Document title and date 1

TAKING THE SKY KIDS APP FROM LEARNING TO LAUNCH

DESIGNING WITH KIDS

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IA UX INTERACTION PRODUCT SERVICE

DESIGNER

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DIGITAL PRODUCTS AND SERVICES THAT PEOPLE LOVE

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DIGITAL PRODUCTS AND SERVICES THAT PEOPLE LOVE

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AND THAT LOVE PEOPLE

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ustwo | Sky Kids | June 2015

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ustwo | Sky Kids | June 2015 @AYESHAMOARIF

TOTAL DOWNLOADS 437,701 IOS RATING 3.5

ANDROID RATING 3.0

LAUNCHED APRIL 2016

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THE ASK

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AND INCREASINGLY USE TABLETS

KIDS WATCH LESS TV

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NEW PRODUCT NEW AUDIENCE

NEW DEVICE

KIDS AGED 3-9 5 MONTHS TO BETA

2 PLATFORMS

KIDS FIRST GET THE BASICS RIGHT

ALL TOGETHER

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LET KIDS DO OUR “EXPERT REVIEW” PROTOTYPING THE PITCH

BEING WRONG

LET THE EXPERTS DO IT

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THE WAY

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WORK WITH A SPECIALISED RESEARCH PARTNER TEST WITH KIDS EACH SPRINT PRIORITISE RAPID LEARNING

AGAIN, LET THE EXPERTS DO IT

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LEARN FROM EXISTING PRODUCTS OBSERVE COMMON INTERACTIONS

WATCH AND LEARN

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GET THE BASICS RIGHT THROUGH ITERATION… EVEN IF IT FRUSTRATES THEM

LOW TO HIGH

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LEARN FROM SIMULATION AND PLAY BEFORE GOING DIGITAL

PLAY COMES FIRST

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IMMERSIVE EMPOWERING

ADAPTIVE PLAYFUL

DESIGN PRINCIPLES

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THE KIDS

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AND FUN. AND HUMBLING. YOU ARE DEFINITELY NOT YOUR USER

ALWAYS SURPRISING

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MAKE IT PURPOSEFUL CONTENT FIRST

USABLE AND COMMON PATTERNS

NOT JUST FOR KIDS

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PLAY IS PURPOSE LEARN BY DOING

NO FUTURE PROJECTION

AND JUST FOR KIDS

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A STORY IS A STORY KIDS ARE HONEST

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A STORY IS A STORY KIDS ARE HONEST

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“THIS IS THE BEST APP I EVER USED” (EXCEPT WHEN THEY’RE NOT)

MIND YOUR LANGUAGE OUTCOMES NOT TASKS

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MIND YOUR LANGUAGE OUTCOMES NOT TASKS

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FIND NOT SEARCH WATCH IN THE CAR NOT DOWNLOAD

RECOGNISE NOT KNOW

DIFFERENCE IS OK LET THEM FIGURE THINGS OUT

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DIFFERENCE IS OK LET THEM FIGURE THINGS OUT

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“THEY DIDN’T SEE THE NAVIGATION” SO PICK AND SWIPE CHANNELS

KIDS DON’T CARE ABOUT YOUR AWESOME APP

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KIDS DON’T CARE ABOUT YOUR AWESOME APP

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HOME IS A TAP AWAY SO MAKE IT WORTHWHILE

KIDS ARE KIDS BECAUSE PARENTS ARE PARENTS

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KIDS ARE KIDS BECAUSE PARENTS ARE PARENTS

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DESIGN FOR RELATIONSHIP DON’T DESIGN IT OUT

LET KIDS LEAD GIVE THEM SOMETHING TO PLAY WITH

STICK TO PRINCIPLES RESPECT RELATIONSHIP

FINALLY

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QUESTIONS?

THANKS!

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