steuern und pflegen die aktuelle und leistungsfhige Datenbank
Quelle: (1) ComScore Media Trend Retail Comparison Shopping, Januar - Juni 2012
16Mit 5 Millionen Visits tragen die internationalen Portale zum Erfolg bei
LegendeMobile Seiten
Bald verfgbar
Produktvergleich
Flugvergleich
Join our team www.idealo.de/jobs!Idealo is looking for exceptional talent to expand our dynamic product team. We are hiring:
iPhone Developer (m/f)PHP Software Developer (m/f)Release Manager (m/f)System Engineer (m/f)Senior Java Developer/Architect (m/f)Scrum Master (m/f)Junior eCommerce Editor (m/f)
For further information and vacancies, please visit our career board at www.idealo.de/jobs 17